PR in a Digital World

646 views

Published on

Presentation to the Chapel Street Business Group

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
646
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

PR in a Digital World

  1. 1. Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv chichi@realfresh.tv Manchester MicroMasterclass: Effective Use of Social Media to Grow Your Business
  2. 2. • A Little Bit About Me • Why Social Media Marketing? • 7 Things A Business Must Do www.realfresh.tv We Will Cover
  3. 3. www.realfresh.tv A Little Bit About Me
  4. 4. • Engineering background, York • Created Europe’s 1st live music video podcast • Short listed for Channel 4's 4Talent 2008 Awards www.realfresh.tv A Brief History
  5. 5. Real Fresh TV www.realfresh.tv • Social Media Consultancy • Social Media Training • Social Media Implementation: Blogs, Video, Facebook Apps
  6. 6. What We Do www.realfresh.tv We help organisations grow and market themselves online using social media: Twitter, Facebook, LinkedIn, blogs etc.
  7. 7. www.realfresh.tv … Multi Platform Content It’s all about
  8. 8. Clients www.realfresh.tv
  9. 9. • A Little Bit About Me • Why Social Media Marketing? • 7 Things A Business Must Do www.realfresh.tv We Will Cover
  10. 10. Social Media....? www.realfresh.tv
  11. 11. www.realfresh.tv
  12. 12. “Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” www.realfresh.tv
  13. 13. What #%!$!...? www.realfresh.tv
  14. 14. “I Want Me Mum!” www.realfresh.tv
  15. 15. Hang on, it’s actually... www.realfresh.tv
  16. 16. ...a lot simpler... www.realfresh.tv
  17. 17. ...a lot simpler... www.realfresh.tv
  18. 18. “Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)”. www.realfresh.tv
  19. 19. Social media... www.realfresh.tv
  20. 20. Social media is... www.realfresh.tv
  21. 21. ...is about... www.realfresh.tv
  22. 22. www.realfresh.tv
  23. 23. Trend: Social Media likes Mobile... www.realfresh.tv
  24. 24. www.realfresh.tv
  25. 25. “310% increase in Twitter traffic on mobile broadband networks in the first half of 2010 compared to the second half of 2009.” www.realfresh.tv Usage stats
  26. 26. “200% increase in Facebook traffic on mobile broadband networks in the first half of 2010 compared to the second half of 2009.” www.realfresh.tv Usage stats
  27. 27. “Video streaming applications like YouTube constitute 35% of the global mobile bandwidth usage.” www.realfresh.tv Usage stats
  28. 28. Facebook and Skype deal to dial friends and family - BBC News www.realfresh.tv
  29. 29. www.realfresh.tv
  30. 30. The number of smartphones in use globally expected to hit 1.7 billion by 2014 www.realfresh.tv
  31. 31. www.realfresh.tv
  32. 32. Smartphones to overtake feature phones in the US by the end of 2011 www.realfresh.tv
  33. 33. Social media is not a fad. www.realfresh.tv
  34. 34. Straw poll: How many ‘sent from my iPhone emails’ have you received in the last week? www.realfresh.tv
  35. 35. www.realfresh.tv How to use social media effectively to grow your business?
  36. 36. www.realfresh.tv http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  37. 37. Why Is It Important? www.realfresh.tv
  38. 38. People Like It! www.realfresh.tv Britons spend nearly ‘one day a month online’ The lion's share of that time is spent on social networks. - BBC News 19 May 2010
  39. 39. www.realfresh.tv
  40. 40. Facebook Growth www.realfresh.tv “UK user numbers rose 8.9% in May alone. There are now 26m Facebook users in Britain, a penetration rate of over 44%.” - Telegraph, 27 June 2010
  41. 41. It Impacts On Purchases www.realfresh.tv “For young car buyers under the age of 35, nearly a quarter (24%) used social networking to share their decision.” - Foresight Research, June 2010
  42. 42. It Impacts On Purchases www.realfresh.tv “79% of Twitter users and 51% of Facebook users are more likely to buy brands they follow.” - Chadwick Martin Bailey, Feb 2010
  43. 43. It Impacts On Purchases www.realfresh.tv 25% of consumers are friending Brands for the possibility of discounts. - eMarketer, August 2010
  44. 44. www.realfresh.tv
  45. 45. www.realfresh.tv
  46. 46. www.realfresh.tv
  47. 47. What Benefits? www.realfresh.tv
  48. 48. Benefits of Social Media www.realfresh.tv Build brand search equity
  49. 49. Benefits of Social Media www.realfresh.tv
  50. 50. Search Increasingly Key www.realfresh.tv “Nearly half (49%) of all internet users use search on a typical day, closing in on the 60% who use email.” - Marketing Charts
  51. 51. • Easily ‘spidered’ or ‘indexed’ • Easy to establish ‘authority’ • Encourage fresh content via easy-update feature www.realfresh.tv Why Google ’s blogs
  52. 52. Here’s An Example:
  53. 53. Benefits of Social Media www.realfresh.tv Foster real customer relationships
  54. 54. • A Little Bit About Me • Why Social Media Marketing? • 7 Things A Business Must Do www.realfresh.tv We Will Cover
  55. 55. First...A,B,Cs... www.realfresh.tv
  56. 56. As in... www.realfresh.tv
  57. 57. It’s simple as... www.realfresh.tv
  58. 58. That’s right, A... B... C... www.realfresh.tv
  59. 59. A: About You www.realfresh.tv
  60. 60. A: About You www.realfresh.tv  Decide what you want to project  Decide what you aim to achieve  Make your bio/profile ‘about you’
  61. 61. B: Blog... later www.realfresh.tv
  62. 62. B: Blog... later www.realfresh.tv  Start by checking out other blogs  Micro-blog first – try Twitter?  Decide on a theme for first month
  63. 63. C: Communicate www.realfresh.tv
  64. 64. www.realfresh.tv  Comments build community  Regularly ask for comments  Reward... appropriately C: Communicate
  65. 65. Now for the numbers... www.realfresh.tv
  66. 66. As in...1...2...3... www.realfresh.tv
  67. 67. 1: 1st Listen (then converse) www.realfresh.tv
  68. 68. 2: “2” Do List (Make one) www.realfresh.tv
  69. 69. A Beginner’s Strategy www.realfresh.tv Daily Twitter • 3 – 5 Tweets: targeted, helpful
  70. 70. www.realfresh.tv Weekly Blog post • Industry/Sector News round up article A Beginner’s Strategy
  71. 71. www.realfresh.tv Monthly Video • Video update on YouTube • ‘Auto-Podcast’ using Blip.TV? A Beginner’s Strategy
  72. 72. 3: 3 Things You Must Avoid www.realfresh.tv • Lying Do your research • Stealing Give credit where credit is due • Hair pulling Your blog/Twitter profile is a weapon
  73. 73. And 4 the bonus... www.realfresh.tv
  74. 74. 4: 4 best results, Monitor regularly www.realfresh.tv Use (free) online tools to monitor keywords relevant to your industry.
  75. 75. www.realfresh.tv http://www.howsociable.com/realfreshtv Addict-o-matic results:
  76. 76. Who is Your Monitor? www.realfresh.tv Social media monitoring now an essential part of a digital marketing strategy. Are you doing it?
  77. 77. www.realfresh.tv http://www.youtube.com/watch?v=b5AWQ5aBjgE Make An Impression
  78. 78. How We Can Help www.realfresh.tv Do you need? • Social media marketing training • Social media strategy • Social media implementation
  79. 79. www.realfresh.tv
  80. 80. Questions? www.realfresh.tv Contact: Chi-chi Ekweozor Director, Real Fresh TV Email: chichi@realfresh.tv Tel: 0161 241 6846 Twitter: @realfreshtv http:// twitter.com/realfreshtv
  81. 81. www.realfresh.tv Credits and References Social Media Landscape - http://www.fredcavazza.net/files/Q2-08/SocialMediaLandscape.jpg Social Media Connections - http://conversationagent.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/14/social_media_evangelists Facebook http://lifeinthenhs.files.wordpress.com/2009/02/facebook.jpg Social Networking Logos - http://www.dialaphone.co.uk/blog/wp-content/uploads/2007/08/social-networking-logos.jpg Brand Search Equity http://www.keral.com/Happenings/eye2.gif Social Media - http://www.flickr.com/photos/somethinnew/384489940/ Nike ITV http://www.guardian.co.uk/media/2010/may/24/itv-nike-world-cup-ad Comments http://www.flickr.com/photos/26677283@N02/3814766905/#
  82. 82. Straw poll: How many ‘sent from my iPhone emails’ have you received in the last week? www.realfresh.tv
  83. 83. Steve Downes, Managing Director @stevejuice
  84. 84. Social Media Clients
  85. 85. Digital PR
  86. 86. Not just consumer, B2B too “In an era exploding with user-generated content, social media, and Web 2.0, it’s important for those in business-to-business communications to understand how journalists are using technology when it comes to reporting news,” Mike Neumeier, principal of Arketi Group.
  87. 87. How? The silver bullet.
  88. 88. My home screen
  89. 89. Social media press room
  90. 90. Bloggers   “89% of journalists use blogs and 65% use social networks to research stories” Cision survey Internet giant AOL announced on Tuesday that it had purchased the influential technology blog TechCrunch for an undisclosed sum. 29 September 2010
  91. 91. How do we find them? • In house influence analysis tool • Alexa rankings • Technorati • Tracking conversations Some examples from restaurant sector >>>>
  92. 92. Hard to reach groups
  93. 93. malemale 13 - 2413 - 24
  94. 94. Blogger and social media engagement
  95. 95. Results? Share of UK Voice: September Buzz excluding Red Bull 197 91 56 18 3
  96. 96. Steve Downes, Managing Director @stevejuice

×