If you are starting a new business or if you have a business for some time with a business website that is not working for you then you should take a look at this slide deck. It is a short deck designed to be given to an audience in a 15 minute slot.

1. Designing an Effective Business
Website
John Slattery, Optiweb
www.optiweb.ie

2. Designing an Effective Business Website
 Perspectives
 Purpose
 Goals
 Optiwebs 3 C’s of Great Web Design
 Building Your Website
 Monitoring Your Website Over Time
 Good Referrals for Me

3. Perspectives on a Business Website
It’s All About Technology
 A necessary evil
 An expense/cost
 Build as cheaply as possible
 Do it once, forget about it
It’s About Marketing Your Business
 It is your supercharged sales rep
 Working for you 24 x 7 x 365(6)
 Shares your message precisely
 Has global reach
 Measurable results
 It’s an investment – do it right
 Update content to reflect change
 Keep your web presence consistent

4. Purpose
What
 To make money for you
How
 Tell people that you exist
 Tell them what you do
 Help them connect with you
Get a Return on Your Investment
 Quality of customer, not necessarily
quantity
 How many customers do you need to
break even?
 How to target high value customers
through your website?

5. Goals
Optiwebs 3 C’s of Great Web Design
A Website Must;
 Collect visitors
 Captivate them
 Connect you with visitors from your
target market
Set clear goals for each C that are;
 Specific
 Measurable
 Achievable
 Realistic
 Time bound
 Install Google Analytics and Google
Webmaster tools to analyse data

6. Collect
 Collect as many visitors as you can - Google rewards high volume sites
 See what your competitors are doing
 Its all about Search baby!
 Know your important keywords and key phrases
 Structure your pages for Search Engine Optimisation
 Blog – fresh unique quality content using tags, categories, keywords
 Advertising – Pay per click, remarketing
 Backlinks, Social Media, Referrals, Authority, Sitemaps, Robots, Favicons etc.

7. Captivate
 Strong clear message on landing pages
 Optimise for mobile devices
 Website must be easy to navigate
 Know your target market and what they are searching for
 Good use of headings, images and video
 Google tracks the time that visitors stay on your site and rewards better
sites so make it interesting
 Don’t annoy them with flashy images etc.
 Avoid duplicate content and plagiarism

8. Connect
 You need a Google places listing and marker on Google maps
 Independent testimonials and reviews are powerful influencers
 Phone numbers prominent on the site
 Business hours prominent on the site
 Clear calls to action
 Call John now on 086 815242
 Contact John on john@optiweb.ie

9. Building Your Website
 Planning – the Optiweb 3 C’s of Great Web Design
 Implementation
 Review and implementation cycle
 Launch

10. Monitor Your Website Over Time
 Book a review of your site with Optiweb after two months and six months
 Compare performance of your site with your competitors
 Tweak your site to improve search ranking and performance
 Keywords analysis review
 Improve your strongest pages
 Improve your calls to action
 Implement feedback from clients/visitors
 Process of continuous improvement

11. A Good Referral for Me
 A business with a website that is more than 3 years old who realises the
importance of having a modern website that works and looks great on all
devices
 A new business owner who understands the importance of getting a
website right from the start