How to
             Find
          Investors
           for Your
          Business




Sunday, 19 September 2010
Getting Funds
                       is tough




Sunday, 19 September 2010
What does the
                     Australian
                    Newsagency
                     Blog say?
              ...
With
                            Security
                            Bank funding
                            is possible...
Without
                            Security
                             Businesses
                             need to ...
So how do you
                            find Investors?




Sunday, 19 September 2010
Problem is you are
                              not allowed
                                to approach

  The PUBLIC
   ...
to
    RAISE
                            capital




Sunday, 19 September 2010
The only people they
                        can approach are:



Sunday, 19 September 2010
Immediate
             family




Sunday, 19 September 2010
Company
                             officers


Sunday, 19 September 2010
Sophisticated
                         Investors

Sunday, 19 September 2010
That’s people with incomes over
                  $250,000 / year or assets of
                       more than $2.5M...

...
OR...
Sunday, 19 September 2010
People living
                              OVERSEAS
Sunday, 19 September 2010
Even then...


Sunday, 19 September 2010
you are
                            limited to

Sunday, 19 September 2010
$2M per year
                              $5 million through ASSOB




Sunday, 19 September 2010
20
          And no more than



         investors can be involved
             (Not counting sophisticated or overseas i...
So basically
                            it’s either...



Sunday, 19 September 2010
You register their
        offer with ASIC
                    (Through a Prospectus
                         ... expensiv...
OR...
Sunday, 19 September 2010
You are limited to...

                20 investors / year
                            Personal offers only, and...
      ...
So how do you find
                            Investors?




Sunday, 19 September 2010
Sunday, 19 September 2010
Sunday, 19 September 2010
Sunday, 19 September 2010
Sunday, 19 September 2010
Sunday, 19 September 2010
1          14       27

                                                            2          15       28

              ...
Capital Raising
                             is a process
                                                 Early
         ...
Through the process
        investors are uncovered
                                                 Early
               ...
Key Steps ...

             1. Complete
              a Capital
                Raising
               Scenario


Sunday, ...
2. Host a
        Discovery
       Meeting with
       your ASSOB
         Sponsor


Sunday, 19 September 2010
3. Submit
           “Part One”
            to ASSOB
           Admissions


Sunday, 19 September 2010
4. Complete
             Offer
          Document
          and “Part
             Two”

Sunday, 19 September 2010
5. Let ASSOB and your
       Sponsor shepherd you
        through the process




Sunday, 19 September 2010
On ASSOB’s

                     primary &
                     secondary
                            sales board
Sunday, ...
An Issuers Page




Sunday, 19 September 2010
Listed on ASSOB’s Primary Board




     © 2010 Australian Small Scale Offerings Board Limited ®


Sunday, 19 September 20...
Investors can use
                                                               ASSOB’s secondary board




     © 2010 A...
Sunday, 19 September 2010
Marketed via
         ASSOB e-News
        - Monthly e-Newsletter
        - Special “niche”editions
        - Around 14,50...
Sunday, 19 September 2010
Case Study One




Sunday, 19 September 2010
BioCube




Sunday, 19 September 2010
• ASSOB:BFP
            • Listed on ASSOB in 2007 at concept stage
            • A processing unit that converts commonly-...
• Offers rural, developing communities
                potential to make their own fuel
              • Provides employmen...
Capital Raising
                    Progress
               • Round 1 investors - $0.01 filled in 24 hours
               ...
Sunday, 19 September 2010
Sunday, 19 September 2010
Case Study Two




Sunday, 19 September 2010
Preshafood




Sunday, 19 September 2010
Sunday, 19 September 2010
• ASSOB:PRE
            • Company established in 2006
            • No cooking, heating or chemicals
            • Extreme...
Sunday, 19 September 2010
Based on historical success
                                                         Friends, family, suppliers, staff,
  ...
5% 5%                             Idea/Plan
                                      5%                                  Mana...
Smart Money:


                                                   Angels
                                               Sy...
Price for the Smart Money
       It’s about finding
       the balance from the start

                                    ...
... and using an independant,
  transparent proven Capital
       Raising Process
                                        ...
© 2010 Australian Small Scale Offerings Board Limited ®

Sunday, 19 September 2010
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How To Find Investors For Your Business

  1. 1. How to Find Investors for Your Business Sunday, 19 September 2010
  2. 2. Getting Funds is tough Sunday, 19 September 2010
  3. 3. What does the Australian Newsagency Blog say? •ANZ and Commonwealth banks have pulled back from their considerable support for funding people buying and operating newsagencies • Their pull back may impact the sale of businesses. •Their moves are contrary to what the federal government understands to be the position of banks in terms of support for small business. Sunday, 19 September 2010
  4. 4. With Security Bank funding is possible Sunday, 19 September 2010
  5. 5. Without Security Businesses need to find investors Sunday, 19 September 2010
  6. 6. So how do you find Investors? Sunday, 19 September 2010
  7. 7. Problem is you are not allowed to approach The PUBLIC at all... Sunday, 19 September 2010
  8. 8. to RAISE capital Sunday, 19 September 2010
  9. 9. The only people they can approach are: Sunday, 19 September 2010
  10. 10. Immediate family Sunday, 19 September 2010
  11. 11. Company officers Sunday, 19 September 2010
  12. 12. Sophisticated Investors Sunday, 19 September 2010
  13. 13. That’s people with incomes over $250,000 / year or assets of more than $2.5M... Sunday, 19 September 2010
  14. 14. OR... Sunday, 19 September 2010
  15. 15. People living OVERSEAS Sunday, 19 September 2010
  16. 16. Even then... Sunday, 19 September 2010
  17. 17. you are limited to Sunday, 19 September 2010
  18. 18. $2M per year $5 million through ASSOB Sunday, 19 September 2010
  19. 19. 20 And no more than investors can be involved (Not counting sophisticated or overseas investors) Sunday, 19 September 2010
  20. 20. So basically it’s either... Sunday, 19 September 2010
  21. 21. You register their offer with ASIC (Through a Prospectus ... expensive!) Sunday, 19 September 2010
  22. 22. OR... Sunday, 19 September 2010
  23. 23. You are limited to... 20 investors / year Personal offers only, and... A maximum of $2M / year $5 million through ASSOB Sunday, 19 September 2010
  24. 24. So how do you find Investors? Sunday, 19 September 2010
  25. 25. Sunday, 19 September 2010
  26. 26. Sunday, 19 September 2010
  27. 27. Sunday, 19 September 2010
  28. 28. Sunday, 19 September 2010
  29. 29. Sunday, 19 September 2010
  30. 30. 1 14 27 2 15 28 3 16 29 4 17 30 Each Red 5 18 31 Square 6 19 32 33 7 20 is around 8 21 34 $30,000 9 22 35 36 10 23 Capital Raised 11 24 37 12 25 38 13 26 39 To see full details you must sign in to the ASSOB Capital Raising Platform Sunday, 19 September 2010
  31. 31. Capital Raising is a process Early eNews Bird eNews, public relations, Pending Preview Promote V.I.P. social media Discovery Investor Meetings Meetings Pre-Launch Live! Sunday, 19 September 2010
  32. 32. Through the process investors are uncovered Early eNews Bird eNews, public relations, Pending Preview Promote V.I.P. social media Discovery Investor Meetings Meetings Pre-Launch Live! Sunday, 19 September 2010
  33. 33. Key Steps ... 1. Complete a Capital Raising Scenario Sunday, 19 September 2010
  34. 34. 2. Host a Discovery Meeting with your ASSOB Sponsor Sunday, 19 September 2010
  35. 35. 3. Submit “Part One” to ASSOB Admissions Sunday, 19 September 2010
  36. 36. 4. Complete Offer Document and “Part Two” Sunday, 19 September 2010
  37. 37. 5. Let ASSOB and your Sponsor shepherd you through the process Sunday, 19 September 2010
  38. 38. On ASSOB’s primary & secondary sales board Sunday, 19 September 2010
  39. 39. An Issuers Page Sunday, 19 September 2010
  40. 40. Listed on ASSOB’s Primary Board © 2010 Australian Small Scale Offerings Board Limited ® Sunday, 19 September 2010
  41. 41. Investors can use ASSOB’s secondary board © 2010 Australian Small Scale Offerings Board Limited ® Sunday, 19 September 2010
  42. 42. Sunday, 19 September 2010
  43. 43. Marketed via ASSOB e-News - Monthly e-Newsletter - Special “niche”editions - Around 14,500 subscribers - All new offers promoted - Upcoming, Just Listed, Live - Top Stories, Features Sunday, 19 September 2010
  44. 44. Sunday, 19 September 2010
  45. 45. Case Study One Sunday, 19 September 2010
  46. 46. BioCube Sunday, 19 September 2010
  47. 47. • ASSOB:BFP • Listed on ASSOB in 2007 at concept stage • A processing unit that converts commonly- available, oil-bearing fruits and Used Vegetable Oil into high quality bio-diesel • Produces up to 200 litres / hour of international grade bio-diesel (EN14214) Sunday, 19 September 2010
  48. 48. • Offers rural, developing communities potential to make their own fuel • Provides employment and revenue streams to the local community • Eliminates fuel transportation carbon footprint • Field trials completed successfully - now in commercial production Sunday, 19 September 2010
  49. 49. Capital Raising Progress • Round 1 investors - $0.01 filled in 24 hours • Round 2 investors - $0.02 filled in 6 weeks • Round 3 investors - $0.07 filled in 6 weeks (70% from original investors) • Recent Secondary Sales between $0.09 and $0.10 Sunday, 19 September 2010
  50. 50. Sunday, 19 September 2010
  51. 51. Sunday, 19 September 2010
  52. 52. Case Study Two Sunday, 19 September 2010
  53. 53. Preshafood Sunday, 19 September 2010
  54. 54. Sunday, 19 September 2010
  55. 55. • ASSOB:PRE • Company established in 2006 • No cooking, heating or chemicals • Extremely High Pressure Processing • Contracts with Woolworth's, Coles and other ‘majors’ • Interesting Investor Meetings fwith taste-testing around boardroom table • Worked very hard with the ASSOB process Sunday, 19 September 2010
  56. 56. Sunday, 19 September 2010
  57. 57. Based on historical success Friends, family, suppliers, staff, clients, close parties nurtured through the Capital Raising Process, Round 1 - Up to $300K Discovery & Investor Meetings & ASSOB channels. First 20 Suppliers, staff, clients, close parties, friends of investors, and other Discovery & Investor Round 2 - Up to $300K Meeting attendees from ASSOB channels and Media Generated Existing investors, Discovery & Investor Meeting participants Company & ASSOB Round 3 - Around $1.5 m other distribution channels Professional, Sophisticated, Overseas Investors and sometimes Full Disclosure Documents / Prospectus Sunday, 19 September 2010
  58. 58. 5% 5% Idea/Plan 5% Management Patents 15% Sales Profits 70% Entrepreneur 5% 5% View 10% 5% 30% 10% 35% 10% 55% 35% Relationship Smart Money View View Sunday, 19 September 2010
  59. 59. Smart Money: Angels Syndicates Institutions Fund Managers Venture Capitalists Successful Investors Successful Business People Former Corporate Executives Sunday, 19 September 2010
  60. 60. Price for the Smart Money It’s about finding the balance from the start 20% Relationship Money Smart Money $3M Raising 80% It’s about finding balance ... Sunday, 19 September 2010
  61. 61. ... and using an independant, transparent proven Capital Raising Process Early eNews Bird eNews, public relations, Pending Preview Promote V.I.P. social media Discovery Investor Meetings Meetings Pre-Launch Live! Sunday, 19 September 2010
  62. 62. © 2010 Australian Small Scale Offerings Board Limited ® Sunday, 19 September 2010

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