Blogging Bootcamp

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Presented by Dave Weinberg & Eliot Feldman at the PEJE Assembly in Baltimore, MD. For individual and organizational trainings, please contact dave@thejewishinstitute.org

Technology News & Politics

Blogging Bootcamp
PEJE Assembly 2010
Dave Weinberg, Executive Director
Eliot Feldman, COO
The Jewish Institute
@jewishinstitute

Agenda
What is a Blog?
Why Blog?
Creating a Blog
Maintaining a Blog
Beneﬁts of Blogging
Professional Help?
Questions
@jewishinstitute
#PEJEassembly

Why Blog?
Authenticity
Expertise
Community
What is a Blog?
Why Blog?
Creating a Blog
Maintaining a Blog
Beneﬁts of Blogging
Professional Help?
Questions
@jewishinstitute
#PEJEassembly

Goals
Voice
Needs
Creating a Blog
What is a Blog?
Why Blog?
Creating a Blog
Maintaining a Blog
Beneﬁts of Blogging
Professional Help?
Questions
? @jewishinstitute
#PEJEassembly

Maintaining a Blog
Consistency
Audience
Promotion
What is a Blog?
Why Blog?
Creating a Blog
Maintaining a Blog
Beneﬁts of Blogging
Professional Help?
Questions
@jewishinstitute
#PEJEassembly

Beneﬁts of Blogging
Publicity
Enrollment
Fundraising
What is a Blog?
Why Blog?
Creating a Blog
Maintaining a Blog
Beneﬁts of Blogging
Professional Help?
Questions
@jewishinstitute
#PEJEassembly

Professional Help?
Strategy
Implementation
Education
What is a Blog?
Why Blog?
Creating a Blog
Maintaining a Blog
Beneﬁts of Blogging
Professional Help?
Questions
@jewishinstitute
#PEJEassembly

Case Study:
Multi-Posting Theory
& Multi Platform Campaigns
• Write once, post EVERYWHERE
with minor tweaking.
• Different content
• Different platforms
• Reach different audiences
Prophet
Wanderer
@jewishinstitute
#PEJEassembly

Questions?
PEJE Assembly 2010
Dave Weinberg, The Jewish Institute
dave@thejewishinstitute.org
Twitter @weinberg81
@jewishinstitute
#PEJEassembly

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While many people view blogging as a hobby, others use their blog as a platform to promote themselves and/or their businesses to potential customers, clients and partners. Blogging is a great way to establish expertise in a certain area and keep in front of potential clients. It’s also a great way to drive traffic to a business website. These slides are from a free webinar hosted by Sverve on 1/8/14. During the hour long webinar, I discussed: • What blogging can do for a business • Turning a blog into a business • Why you should view your blog as a brand • How a blog can make money (directly and indirectly) • Business blogging best practices

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Blogging Bootcamp

1. Blogging Bootcamp PEJE Assembly 2010 Dave Weinberg, Executive Director Eliot Feldman, COO The Jewish Institute @jewishinstitute

2. Agenda What is a Blog? Why Blog? Creating a Blog Maintaining a Blog Beneﬁts of Blogging Professional Help? Questions @jewishinstitute #PEJEassembly

3. Why Blog? Authenticity Expertise Community What is a Blog? Why Blog? Creating a Blog Maintaining a Blog Beneﬁts of Blogging Professional Help? Questions @jewishinstitute #PEJEassembly

4. Why Blog? Authenticity Expertise Community What is a Blog? Why Blog? Creating a Blog Maintaining a Blog Beneﬁts of Blogging Professional Help? Questions @jewishinstitute #PEJEassembly

5. Why Blog? Authenticity Expertise Community What is a Blog? Why Blog? Creating a Blog Maintaining a Blog Beneﬁts of Blogging Professional Help? Questions @jewishinstitute #PEJEassembly

6. Goals Voice Needs Creating a Blog What is a Blog? Why Blog? Creating a Blog Maintaining a Blog Beneﬁts of Blogging Professional Help? Questions ? @jewishinstitute #PEJEassembly

7. Maintaining a Blog Consistency Audience Promotion What is a Blog? Why Blog? Creating a Blog Maintaining a Blog Beneﬁts of Blogging Professional Help? Questions @jewishinstitute #PEJEassembly

8. Beneﬁts of Blogging Publicity Enrollment Fundraising What is a Blog? Why Blog? Creating a Blog Maintaining a Blog Beneﬁts of Blogging Professional Help? Questions @jewishinstitute #PEJEassembly

9. Professional Help? Strategy Implementation Education What is a Blog? Why Blog? Creating a Blog Maintaining a Blog Beneﬁts of Blogging Professional Help? Questions @jewishinstitute #PEJEassembly

10. Case Study: Multi-Posting Theory & Multi Platform Campaigns • Write once, post EVERYWHERE with minor tweaking. • Different content • Different platforms • Reach different audiences Prophet Wanderer @jewishinstitute #PEJEassembly

11. Questions? PEJE Assembly 2010 Dave Weinberg, The Jewish Institute dave@thejewishinstitute.org Twitter @weinberg81 @jewishinstitute #PEJEassembly

Blogging Bootcamp

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