How To Make Your Website A Lead Machine


Published on

Published in: Technology, Design
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

How To Make Your Website A Lead Machine

  1. 1. “ How To Make Your Website A Lead Generating Machine” “ Discover The Keys To Creating A Website That Works”
  2. 2. <ul><li>In the grocery stores its evident.. </li></ul><ul><li>The real estate market reflects it… </li></ul><ul><li>Oil prices fluctuate because of it.. </li></ul><ul><li>Bailout plans have resulted from it.. </li></ul><ul><li>And in the world of entrepreneurship and ownership it could be the end of your business as you know it… </li></ul>Let’s Begin:
  3. 3. It is the .. RECESSION <ul><li>The Economy Which Fuels Our Businesses Is Being Affected, Despite Your Industry </li></ul><ul><li>Financial Advisors </li></ul><ul><li>Plumbers </li></ul><ul><li>Real Estate Agents </li></ul><ul><li>Interior Decorators </li></ul><ul><li>Coaches </li></ul><ul><li>Consultants </li></ul><ul><li>Dog Walkers </li></ul>
  4. 4. Can You Relate? <ul><li>Your Marketing Dollar Is Not Stretching As Far. </li></ul><ul><li>Its Getting Harder To Obtain Clients Who Pay For The True Value Of Your Product or Service </li></ul><ul><li>With Outsourcing, Downsizing and Layoffs, It Seems Harder Than Ever To Turn Prospects Into Clients. </li></ul><ul><li>But What Can You Do About It? </li></ul>
  5. 5. Reflect On This: <ul><li>If The Economy Is In A Recession And Therefore Different , How Has Your Business Evolved To Not Only Meet The Demands Of Your Customers But Also Of Your Lifestyle? </li></ul>
  6. 6. What Have You Done Differently To Get Better Results? <ul><li>Did You Create More Stand Out, Get Noticed Fliers That Actually Convey The Appropriate Message? </li></ul><ul><li>Did You Invest In An Training Course Or Program That You Know Could Enhance Your Business. </li></ul><ul><li>Can You Clearly Define Your Target Market? </li></ul><ul><li>Did You Develop A Stronger Brand? </li></ul><ul><li>Do You Have A Website, & Not Just A Website But A Lead Generating, Subscriber Producing, Money Making Website That’s Allowing You To Begin Automating Your Business? </li></ul>
  7. 7. Why Market Online? <ul><li>Online Marketing and Internet Marketing Has Become Very Popular These Days For Solo-Service Professionals And Small Business Because It Allows Them To Become Much More Than Neighborhood Merchants. </li></ul><ul><li>Compete With The Industry Leaders </li></ul><ul><li>Reach A Regional, Global, or International Market </li></ul><ul><li>Gain A Competitive Edge </li></ul><ul><li>Increase Your Credibility </li></ul><ul><li>Begin The Relationship Building Process </li></ul><ul><li>24 Hour Marketing Tool </li></ul><ul><li>Save Money & Time </li></ul><ul><li>Create Automation Within Your Business </li></ul>
  8. 8. Here Are The Facts … <ul><li>Over Two Billion Orders Will Be Placed Using The Internet This Year. </li></ul><ul><li>E-Commerce Revenue Will Be $95 Billion By The End Of This Year, Despite The Recession. </li></ul><ul><li>Holiday Purchases Have Increased From $141 Million In 1995 And Are Expected To Exceed $9.5 Billion This Year. </li></ul>
  9. 9. How To Make Your Website A Lead Generating Machine. <ul><li>What Is A Website. </li></ul><ul><li>The Type of Website Businesses Need. </li></ul><ul><li>Optimizing Your Website, What It Is And How To Do It. </li></ul><ul><li>The Top 5 Questions For Making Your Website Work. </li></ul><ul><li>What Opportunities Can Marketing Online Create. </li></ul><ul><li>The #1 Mistake Most Websites Make And How To Avoid It. </li></ul><ul><li>How To Create Your Own Internet Success Plan. </li></ul>
  10. 10. Website 101 <ul><li>A Website is a collection of web pages, images, and/or videos that are accessible via the Internet. </li></ul><ul><li>Static Website: Online Brochure, or a 5 Page Website, Simply presents a pre-defined information to the user. Typically includes information about a company and its products. </li></ul><ul><li>Its similar to handing out a printed brochure to customers or clients because they are not able to control the content received, as a business owner you are in control of your message. </li></ul>
  11. 11. Did You Know? <ul><li>Every Month-Over 750 Million People Use Search Engines To Find Products & Websites. </li></ul><ul><li>Every Month, Over 61Billion Keyword Searches Are Done. </li></ul>And That’s Not All…
  12. 12. Today There Are Millions Of Websites Vying For Top Position On The Search Engines Coveted Top 20 Spots. The First Question To Ask Is …. <ul><li>Who Are You Targeting With Your Website ? </li></ul>The fact is most people who use search engines typically look at the first three pages of listings. So the goal now becomes for you to get listed on those first critical pages for your particular key terms.
  13. 13. Why Is Search Engine Optimization Important ? <ul><li>SEO is crucial to anyone who wants traffic, visitors, and sales. You can place all the ads, banners, and links you want but if your on page 25 of the search engine no one else is likely to find you or your product. </li></ul>
  14. 14. What Is Search Engine Optimization? <ul><li>Search Engine Optimization is the process of making web pages attractive to search engines for optimal placement online. </li></ul><ul><li>The key to SEO is to think from your customer and not of your customer … </li></ul>
  15. 15. The Basics Of SEO <ul><li>Learning How To Maneuver The Internet Using Search Engine Optimization Is The Key To Being Successful.. You Must Understand: </li></ul><ul><li>How Search Engines Rank You </li></ul><ul><li>How To Choose The Right Keywords </li></ul><ul><li>How To Get Your Website In Directories </li></ul><ul><li>How To Avoid Things The Search Engines Don’t Like </li></ul>
  16. 16. Here Are Key Steps To Using SEO.. <ul><li>Think of each of your websites as a separate entity, and therefore can act as a magnet for certain key terms. </li></ul><ul><li>Phrasing Is Key- Choose appropriate key words or phrases. </li></ul><ul><li>Give each page a title appropriate to its content. </li></ul><ul><li>Put key words or phrases for specific pages that you’ve chosen in the pages title tag, meta keywords, and meta description. </li></ul><ul><li>Create key meta description-Some search engines actually use this description in the search engine results page that your customers will be reading. </li></ul><ul><li>Search Engines Rank You According To Your Popularity and Search Appeal As Well As Factors Such As Age of Site, Relevance, Keyword Use In Title, & Keyword Use In Body Text. </li></ul>
  17. 17. Choosing The Best Key Words: <ul><li>The quality not the quantity is better when creating keywords and phrases. </li></ul><ul><li>Choose a quality word that will allow you to have less competition, than quantity phrases that are frequently used. </li></ul><ul><li>People look for answers and not your company’s name so don’t use it on every page. </li></ul><ul><li>Repeat your chosen key words within your web pages frequently. </li></ul>
  18. 18. Search Engine Optimization Don’ts <ul><li>Don’t Submit Your Website To Sites That Promise You Thousands of Visitors. This Actually Has A Negative Effect On Your Website Because It Is Not Reputable Traffic. </li></ul><ul><li>You Can Actually Over Optimize Your Site And It Will Reflect As A Spam Site And Could Possibly Be Banned From All 3 Major Search Engines. </li></ul><ul><li>Don’t Include Keywords That Are Popular But Of No Relation To Your Target Audience. </li></ul><ul><li>Don’t Create Duplicate Website Content This May Get You Banned And Your Website May Be Flagged As Spam. </li></ul><ul><li>Take Your Time And Create Solid Content And Text. </li></ul><ul><li>Do Not Include The “Infamous Click Here Links”. Instead Rephrase Your Sentences To Include A Link Which Contains Keywords Related To Your Web Page. </li></ul>
  19. 19. The 2 nd Question <ul><li>How Much Traffic Do You Want To Generate To Your Website? </li></ul><ul><li>Every Quarter? </li></ul><ul><li>Every Month? </li></ul><ul><li>Everyday? </li></ul>Only With A Plan Can You Measure and Track Your Success!
  20. 20. Google Analytics <ul><li>Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. </li></ul><ul><li>Google Analytics now makes the features that experts demand easy to use for everyone. From insights into your website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, Key word and Campaign Comparison, and E-Commerce Tracking. </li></ul><ul><li>From converting lookers into subscribers and subscribers into buyers, everything you need is available at your fingertips. </li></ul><ul><li>Google Analytics basically answers the question what happens after they click. Best of all its free!!! </li></ul>
  21. 21. The #1 Mistake Most Websites Make: <ul><li>The #1 Mistake Most Websites Make Is Not Effectively Capturing Leads By Implementing Internet Strategy. </li></ul><ul><li>When A Visitor Comes To Your Site Getting Their Information Should Be Your #1 Priority. </li></ul>Effective Web Presence and Internet Strategy Should Be The Core Of Every Business Online.
  22. 22. Before You Begin: <ul><li>Define Your Customer and Think From Them. </li></ul><ul><li>Choose Where You Are Going To Advertise. </li></ul><ul><li>Create Your Content. </li></ul><ul><li>Strategically Plan Out A Site Map. </li></ul><ul><li>Phrase Your Keywords To Match Your Industry and Relevance. </li></ul>
  23. 23. Businesses Around The World Now Enjoy The Rewards Of Being Online. Welcome To The Club!!
  24. 24. Thank You!!!