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The Customer Experience Rules!
By Jeofrey Bean
Illustrations by Steve Hickner
Published by Brigantine Media
Amazon
B&N
The publisher Brigantine Media
For multi-copy pricing of
The Customer Experience Rules
Direct from publisher Brigantine Media
Call Neil Raphel 802-751-8802 or neil@brigantinemedia.com
SAMPLE RULES FROM CUSTOMER EXPERIENCE RULES!
©2015 Text by Jeofrey Bean ©2015 Illustrations by Steve Hickner
©2015 Text by Jeofrey Bean ©2015 Illustrations by Steve Hickner
©2015 Text by Jeofrey Bean ©2015 Illustrations by Steve Hickner
©2015 Text by Jeofrey Bean ©2015 Illustrations by Steve Hickner
©2015 Text by Jeofrey Bean ©2015 Illustrations by Steve Hickner
ENDORSEMENTS FOR CUSTOMER EXPERIENCE RULES!
“Whether you are new or a long-time practitioner of Customer Experience, this book
is a great introduction and reminder of all the best practices we should use – every
day!”
DANN ALLEN, VICE PRESIDENT, CUSTOMER EXPERIENCE, BANK OF THE WEST
“Customer Experience Rules! is a must-have book for companies beginning to focus
or companies re-focusing on the experience of the customer.”
DEBORAH SCHOONOVER, CUSTOMER SUCCESS MANAGER, FREUND CONTAINER &
SUPPLY
“If you worship at the altar of Customer Experience, these are your 52 weekly
devotionals.”
ROB SCRUGGS, FORMER DIRECTOR, CUSTOMER EXPERIENCE, E*TRADE
FINANCIAL
“Customer Experience Rules! is an excellent companion to The Customer Experience
Revolution and other great customer experience strategy publications. The fifty-two
rules that Jeofrey Bean shares are insightful, pragmatic and will take your business
to the next level of becoming an Experience Maker.”
SEAN VAN TYNE, CO-AUTHOR OF THE CUSTOMER EXPERIENCE REVOLUTION AND
CONTRIBUTING AUTHOR TO THE GUIDE TO THE PRODUCT MANAGEMENT AND
MAREKTING BODY OF KNOWLEDGE
"Customer Experience Rules! is an essential guide for every business in every
industry. Jeofrey Bean presents concise and easy to understand concepts that
illustrate how customer experience can transform businesses. The 52 lessons apply
to all functional areas, and should be used as a guide to drive strategies for long
term profitability and customer engagement."
JAIME GANT, MANAGER, QUALCOMM TECHNOLOGIES, INC
“I love it. Jeofrey’s book gets to the point. It’s insightful and effective without any
fluff. It shares the expertise of the author and all the CX leaders he has included here.
The best practices are easy to digest yet so powerful. As President of Summit I am
excited to implement more of the CX rules to help my company grow and succeed as
a CX leader. Customer Experience Rules! is a real difference maker!
RON AHLENSDORF JR., PRESIDENT, SUMMIT VALUATIONS
The Customer Experience Rules!
Overview
In Customer Experience Rules!, CX expert Jeofrey Bean gives 52 best practices for a
company to create a great customer experience. Going beyond branding, customer
service, and customer satisfaction, the customer experience encompasses every
touch point a customer has with a company. Follow these rules in your business to
craft the very best customer experience possible.
Bean shares innovative yet practical insights about effective customer experience
strategy and tactics from the leaders to improve customer engagement, loyalty and
advocacy! including Uber, Tesla, Amazon, Qualcomm, Kaiser Permanente,
DealerRater, Imprivata, Ford, Starwood Hotels and more.
Like best-selling CX book, The Customer Experience Revolution, Customer
Experience Rules! is based on the authors experience, research and in-person
interviews with companies recognized for CX innovation.
Read one rule a week—or all 52 at once! Customer Experience Rules! is your guide
to customer experience success.
The Customer Experience Rules!
By Jeofrey Bean
Illustrations by Steve Hickner
Published by Brigantine Media
Amazon
B&N
The publisher Brigantine Media
For multi-copy pricing of
The Customer Experience Rules!
Direct from publisher Brigantine Media
Call Neil Raphel 802-751-8802 or neil@brigantinemedia.com

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Customer Experience Rules! Sample rules book by Jeofrey Bean

  • 1. The Customer Experience Rules! By Jeofrey Bean Illustrations by Steve Hickner Published by Brigantine Media Amazon B&N The publisher Brigantine Media For multi-copy pricing of The Customer Experience Rules Direct from publisher Brigantine Media Call Neil Raphel 802-751-8802 or neil@brigantinemedia.com
  • 2. SAMPLE RULES FROM CUSTOMER EXPERIENCE RULES! ©2015 Text by Jeofrey Bean ©2015 Illustrations by Steve Hickner
  • 3. ©2015 Text by Jeofrey Bean ©2015 Illustrations by Steve Hickner
  • 4. ©2015 Text by Jeofrey Bean ©2015 Illustrations by Steve Hickner
  • 5. ©2015 Text by Jeofrey Bean ©2015 Illustrations by Steve Hickner
  • 6. ©2015 Text by Jeofrey Bean ©2015 Illustrations by Steve Hickner
  • 7. ENDORSEMENTS FOR CUSTOMER EXPERIENCE RULES! “Whether you are new or a long-time practitioner of Customer Experience, this book is a great introduction and reminder of all the best practices we should use – every day!” DANN ALLEN, VICE PRESIDENT, CUSTOMER EXPERIENCE, BANK OF THE WEST “Customer Experience Rules! is a must-have book for companies beginning to focus or companies re-focusing on the experience of the customer.” DEBORAH SCHOONOVER, CUSTOMER SUCCESS MANAGER, FREUND CONTAINER & SUPPLY “If you worship at the altar of Customer Experience, these are your 52 weekly devotionals.” ROB SCRUGGS, FORMER DIRECTOR, CUSTOMER EXPERIENCE, E*TRADE FINANCIAL “Customer Experience Rules! is an excellent companion to The Customer Experience Revolution and other great customer experience strategy publications. The fifty-two rules that Jeofrey Bean shares are insightful, pragmatic and will take your business to the next level of becoming an Experience Maker.” SEAN VAN TYNE, CO-AUTHOR OF THE CUSTOMER EXPERIENCE REVOLUTION AND CONTRIBUTING AUTHOR TO THE GUIDE TO THE PRODUCT MANAGEMENT AND MAREKTING BODY OF KNOWLEDGE "Customer Experience Rules! is an essential guide for every business in every industry. Jeofrey Bean presents concise and easy to understand concepts that illustrate how customer experience can transform businesses. The 52 lessons apply to all functional areas, and should be used as a guide to drive strategies for long term profitability and customer engagement." JAIME GANT, MANAGER, QUALCOMM TECHNOLOGIES, INC “I love it. Jeofrey’s book gets to the point. It’s insightful and effective without any fluff. It shares the expertise of the author and all the CX leaders he has included here. The best practices are easy to digest yet so powerful. As President of Summit I am excited to implement more of the CX rules to help my company grow and succeed as a CX leader. Customer Experience Rules! is a real difference maker! RON AHLENSDORF JR., PRESIDENT, SUMMIT VALUATIONS
  • 8. The Customer Experience Rules! Overview In Customer Experience Rules!, CX expert Jeofrey Bean gives 52 best practices for a company to create a great customer experience. Going beyond branding, customer service, and customer satisfaction, the customer experience encompasses every touch point a customer has with a company. Follow these rules in your business to craft the very best customer experience possible. Bean shares innovative yet practical insights about effective customer experience strategy and tactics from the leaders to improve customer engagement, loyalty and advocacy! including Uber, Tesla, Amazon, Qualcomm, Kaiser Permanente, DealerRater, Imprivata, Ford, Starwood Hotels and more. Like best-selling CX book, The Customer Experience Revolution, Customer Experience Rules! is based on the authors experience, research and in-person interviews with companies recognized for CX innovation. Read one rule a week—or all 52 at once! Customer Experience Rules! is your guide to customer experience success. The Customer Experience Rules! By Jeofrey Bean Illustrations by Steve Hickner Published by Brigantine Media Amazon B&N The publisher Brigantine Media For multi-copy pricing of The Customer Experience Rules! Direct from publisher Brigantine Media Call Neil Raphel 802-751-8802 or neil@brigantinemedia.com