The document discusses how the printing industry is facing challenges from digital technologies and changing customer behaviors. It provides statistics showing declines in printing volumes and newspaper/photo circulation that coincide with rises in internet, broadband, mobile, and social media adoption. The document advocates that printing companies reinvent themselves as integrated graphic communications providers and focus on customer needs, innovation, and new digital/interactive services rather than just printed products to adapt and grow.
Brand positioning is important to communicate consistently within an organization. It can be represented visually with a bullseye diagram showing the brand mantra at the core, key attributes surrounding it, and values/personality on the outer ring. Category membership is also important, and can be conveyed by announcing category benefits, comparing to exemplars, or relying on product descriptors to situate a brand and show what makes it superior.
A wave-cut platform is a narrow, flat area formed at the base of sea cliffs due to erosion from destructive waves during storms. Destructive waves undermine the cliff face through hydraulic action and corrasion, creating a wave-cut notch. Continued erosion enlarges the notch until the cliff above collapses, exposing a flat terrace known as a wave-cut platform. As the cliff continues retreating inland, the platform grows wider.
Ben & Jerry's is an American ice cream company founded in 1978 in Vermont. It manufactures ice cream, frozen yogurt, and sorbet. The document provides details about Ben & Jerry's history, mission, market segmentation, unique selling proposition, marketing mix, SWOT analysis, and plans for launching in India. It summarizes the company's founding in 1978, growth over the decades, acquisition by Unilever in 2000, and current operations in over 20 countries worldwide.
Media in the Digital World - Presentation by Henry Blodget, CEO, Editor-In-Chief of Business Insider at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
Public markets are hitting records, valuations are at all-time highs, and buyers are hungry for companies with the disruptive technology they need to succeed in this era of rapid change. How should technology company owners, investors and executives be thinking about M&A in today's environment? How long will this boom last?
July 13, tune in to the Tech M&A Monthly Midyear Update, for a detailed analysis of the key deals, trends and valuation metrics across all six technology sectors and 30 subsectors. Plus, an update on this year's Top 10 Disruptive Technology Trends—how have trends like AI Enablement, Visual Intelligence Systems and Connected Health driven deals this year? What’s next? What do these complex, interrelated trends mean for your company's future? Join Corum’s research and deal teams for the 2017 Midyear Global Tech M&A Update.
Impact of COVID-19 on Data Centers and Network InfrastructureAsian Century Equity
A presentation exploring what new norms are being defined, as today’s massive escalation of digital infrastructure development creates complex new realities. This deck, presented by Bill Barney, shares insights on how we must strategically respond to major challenges and seize new opportunities in this next tidal wave of digital transformation.
WORLD PRESS TRENDS REPORT 2017 - UPDATE DM Latam BUENOS AIRES, Nov 2017Vincent Peyrègne
In its 2017 World Press Trends study, WAN-IFRA estimates that 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016. Global digital circulation revenues grew by 28 percent from 2015 to 2016. Despite that, total global newspaper revenues fell 2.1 percent in 2016 from a year earlier, as advertising revenues continue to decline in most markets, although there are notable exceptions in Asia, Africa and Latin America.
Brand positioning is important to communicate consistently within an organization. It can be represented visually with a bullseye diagram showing the brand mantra at the core, key attributes surrounding it, and values/personality on the outer ring. Category membership is also important, and can be conveyed by announcing category benefits, comparing to exemplars, or relying on product descriptors to situate a brand and show what makes it superior.
A wave-cut platform is a narrow, flat area formed at the base of sea cliffs due to erosion from destructive waves during storms. Destructive waves undermine the cliff face through hydraulic action and corrasion, creating a wave-cut notch. Continued erosion enlarges the notch until the cliff above collapses, exposing a flat terrace known as a wave-cut platform. As the cliff continues retreating inland, the platform grows wider.
Ben & Jerry's is an American ice cream company founded in 1978 in Vermont. It manufactures ice cream, frozen yogurt, and sorbet. The document provides details about Ben & Jerry's history, mission, market segmentation, unique selling proposition, marketing mix, SWOT analysis, and plans for launching in India. It summarizes the company's founding in 1978, growth over the decades, acquisition by Unilever in 2000, and current operations in over 20 countries worldwide.
Media in the Digital World - Presentation by Henry Blodget, CEO, Editor-In-Chief of Business Insider at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
Public markets are hitting records, valuations are at all-time highs, and buyers are hungry for companies with the disruptive technology they need to succeed in this era of rapid change. How should technology company owners, investors and executives be thinking about M&A in today's environment? How long will this boom last?
July 13, tune in to the Tech M&A Monthly Midyear Update, for a detailed analysis of the key deals, trends and valuation metrics across all six technology sectors and 30 subsectors. Plus, an update on this year's Top 10 Disruptive Technology Trends—how have trends like AI Enablement, Visual Intelligence Systems and Connected Health driven deals this year? What’s next? What do these complex, interrelated trends mean for your company's future? Join Corum’s research and deal teams for the 2017 Midyear Global Tech M&A Update.
Impact of COVID-19 on Data Centers and Network InfrastructureAsian Century Equity
A presentation exploring what new norms are being defined, as today’s massive escalation of digital infrastructure development creates complex new realities. This deck, presented by Bill Barney, shares insights on how we must strategically respond to major challenges and seize new opportunities in this next tidal wave of digital transformation.
WORLD PRESS TRENDS REPORT 2017 - UPDATE DM Latam BUENOS AIRES, Nov 2017Vincent Peyrègne
In its 2017 World Press Trends study, WAN-IFRA estimates that 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016. Global digital circulation revenues grew by 28 percent from 2015 to 2016. Despite that, total global newspaper revenues fell 2.1 percent in 2016 from a year earlier, as advertising revenues continue to decline in most markets, although there are notable exceptions in Asia, Africa and Latin America.
Tourism and Distribution - New Paradigm: ATEC, Sydney, 2007Anna Pollock
Anna Pollock gave a keynote presentation about trends, drivers, and paradigms affecting tourism. She discussed how increased connectivity and complexity have led to more uncertainty. While there has been more access to information and media over time, there is also less trust, attention, comfort, peace and time. New generations think differently and value community and customization. Recommendations included rethinking marketing models to engage customers and enable emergence; focusing on quality, service and care; learning to let go and engage residents; and investing in adaptable people and infrastructure.
Increasing Your Print ROI with Fast & Affordable Digital ColorRISO printer
Barb Pellow, Group Director of InfoTrends, hosts this informative webinar on the topic of affordable digital color. Barb interviews three print service providers: a service bureau, a direct mail service provider, and a quick printer who talk about how they are increasing their print ROI
The document summarizes the 2009 ACCM conference in New Orleans. It discusses the history of catalog and multichannel marketing from the 1800s to today. It notes that all marketers must now take a multichannel approach to reach customers across different media. The trends shifting marketing budgets from advertising to direct marketing are highlighted. Key issues for direct marketers like the future of the US Postal Service and various state regulations are also covered. The document outlines DMA's advocacy on these issues and closes by introducing the keynote speaker.
EmbroidMe Poughkeepsie aims to increase brand awareness and revenues through a marketing plan involving direct mail, billboards, website redesign, sponsorships, and promotional items. The plan targets the local community through events like county fairs and golf tournaments. The total estimated cost is $25,290.
The document discusses injecting online sales into an existing print sales model. It introduces Mari Kate Costin and her background in both print and online sales. It then discusses the company Reed Business Information and their resources across various industries. Some key points made include that online marketing budgets are increasing significantly and online products provide measurable results and flexibility. The document advocates for an online-focused sales position to educate on and drive new online solutions. It also presents an integrated marketing approach using various online and print communication methods.
Clicks are Proven
Clicks are Spread Throughout the Month
Comprehensive Reporting
Ads are Placed on Google, Yahoo, MSN, AOL, TPB.com and Other Top Search Engines
Why the time for digimarketing (digital marketing) is now, and how it will change marketing. The 4 P's of digimarketing.
Presented in Hanoi by Ian Fenwick (digiAindra) with Le Thuy Hanh, to launch the Vietnamese edition of DigiMarketing: The Esential Guide to New Media & Digital Marketing
What do SMBs plan to buy in 2020? How do they make purchase decisions – who is involved, and how long does it take in key product categories? What resources do they use to conduct product research, and make a purchase decision? What messaging resonates best with this large and diverse segment? What can vendors do to make it easier for them to buy?
To answer these questions – and more – we recently surveyed 500 U.S. SMB principals. You’ll learn:
• SMB business outlook and challenges
• What SMBs plan to buy in 2020 in major purchase categories such as tech, financial services, travel and more
• Who conducts research, and makes the purchase decision
• How long the decision-making process takes for key product categories
• The role of peers and consultants
• Purchase channel preferences
• The media that work best to engage SMBs across the sales cycle
• The messaging that works best with SMBs
• The role of content in boosting sales
digital marketing cousre at best price aaravpanwar
we provide best digital marketing course in gurgaon.we provide best digital marketing course in gurgaon.we provide best digital marketing course in gurgaon.we provide best digital marketing course in gurgaon.we provide best digital marketing course in gurgaon.we provide best digital marketing course in gurgaon.
This document discusses wide format printing and summarizes the following key points:
1. Wide format graphics is a $10 billion market that is growing as marketing dollars continue to shift to digital media. Wide format printing is not under threat of electronic substitution like other print media.
2. Digital wide format printer unit sales and revenue are expected to see compound annual growth rates of around 6% from 2011-2016.
3. UV-curable flatbed printing specifically continues to grow, with the retail value of UV-curable wide format output growing at a 9% compound annual rate.
4. Wide format printing provides enduring value as a local commercial printing solution for sign shops, print shops, and other
Presentation to the NY Data Visualization Meetup Dec 9, 2019
Links from the presentation are all available here: http://www.coolinfographics.com/nycmeetup
Description: Clicking the chart button isn’t enough. Good DataViz Design means going beyond the charting templates and designing visualizations that reveal insights and tell stories to your audience. Data visualizations are used in dashboards, websites, mobile applications, presentations, reports, infographics and more. There are hundreds of ways to visualize data, and once you have chosen an appropriate visualization style for your data, you should customize the design to make sure your audience quickly and easily understands your message. You need your own data visualization toolbox of applications and websites to create different kinds of visualizations, and all of your dataviz designs will benefit from these core principles of Good DataViz Design:
• Communicate a key message
• Avoid false visualizations
• Make your insight memorable with the Picture Superiority Effect
• Use pre-attentive attributes to focus your audience’s attention
• Reduce visual noise and clutter
• Build your credibility with data transparency
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
Telecom giant Sprint is conducting a review of its media planning and buying assignment, the company confirmed Thursday.
The company had total advertising expenses of $1.3 billion in its fiscal 2016, according to its latest annual report. It’s estimated that more than $700 million of that total is earmarked for media spend.
MediaVest, part of Publicis Groupe, is the incumbent and is expected to defend. It has handled the assignment since 2011. The media review follows a creative review that the company held last year. In November it selected Droga5 as its creative AOR.
This document discusses the increasing rate of information consumption and production in today's digital world. It notes that people in the US consume information for 11.8 hours per day across various mediums like social media, videos, photos, apps and more. The document also discusses the democratization of content, where technology has made people broadcasters by lowering barriers to publishing content. Finally, the document outlines three pillars to navigating this changing landscape: increasing literacy, understanding the economy and work, and creating a personal brand.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Tourism and Distribution - New Paradigm: ATEC, Sydney, 2007Anna Pollock
Anna Pollock gave a keynote presentation about trends, drivers, and paradigms affecting tourism. She discussed how increased connectivity and complexity have led to more uncertainty. While there has been more access to information and media over time, there is also less trust, attention, comfort, peace and time. New generations think differently and value community and customization. Recommendations included rethinking marketing models to engage customers and enable emergence; focusing on quality, service and care; learning to let go and engage residents; and investing in adaptable people and infrastructure.
Increasing Your Print ROI with Fast & Affordable Digital ColorRISO printer
Barb Pellow, Group Director of InfoTrends, hosts this informative webinar on the topic of affordable digital color. Barb interviews three print service providers: a service bureau, a direct mail service provider, and a quick printer who talk about how they are increasing their print ROI
The document summarizes the 2009 ACCM conference in New Orleans. It discusses the history of catalog and multichannel marketing from the 1800s to today. It notes that all marketers must now take a multichannel approach to reach customers across different media. The trends shifting marketing budgets from advertising to direct marketing are highlighted. Key issues for direct marketers like the future of the US Postal Service and various state regulations are also covered. The document outlines DMA's advocacy on these issues and closes by introducing the keynote speaker.
EmbroidMe Poughkeepsie aims to increase brand awareness and revenues through a marketing plan involving direct mail, billboards, website redesign, sponsorships, and promotional items. The plan targets the local community through events like county fairs and golf tournaments. The total estimated cost is $25,290.
The document discusses injecting online sales into an existing print sales model. It introduces Mari Kate Costin and her background in both print and online sales. It then discusses the company Reed Business Information and their resources across various industries. Some key points made include that online marketing budgets are increasing significantly and online products provide measurable results and flexibility. The document advocates for an online-focused sales position to educate on and drive new online solutions. It also presents an integrated marketing approach using various online and print communication methods.
Clicks are Proven
Clicks are Spread Throughout the Month
Comprehensive Reporting
Ads are Placed on Google, Yahoo, MSN, AOL, TPB.com and Other Top Search Engines
Why the time for digimarketing (digital marketing) is now, and how it will change marketing. The 4 P's of digimarketing.
Presented in Hanoi by Ian Fenwick (digiAindra) with Le Thuy Hanh, to launch the Vietnamese edition of DigiMarketing: The Esential Guide to New Media & Digital Marketing
What do SMBs plan to buy in 2020? How do they make purchase decisions – who is involved, and how long does it take in key product categories? What resources do they use to conduct product research, and make a purchase decision? What messaging resonates best with this large and diverse segment? What can vendors do to make it easier for them to buy?
To answer these questions – and more – we recently surveyed 500 U.S. SMB principals. You’ll learn:
• SMB business outlook and challenges
• What SMBs plan to buy in 2020 in major purchase categories such as tech, financial services, travel and more
• Who conducts research, and makes the purchase decision
• How long the decision-making process takes for key product categories
• The role of peers and consultants
• Purchase channel preferences
• The media that work best to engage SMBs across the sales cycle
• The messaging that works best with SMBs
• The role of content in boosting sales
digital marketing cousre at best price aaravpanwar
we provide best digital marketing course in gurgaon.we provide best digital marketing course in gurgaon.we provide best digital marketing course in gurgaon.we provide best digital marketing course in gurgaon.we provide best digital marketing course in gurgaon.we provide best digital marketing course in gurgaon.
This document discusses wide format printing and summarizes the following key points:
1. Wide format graphics is a $10 billion market that is growing as marketing dollars continue to shift to digital media. Wide format printing is not under threat of electronic substitution like other print media.
2. Digital wide format printer unit sales and revenue are expected to see compound annual growth rates of around 6% from 2011-2016.
3. UV-curable flatbed printing specifically continues to grow, with the retail value of UV-curable wide format output growing at a 9% compound annual rate.
4. Wide format printing provides enduring value as a local commercial printing solution for sign shops, print shops, and other
Presentation to the NY Data Visualization Meetup Dec 9, 2019
Links from the presentation are all available here: http://www.coolinfographics.com/nycmeetup
Description: Clicking the chart button isn’t enough. Good DataViz Design means going beyond the charting templates and designing visualizations that reveal insights and tell stories to your audience. Data visualizations are used in dashboards, websites, mobile applications, presentations, reports, infographics and more. There are hundreds of ways to visualize data, and once you have chosen an appropriate visualization style for your data, you should customize the design to make sure your audience quickly and easily understands your message. You need your own data visualization toolbox of applications and websites to create different kinds of visualizations, and all of your dataviz designs will benefit from these core principles of Good DataViz Design:
• Communicate a key message
• Avoid false visualizations
• Make your insight memorable with the Picture Superiority Effect
• Use pre-attentive attributes to focus your audience’s attention
• Reduce visual noise and clutter
• Build your credibility with data transparency
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
Telecom giant Sprint is conducting a review of its media planning and buying assignment, the company confirmed Thursday.
The company had total advertising expenses of $1.3 billion in its fiscal 2016, according to its latest annual report. It’s estimated that more than $700 million of that total is earmarked for media spend.
MediaVest, part of Publicis Groupe, is the incumbent and is expected to defend. It has handled the assignment since 2011. The media review follows a creative review that the company held last year. In November it selected Droga5 as its creative AOR.
This document discusses the increasing rate of information consumption and production in today's digital world. It notes that people in the US consume information for 11.8 hours per day across various mediums like social media, videos, photos, apps and more. The document also discusses the democratization of content, where technology has made people broadcasters by lowering barriers to publishing content. Finally, the document outlines three pillars to navigating this changing landscape: increasing literacy, understanding the economy and work, and creating a personal brand.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
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rankings in rapid time despite having health concerns and limited
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2010 On Demand Keynote
1. Print and the Future of Integrated Graphic Communications Jeff Hayes President
2.
3. US Households with Internet Access Sources: US Department of Commerce/NTIA, InfoTrends Internet Access Broadband Access Households 68.7% 63.5% 0% 20% 40% 60% 80% 100% '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 50% 38% - No need 26% - Too expensive 18% - Inadequate/no computer 18% - Other Why not? 39% - Too expensive 17% - Inadequate/no computer 17% - No need 15% - Can use elsewhere 12% - Other Why no Internet at home?
4. US Broadband Usage – 2009 Source: US Department of Commerce/NTIA By Family Income ($000) 29% 35% 45% 59% 70% 79% 85% 89% >$15 $15 to $24.9 $25 to $34.9 $35 to $49.9 $50 to 74.9 $75 to $99.9 $100 to $149 $150+ By Age 59% 81% 68% 69% 66% 46% 5 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55+
5. US Mobile Phone Penetration Percentage of US population Sources: ComScore, Chetan Sharma, InfoTrends, FCC, CTIA Mobile subscribers 3G Subscribers 89.0% 40.0% 0% 20% 40% 60% 80% 100% '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04 '06 '08 '10 3G 14 Mbps 2G digital 1G analog 4G 100 Mbps 50%
8. 90 friends 550 friends “ Old” “ New” vs. 65 photos 2043 photos 36 groups I Was Doing Homework, Then I Ended Up on Facebook Andover Townie 1 group
9. US 4x6 Photo Prints, 1990-2010 Sources: InfoTrends, Photo Marketing Association Billions Photo prints 2000 Peak = 30.9 B Digital prints 2008 Peak = 19.5 B
10. US Newspaper Circulation, 1945-2008 Sunday 1990 = 62.6 M Millions Source: American Newspaper Association Daily - Evening 1973 = 36.3 M Daily - Morning 2004 = 46.9 M
11. USPS Domestic Mail Pieces, 1983-2009 First Class 2001 = 103.7 B 20% decline since peak (-40.7 B pieces) Billions Sources: US Postal Service Standard 2007 = 103.5 B US Economic recessions
12. US Printing Industry Value of Shipments, 1992-2008 Source: US Department of Commerce, InfoTrends (2009) Total Printing (NAICS 323) Commercial Offset 2000 = $100.2 B 2000 = $53.1 B Current $ in billions 21% decline since peak (-$20.3 B) US Economic recessions
13. Source: US Department of Commerce Manifold Forms 1997 = $8.3B Book Printing 2000 = $6.2B Prepress Services 1993 = $5.4B Gravure 1998 = $4.1B Trade binding 2005 = $2.5B Current $ in billions US Printing Industry Value of Shipments, 1992-2008 US Economic recessions
14. Source: US Department of Commerce Screen printing 2006 = $7.8B Quick printing 1999 = $4.6B Current $ in billions US Printing Industry Value of Shipments, 1992-2008 $0 $3 $6 $9 '92 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 US Economic recessions Digital = $7.5B Flexo = $7.4B
15. Label Printing by Run Length *for conventional presses figure includes all responses under 1,000 **for digital presses includes all responses 100K and higher Percentage of jobs Run Length Digital trend Conventional trend
16. Uncoated Freesheet Paper Per US Household, 1983-2009 1999 Peak = 29,717 sheets Sources: American Forest & Paper Association, US Department of Commerce, InfoTrends Sheets of paper per household 16,510 sheets Households Internet Broadband 44% decline 40% increase 21,185 sheets 3G 0 10,000 20,000 30,000 '83 '85 '87 '89 '91 '93 '95 '97 '99 '01 '03 '05 '07 '09 0% 20% 40% 60% 80% 100% US Economic recessions
23. Core competencies – Old vs. New Quality Service Price Sales Innovation Programming Web & mobile Data & content Analytics Sourcing Prepress Color management Printing Binding Workflow
24.
25. “ Creativity is just connecting things.” Steve Jobs, Wired Magazine, February 1996
26. Apple vs. Sony 10-year share price performance Source: Wall Street Journal 02 03 04 05 06 07 08 09 10 +3000% +2500% +2000% +1500% +1000% +500% +0% -500% iPod iTunes 4.1 Nano iPhone iPhone 3G Steve Jobs illness rumors iPod Photo iPad
27.
28.
29. You can do anything you set your mind to! Eminem Lose Yourself
Editor's Notes
Live in a digital, interactive world Printers play an important role and need to participate All applications have a digital version Information-intensive most rapidly converting Enables users to customize and explore Enables capturing of data Can be integrated with systems Printing in all aspects whether books or photos or packaging or direct mail is being affected by digital
Go through a series of data from DOC Really good info with a great historical perspective Large survey of homes tracking Internet access Started in mid-1990’s – concern about growing Digital Divide between wealthy and poor, urban and rural Rapid ascendancy to 50% of households in 2001 Around same time emerged broadband access with 10X speeds – cable, DSL, satellite Overall Internet access has continued but slowed – approach 70% Main issue is cost – service, device. Few people say no need. Different for broadband – perceive no need. Likely to change once experience it. HDTV? Price still an issue National broadband plan – 100 million HH with 100 Mbps+ access by 2020 (10X current rates) Not likely to achieve by then, but will eventually
Dig a little deeper Wealthier HH have much higher access, especially for broadband Reality is these HH do much more purchasing and paying of taxes Consume more print – magazines, news, direct mail, etc. – highly targeted by brands Age is a factor too Younger have more access – universities, elhi, friends house Like the applications that need broadband – games, music/video, photo sharing, etc. Will continue to go up Today’s 18 to 24s are tomorrow’s 35 to 54s – it will soon be 80%+ with broadband
Need to look at mobile also Fundamentally changes behavior Dramatic penetration Took a while – 14 years to reach 50% vs. 10 for Internet, but is now ubiquitous Many households foregoing land lines Significant growth in 3G network with higher speeds Original 1G was analog – Gordon Gekko – wake up Bud Fox 10 years later the 2G networks emerged – digital, SMS – Motorola MicroTak flip phone 10 years later the 3G networks – up to 14 Mbps download, took off with iPhone Data traffic is exploding, up 200% in 2009 vs. 2008. Will continue for next five years 10 years later - This year – is the rise of 4G – up to 100 Mbps Broadband Internet in your pocket – fundamental change in behavior
Interesting what we can learn from our children I have 4 Jessie Homework assignment to list out old and new items With exception of horse drawn carriages, I grew up with every item on the old side PSP = PlayStation Portable I really like the telephone and cell phone and later the old cell phone and iPhone Time and technology march on without regard for anyone You need to adapt or be marginalized
50% log on to Facebook in any given day Average user has 130 friends on the site Spends more than 55 minutes per day on Facebook 100 million active users currently accessing Facebook through their mobile devices Mobile Facebook users are twice more active on Facebook than non-mobile users 35 million users update their status each day 60 million status updates posted each day 1.5 million local businesses have active Pages on Facebook 20 million people become fans of Pages each day Pages have created more than 5.3 billion fans
JH =90 friends, HH =553 JH = 65 photos, HH = 2000 JH = 1 group, HH = 36 groups College in 18 months, check Facebook status
Seeing the impact US photo volume over last 20 years – film + digital Peaked in 2000 – remember that is when we crossed 50% on the Web Digital print gave net growth, but just for a couple years People became more selective with printing Sharing was easy with email Digital printing took off, especially with on-line and when retailers got in Digital printing peaked in 2008 Excludes photo books & merchandise – major growth market – novel, quality, 20%+ growth May grow for another 3 to 5 years Prints business is in trouble. Likely to decline, may plateau – likely go away when everyone has smartphone or iPads
All have watched steady decline of newspapers Evening daily peaked back in mid 70s Evening news, two-income households, FM radio Sunday and morning daily grew I delivered for 3 years – much bigger papers, broader, more pages, more inserts Tremendous pressure with advance of cable TV, Internet, and mobile News publishers moving to pay model. May have poisoned the well, but won’t be free forever Are we better off?
USPS suffering in primary areas of 1 st class and standard (direct) mail 1st class peaked in 2001 – proliferation of email, EBPP grew, businesses reduced Rate of decline has accelerated with this recession Down 6.4% in Q1 FY 2010 vs. 2009 Direct mail held up through 2007 Effective in driving leads. Shift to drive people to web pages vs. to telephone or mail Huge cutback in spending with recent recession Standard down 10.9% in PQ1 2010 In fact, US Post Master John Potter stated last week that the USPS “ current business model is not viable“ $7 billion in the fiscal year that ends in September and could lose at least $238 billion in the next decade if Congress fails to act. May come back as economy improves Not sure if ever will reach the 2007 peak – need to increase by nearly 25%, not likely
Department of Commerce – excl. packaging, photo, in-plants Value of shipments – revenue from production of goods and services in current dollars (not inflation adjusted) Grey = recessions Printing industry – including offset, gravure, flexo, screen, digital and other formats growing steadily Peaked in 2000 at $100B just before the 2001 recession – a mild recession of 8 months Offset also peaked at $53B Continued to decline for two years Grew with rapid growth of economy and job market Never quite caught up with its peak in 2000 Started to decline in late 2007 Significant declined in 2008 and 2009 – down around 20% Down 6.1% in first two months of 2010 vs. 2009 We do not believe it will ever match or exceed the peak of 2000
Other conventional printing technologies have all peaked 10 years ago or more Prepress services back in early 1990s – DTP, migration in-house, imagesetters, platesetters Forms steady decline since 1997 – laser printers, email, Internet, in free fall Gravure – faster, high quality web presses in 1990s, decline of magazines and catalogs in 2000s Book printing – changing reader habits, shift to POD, shorter runs, eReaders will severely impact Around 3.3 million units Amazon Kindles shipped 450,000 iPads, downloaded 650,000 books in first week Trade binding – grown steadily, difficult to automate, peaked but may come back, likely to decline with automation, constrained
Quick printing – essentially short run, fast turnaround offset – has also peaked in 1999 Many QPs have diversified into other means of production and services Screen printing has grown through 2006 – pressured by digital, sustainability, signage networks? Declined each of the last 3 years May come back as economy grows, but not guaranteed Flexo and digital grew through 2008 Both dropped in 2009 – economy Flexo likely to grow again – labels, packaging will rebound; technology advances Digital also likely to grow further – technology advances + more in tune with customer requirements Fast turnaround, JIT, versioning, variable data, sustainability Should be a wake up call – growth of print is not assured. Not just moving from one print technology to another.
This chart illustrates an important trend in the printing industry It is based on a survey InfoTrends did with label converters about their run lengths You can see that digital label printing is mostly short run and conventional printing is mostly longer runs However, notices the significant overlap Notice how a portion of digital run lengths extend far into conventional runs – up to 100K labels or more These are often jobs that need variable data or need to be printed JIT – traditional economics don’t apply We see the digital trend moving towards longer runs with advances in technology - Faster speeds, better workflow, more substrates, in-line finishing, lower costs We also c onventional moving down based on changes in customer needs – JIT, versioning, personalization, tracking This trend is being repeated in virtually all applications and forms of print be it offset, screen, or flexo printing
Last data slide Shows US UFS – not all printing & writing, but brings in the office and some production Converted tonnage to sheets by assuming 200,000 per ton Divided by number of households over last 25 years Steady increase in sheets per household until 1999 Computers, digital printers (create more paper)+ paper-based processes 40% increase Rapid decline over last 10 years by 44% Less today than in 1983 Less mail, direct mail, home and office printing, collateral, maps, etc. See how it correlates with advance in Internet penetration Don’t expect it to come back with recovering economy 2000 – start of 21 st century was truly a new era for print
Problem is many people suffer from Marketing Myopia Don’t see the big picture, and if they do they … Don’t want to acknowledge it, and if they do they … Don’t know what to do about it
Term developed in 1960s by Ted Levitt Marketing executive turned economist & professor for Harvard University
Key attributes Focus on products, not customer needs Assume growth from growing/more affluent population – like China or developing markets – it’s a mirage Too focused on mass production and cost reduction Don’t see substitutes – even as they siphon away demand Much of the printing industry suffers from Marketing Myopia We need to find a path forward
Need to ask one key question Example is railroads of early 20 th century Primary means for moving cargo around countries Brutal pricing wars Monopolies of lines Focused only on traditional values – faster, lower costs per unit hauled Customer needs = getting products from A to B = which often required intermodal distribution New forms of transportation emerged – steamships, trucking, airplanes Rapid consolidation of rail Missed opportunity to leverage into bigger need, more deeply serve customers
Are you in the printing business or integrated graphic communications? Have solutions to help companies drive revenue with a variety of graphically rich information Help them design programs Generate and manage content Deliver to multiple platforms including web, mobile Resources to gather, analyze data Connect content assets with data assets to deliver effective messages at right time to right person through most effective channel Physical Targeting Information Analytical
Many companies have made the transition We can learn from them and find path forward Apply to our customers and markets “ leader in automated, mass-customized manufacturing and fulfillment for the consumer print-on-demand market”
Core competencies are changing and expanding Traditional don’t have as much value. Not sufficient. Have been commoditized by technology Need to build up skills and tools for 21 st century Centered around information and data Ability to gather, analyze, apply Link with content Deliver through optimum platforms Provide feedback, insights Still are foundation skills – Quality, service, price, salesmanship New foundation skill is Innovation History of innovation – printing equipment, POD, W2P, personalization Need to strengthen your Innovation Skills
December 2009 HBR – what makes innovators different? 6-year study by Brigham Young University and Harvard Business School Studied 25 innovative entrepreneurs, surveyed 3,000 executives and 500 individuals who started innovative companies or invented new products Top execs – responsible for facilitating innovation vs. coming up with innovations 85% of Execs at the most innovative companies don’t delegate innovation 5 discovery skills – spend 50% more time on these areas than CEOs with no innovation Associating = connect unrelated questions, problems, or ideas from different fields (Pierre Omidyar eBay) Questioning = Why, why not, what if? Imagine opposites/devil’s advocate; Embrace constraints (can’t sell to current customers) Observing = Common phenomena & small behavioral details in potential customers, suppliers, competitors (Scott Cook, Intuit) Experimenting = Interactive experiences & provoke unorthodox responses to generate insights, work overseas (Bezos, Amazon) Networking = Diverse individuals, different industries, countries, perspectives – TED Practice, set aside time, attend events outside your industry – Questioning is most important You need to embrace and develop innovation skills – it will help you succeed in the new era
Who comes to your mind when you think of innovative CEOs? I think about Steve Jobs Apple, GUI, NeXT, Pixar, iPod, iPhone Creativity is just connecting things. When you ask a creative person how they did something, they may feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after awhile. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or have thought more about their experiences than other people have. Unfortunately, that's too rare a commodity. A lot of people in our industry haven't had very diverse experiences. They don't have enough dots to connect, and they end up with very linear solutions, without a broad perspective on the problem. The broader one's understanding of the human experience, the better designs we will have.
Impact of innovation and innovators % change in stock over last 10 years Sony (used to be very innovative, but focused too much on product enhancements) vs. Apple with industry-changing product design, interface, market models Over 8 years since intro of iPod Picked up with iTunes 4.1 for Windows Late 2004 = iPod Photo – more than music Late 2005 = Nano – solid state, lower price Early 2007 = iPhone – amazing interface, Internet, iTunes, phone and, oh yeah, 3 rd party apps Mid 2008 = iPhone 3G – 3G network, camera, video, updated software Early 2010 = iTablet – Projections are to ship around 3 million Two drops – 2008 market meltdown and Steve Jobs rumors Sony is a good company, just not an innovative company like before. Different skills and approaches
What does it all mean to me? What should I do? A few thoughts on your strategy
Integrated graphic communications is a growth opportunity Major threat if you don’t understand economics, applications, customers Get close to customers – what are they trying to accomplish, where are the problems, inefficiencies? Examine competition, look outside direct competitors - ideas Embrace digital technology in all facets of your business. Many value-added service opportunities – begin offering additional services design, DAM, web site, integration, supply chain Look for partnering opportunities – technical, content, distribution Need to re-think your business, your workflow Don’t overlook sales & marketing – major issue for many printers and converters Who you hire, how you compensate, training, positioning of firm, etc. You must innovate, take risks Work processes Business model Customer interaction Prepare for interactive world – iPhones, QR codes, web to print, augmented reality – its all coming You have an incredible advantage. Get out there and be an innovator.
Integrated graphic communications is a growth opportunity Major threat if you don’t understand economics, applications, customers Get close to customers – what are they trying to accomplish, where are the problems, inefficiencies? Examine competition, look outside direct competitors - ideas Embrace digital technology in all facets of your business. Many value-added service opportunities – begin offering additional services design, DAM, web site, integration, supply chain Look for partnering opportunities – technical, content, distribution Need to re-think your business, your workflow Don’t overlook sales & marketing – major issue for many printers and converters Who you hire, how you compensate, training, positioning of firm, etc. You must innovate, take risks Work processes Business model Customer interaction Prepare for interactive world – iPhones, QR codes, web to print, augmented reality – its all coming You have an incredible advantage. Get out there and be an innovator.