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Surfing the Chaotic Ocean
Three Pillars to Crossing The Bridge
Increase Your
Literacy
Understand Work
and the Economy
Create a Personal
Brand
Three Pillars to Crossing The Bridge
Increase Your
Literacy
http://internetworldstats.com/stats.htm
Global Internet Rates
Global Population Projections
Information Exchange Rate
Knowledge Production Rate
Global Trends via 2 Triangles
"Every two days we
create as much
information as we did
from the dawn of
civilization up until
2003 which amounts to
an estimated five
exabytes of data.“
former Google CEO Eric
Schmidt
Amount of Information
People in the U.S. are consuming information 11.8 hours every day, and they
are doing it in many different ways:
11.8 Hours Every Day
250 million photos uploaded onto Facebook every day.
Photo Literacy
48 hours of video uploaded every minute to YouTube.
Video Literacy
Over 8,000 coding languages; new ones on the way.
Coding Literacy
Expected to grow from $67 billion in 2012 to $82 billion
in 2017 with game playing in 70% of all households.
Gaming Literacy
Between Apple and Android, over 1.5 million apps in
existence and this number is climbing rapidly.
App Literacy
The “Internet of Things” is growing exponentially, and Cisco estimates the number
of devices connected to the Internet by 2020 hit 50 billion.
Device Literacy
Search Literacy
Facebook has 1 out of 5 pageviews on the web.
Social Media Literacy
Hyper-connected
"Thanks to cloud computing, robotics, 3G wireless connectivity, Skype,
Facebook, Google, LinkedIn, Twitter, the iPad, and cheap Internet-enabled
smartphones, the world has gone from connected to hyper-connected. This is
the single most important trend in the world today and why to get into the
middle class now, you have to study harder, work smarter and adapt quicker
than ever before.“ Thomas Friedman (August 13, 2011 New York Times)
The Democratization of Content
The Lexus and the Olive Branch, Thomas Friedman recalls an interview
where a TV executive sums up the "democratization of technology by
saying the printing made people readers, photocopying made people
publishers, television made people viewers, and digitization has now
made people broadcasters." The democratization of technology refers
to the affordability and ease by which almost anyone with an Internet
connection can now record music, publish a book or make a video.
According to a May 2011 report traditional U.S. print title output
in 2010 increased 5% despite the growing interest in e-books.
Output of new titles/editions increased from 302,410 in 2009 to a
projected 316,480 in 2010. The non-traditional sector increased
169% from 1,033,065 in 2009 to an amazing 2,776,260 in 2010.
The Rise of Self-Publishing
Three Pillars to Crossing The Bridge
Understand Work
and the Economy
As Thomas Friedman
wrote in a January 25,
2012 New York Times
editorial: "Being average
just won't earn you what
it used to. Everyone
needs to find their
unique value
contribution that makes
them stand out in
whatever is their field of
employment. Average is
over."
Being Average Is Over
This new world war for good jobs will
trump everything else. That's because
the lack of good jobs will become the
root cause of almost all world
problems that America and other
countries will attempt to deal with
through humanitarian aid, military
force, and politics.
Jim Croft, The Coming Jobs War
Non-employer
firms,
21,351,320,
78%
Category Firms Percent of all
Percent of
employer firms
Firms with 1 to 4 employees 3,617,764 13.3% 61.0%
Firms with 5 to 9 employees 1,044,065 3.827% 17.6%
Firms with 10 to 19 employees 633,141 2.321% 10.7%
Firms with 20 to 99 employees 526,307 1.929% 8.9%
Firms with 100 to 499 employees 90,386 0.331% 1.5%
Firms with 500 employees or more 18,469 0.068% 0.31%
Firms with 500 to 749 employees 6,060 0.022% 0.10%
Firms with 750 to 999 employees 3,038 0.011% 0.05%
Firms with 1,000 to 1,499 employees 3,044 0.011% 0.05%
Firms with 1,500 to 1,999 employees 1,533 0.006% 0.03%
Firms with 2,000 to 2,499 employees 904 0.003% 0.02%
Firms with 2,500 to 4,999 employees 1,934 0.007% 0.03%
Firms with 5,000 employees or more 1,956 0.007% 0.03%
Firms with 5,000 to 9,999 employees 975 0.004% 0.02%
Firms with 10,000 employees or more 981 0.004% 0.02%
Stagnant Incomes
Tuition v. Income Gap Grows
Year Inflation
2012 2.10%
2011 3.20%
2010 1.60%
2009 -0.40%
2008 3.80%
2007 2.80%
2006 3.20%
2005 3.40%
2004 2.70%
2003 2.30%
2002 1.60%
2001 2.80%
2000 3.40%
Total 32.50%
U.S. Per Capita Income Trend
U.S. Personal/Household Income
Pensions Offered Less
Grad Students & Food Stamps
Free Agents Increasing
Three Pillars to Crossing The Bridge
Create a Personal
Brand
Differentiate Yourself
You Are NOT Special
Big Picture Thinking /Perspective
Get Uncomfortable
Your View of Success
Creating Your Brand
• Identify Your One Word
• Create Your Value Proposition
• Write Your Personal Statement
• List Your Success Factors
• Design Your Business Card
• Publish Your Web Site
Sarah Siepler - Catalyst
http://sarahsiepler.wix.com/catalyst

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Branding

  • 2. Three Pillars to Crossing The Bridge Increase Your Literacy Understand Work and the Economy Create a Personal Brand
  • 3. Three Pillars to Crossing The Bridge Increase Your Literacy
  • 4.
  • 7. Information Exchange Rate Knowledge Production Rate Global Trends via 2 Triangles
  • 8. "Every two days we create as much information as we did from the dawn of civilization up until 2003 which amounts to an estimated five exabytes of data.“ former Google CEO Eric Schmidt Amount of Information
  • 9. People in the U.S. are consuming information 11.8 hours every day, and they are doing it in many different ways: 11.8 Hours Every Day
  • 10. 250 million photos uploaded onto Facebook every day. Photo Literacy
  • 11. 48 hours of video uploaded every minute to YouTube. Video Literacy
  • 12. Over 8,000 coding languages; new ones on the way. Coding Literacy
  • 13. Expected to grow from $67 billion in 2012 to $82 billion in 2017 with game playing in 70% of all households. Gaming Literacy
  • 14. Between Apple and Android, over 1.5 million apps in existence and this number is climbing rapidly. App Literacy
  • 15. The “Internet of Things” is growing exponentially, and Cisco estimates the number of devices connected to the Internet by 2020 hit 50 billion. Device Literacy
  • 17. Facebook has 1 out of 5 pageviews on the web. Social Media Literacy
  • 18. Hyper-connected "Thanks to cloud computing, robotics, 3G wireless connectivity, Skype, Facebook, Google, LinkedIn, Twitter, the iPad, and cheap Internet-enabled smartphones, the world has gone from connected to hyper-connected. This is the single most important trend in the world today and why to get into the middle class now, you have to study harder, work smarter and adapt quicker than ever before.“ Thomas Friedman (August 13, 2011 New York Times)
  • 19. The Democratization of Content The Lexus and the Olive Branch, Thomas Friedman recalls an interview where a TV executive sums up the "democratization of technology by saying the printing made people readers, photocopying made people publishers, television made people viewers, and digitization has now made people broadcasters." The democratization of technology refers to the affordability and ease by which almost anyone with an Internet connection can now record music, publish a book or make a video.
  • 20. According to a May 2011 report traditional U.S. print title output in 2010 increased 5% despite the growing interest in e-books. Output of new titles/editions increased from 302,410 in 2009 to a projected 316,480 in 2010. The non-traditional sector increased 169% from 1,033,065 in 2009 to an amazing 2,776,260 in 2010. The Rise of Self-Publishing
  • 21. Three Pillars to Crossing The Bridge Understand Work and the Economy
  • 22. As Thomas Friedman wrote in a January 25, 2012 New York Times editorial: "Being average just won't earn you what it used to. Everyone needs to find their unique value contribution that makes them stand out in whatever is their field of employment. Average is over." Being Average Is Over
  • 23.
  • 24.
  • 25. This new world war for good jobs will trump everything else. That's because the lack of good jobs will become the root cause of almost all world problems that America and other countries will attempt to deal with through humanitarian aid, military force, and politics. Jim Croft, The Coming Jobs War
  • 27. Category Firms Percent of all Percent of employer firms Firms with 1 to 4 employees 3,617,764 13.3% 61.0% Firms with 5 to 9 employees 1,044,065 3.827% 17.6% Firms with 10 to 19 employees 633,141 2.321% 10.7% Firms with 20 to 99 employees 526,307 1.929% 8.9% Firms with 100 to 499 employees 90,386 0.331% 1.5% Firms with 500 employees or more 18,469 0.068% 0.31% Firms with 500 to 749 employees 6,060 0.022% 0.10% Firms with 750 to 999 employees 3,038 0.011% 0.05% Firms with 1,000 to 1,499 employees 3,044 0.011% 0.05% Firms with 1,500 to 1,999 employees 1,533 0.006% 0.03% Firms with 2,000 to 2,499 employees 904 0.003% 0.02% Firms with 2,500 to 4,999 employees 1,934 0.007% 0.03% Firms with 5,000 employees or more 1,956 0.007% 0.03% Firms with 5,000 to 9,999 employees 975 0.004% 0.02% Firms with 10,000 employees or more 981 0.004% 0.02%
  • 29. Tuition v. Income Gap Grows
  • 30. Year Inflation 2012 2.10% 2011 3.20% 2010 1.60% 2009 -0.40% 2008 3.80% 2007 2.80% 2006 3.20% 2005 3.40% 2004 2.70% 2003 2.30% 2002 1.60% 2001 2.80% 2000 3.40% Total 32.50% U.S. Per Capita Income Trend
  • 33. Grad Students & Food Stamps
  • 35.
  • 36.
  • 37. Three Pillars to Crossing The Bridge Create a Personal Brand
  • 39. You Are NOT Special
  • 40. Big Picture Thinking /Perspective
  • 42. Your View of Success
  • 43. Creating Your Brand • Identify Your One Word • Create Your Value Proposition • Write Your Personal Statement • List Your Success Factors • Design Your Business Card • Publish Your Web Site
  • 44. Sarah Siepler - Catalyst http://sarahsiepler.wix.com/catalyst