This document provides an overview of Ubisoft's marketing planning and international operations from 1986 to present. It discusses Ubisoft's origins creating its first game in 1986 called Zombie. It outlines Ubisoft's expansion creating Rayman in 1995 and becoming a multinational company by 2002. The document also analyzes the video game industry trends, Ubisoft's challenges coordinating global development and marketing, and provides a SWOT analysis and solutions for Ubisoft moving forward.