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Anyone in marketing will tell you: content is King. In today’s tech- savvy world, more companies are utilizing content marketing within their larger advertising strategies. However, for many companies that have no experience with content marketing, it remains a mysterious lead generating strategy. So what exactly is content marketing doing, and how effective are the content marketing strategies? This info graphic provides you with a look at current content marketing trends effecting the modern marketing community.
One of the most important things to note is that a vast majority of large companies surveyed are now producing their own content in house! This means more regular posting of content and more leads. In fact, 29% of companies are now producing multiple content pieces every week and 54% are producing a content piece every other week.
What is next in content marketing? Well half of marketers are now aligning and editing their content to suit their targeted buyer’s journey. However, some companies are still having challenges providing content regularly with only 51% of companies providing content regularly. These companies are facing obstacles in getting engagement from their target audiences, not creating effective content and finding the time to create content. Here at Clicktecs, we work with you to understand your brand, company, products or services and provide content marketing service which will define successful content marketing strategies online for your business. We have professional content writers who are qualified and have experience in great content for your website and marketing it among your target customers.