The marriot

1,370 views
1,285 views

Published on

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,370
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
34
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The marriot

  1. 1. Background • 3900 Hotels • Begins in 1927 • Signature/Iconic Luxury/Lifestyle/Modern/Extended stay/Timeshare/Marriot Golf
  2. 2. Goal • We want to create brand awareness and increase loyal Marriott customers • Marriot Reward/Benefits • Gather Market Share and Data
  3. 3. Target Audience • Different Hotels • Different ages for different Marriot Hotel • Each hotel targets the needs to each customer • Business Travelers vs. Leisure travelers • Singles, Couples, Families
  4. 4. Digital Marketing Strategy
  5. 5. Media Outlets • Social Media • Internet • Mobile Marketing
  6. 6. Mobile Marketing Strategy
  7. 7. Budget • $2,500 per day • Google Adwords • Twitter • Facebook
  8. 8. Measuring Performance Indication • Number of monthly reservations • Marriot reward points • New Face book likes, twitter, and pinterest usage

×