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Wyndham Hotel Group - Miguel Guedes de Sousa


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Wyndham Hotel Group - Miguel Guedes de Sousa

  2. 2. OVER 7,100 HOTELS THE LARGEST HOTEL COMPANY IN THE WORLD * *Based on number of hotels.
  6. 6. Wyndham Hotels and Resorts 18 TRYP TABLE OF CONTENTS 20 Wingate by Wyndham 22 Hawthorn Suites by Wyndham 24 Microtel Inn and Suites by Wyndham 26 Dream 28 Planet Hollywood 30 Ramada 32 Night 34 Baymont 36 Days Inn 38 Super 8 40 Howard Johnson 42 Travelodge 44 Knights Inn 46 WELCOME TO WYNDHAM HOTEL GROUP It is my great pleasure and privilege to introduce Wyndham Hotel Group, the world’s largest and most diverse hotel company with over 7,100 hotels in more than 66 countries around the globe. take a closer look at Wyndham Hotel Group and all we have to offer. I look forward to the day when we can count you among the many valued members of the Wyndham family. From the upper-upscale offerings of our namesake Wyndham Hotels and Resorts brand, to the distinctly comfortable and iconic Days Inn, Super 8 and Howard Johnson brands, our hotels are some of the most well known in the industry and span almost every segment. Yours truly, In addition, we take great pride in our commitment to providing unparalleled service and support to our owners. Very simply, we know our success is dependent upon your success, which is why we offer comprehensive training, insightful marketing assistance, dedicated operational support and powerful revenue management tools. Our entire system is geared toward helping your business thrive. These are exciting times for our company and our brands. As you search for the business opportunity that’s best for you, I invite you to Eric A. Danziger
  7. 7. Pre-Opening Support THE LEADING GLOBAL HOTEL COMPANY From the time you become part of the Wyndham Hotel Group family through the opening of your hotel, you will be assigned a Wyndham Hotel Group professional who will be your main point of contact to address any and all needs that you may have. Whether you join us as a conversion with an existing hotel or are a new construction development project, our professionals have the experience and expertise necessary to facilitate an efficient property opening process. Conversion openings are assigned a Property Openings Manager who will support you in your pre-opening needs, including reviewing brand standards and quality requirements, insurance, brand identification and Property Management System (“PMS”) requirements. New construction development projects start working with the Development, Planning and Construction Services team which review your site plans and offer assistance throughout the ground break phase. Once you break ground, you will be further assisted by a Property Openings Manager as well. Operational Support Once your hotel is open for sale on our reservation system, Wyndham Hotel Group offers a multilevel operations support team to help maximize your performance. The Operations Support Desk (“OSD”) is just a toll-free phone call away and will be your primary point of contact for any operational questions or concerns. Our fieldbased Directors of Operations & Support (“DOS”)1 will conduct on-site business meetings over the course of the year to help you make the most of the tools, systems and resources offered by both your brand and Wyndham Hotel Group. They will also provide objective recommendations to improve the overall guest experience and optimize local sales and marketing efforts. The third dimension of our franchise support system is your brand leadership team. Based in our corporate offices, brand leadership is available to discuss more complex issues associated with the operation of your property. Operational Support services1 include: • Special assistance for new hotels to accelerate availability on all distribution channels • Orientation support for owners and general managers new to Wyndham Hotel Group • edicated support services to provide D answers, information and solutions • n-site1 consultation to address revenue O opportunities and guest retention Revenue Management This department is focused on helping properties deliver the right rate at the right time, and provides flexible services that can be tailored to property size, market, and management approach. All hotels are given access to key industry reporting such as Smith Travel Research’s Weekly and Monthly STAR Reports and Travelclick’s Price Position reports and provided with our Central Rate and Inventory Support Program, a basic level of assistance that ensures that rate offers are available for sale across all channels in an optimal fashion. For an additional fee, properties can also chose a full service centralized Revenue Management for-hire service that includes: • Strategic demand planning • Competitive rate positioning • GDS market share analysis • Inventory management across all channels • Robust reporting • Global Sales analysis • Third-party relationship management Strategic Development Sourcing Building a strong competitive brand and profitable business takes resources. As part of the Wyndham Worldwide family you immediately gain access to valuable, exclusive services from our highly experienced Strategic Development Sourcing teams. Development Planning Construction Developing a new hotel or renovating an existing one? Development Planning and Construction offers brand expertise and a full array of Technical Services to support your design and construction needs. Strategic Sourcing Looking for ways to increase profits and lower your Total Cost of Ownership (TCO)? Strategic Sourcing leverages the combined purchasing power of Wyndham Worldwide to deliver the lowest prices on higher quality products and services to enhance your guest experience. FFE Procurement And Installation Upgrading or renovating to meet a new brand standard? Our Designated Service Provider (DSP) program offers full-service Furniture, Fixture and Equipment (FFE) sourcing, procurement and installation services. For more information about Strategic Development and Sourcing, visit us online at Wyndham Rewards® Wyndham Rewards®, the company’s point-based guest loyalty program, is the largest in the lodging industry based on the number of participating hotels. The Wyndham Rewards program increases guest frequency and retention by enabling travelers to earn and/or redeem at more than 6,500 hotels located around the globe including the U.S., Canada, Mexico, Europe, Asia Pacific and Latin America. Members accumulate points either by staying at a participating hotel or by purchasing everyday services and products using a co-branded Wyndham Rewards credit card. Since its introduction in 2004, Wyndham Rewards has acquired nearly 7 million active members who stay more often and drive more revenue to Wyndham Hotel Group properties than non-member guests. These members tend to remain customers over a longer period of time and are less likely to use third-party channels when booking.
  8. 8. DELIVERING SIGNIFICANT VALUE Marketing Distribution Services Online and offline, Wyndham Hotel Group’s team of marketing experts optimize brand exposure and maximize distribution through a multifaceted approach. In addition to the support of subject matter experts in eCommerce and Distribution that work across Wyndham Hotel Group, each brand also has a dedicated marketing team focused on generating consumer awareness of and preference for each of our 15 brands through unique and integrated marketing plans. Marketing strategies and tactics vary depending on the needs of the specific brand and local market, but all are designed to help drive more business through the most profitable channels. Integrated marketing initiatives may include: • ational television, radio, print and online N campaigns2 • xposure on top search engines, online travel E sites and other online ad networks1 • Regional co-op marketing programs1 • Public relations • Key sponsorships for target demographics1 • Targeted promotions to drive trial • Direct marketing including email campaigns1 • Social Media strategies • ravel trade efforts including GDS advertising T and Travel Agent programs1 A key focus is the continual investment in and optimization of the company’s eCommerce capabilities to drive business to its proprietary online channels which provide owners a lower cost of distribution. 2 Available only for select brands M arketing campaigns differ among brands. Some brand marketing campaigns may not utilize television, radio, print and/or online forms of advertising. Available online 24 hours a day, 7 days a week, MyPortal is your single point of access for information and communications for operating your property. Key features include: • ewly redesigned websites make searching, N shopping and booking easier than ever • Tools • nline Billing system including an archive O of past statements and billing detail • ustomer care management system along C with email alerts • ndustry leading “Express Book” functionality I enables consumers to make same day or next day reservations on their mobile device without a credit card. • ynReview system to manage social W media feedback of your property • ynSource system to purchase materials W from our approved suppliers • n-house online marketing function ensures I hospitality expertise and laser focus on our core business • oHO Learning System for registering S and launching training courses • ravel Agent Commission Processing T which is a centralized payment on travel agent commissions • obile optimized sites and apps take advantage M of the ever-increasing number of consumers purchasing Smartphones and using mobile devices for web searches. Offline, call center professionals are available 24/7 and effective call transfer programs for reservations support create an efficient process for both guest and owner. To maximize third party online channels, owners are provided with connectivity to key online travel agents, aggregators and third party referral sites, and direct connections to select online partners. Long-standing relationships with Travel Agents and Travel Management Companies facilitate: • DS management and advertising opportunities G • entralized commission processing services C 1 MyPortal-Wyndham Hotel Group Intranet Global Sales Team Training This team’s sole focus is on building the relationships that deliver the business, all around the world. Acting as an extension of your sales team, our Global Sales Department consists of hospitality professionals located across the globe that provide revenue-building support in key segments: Wyndham Hotel Group’s School of Hospitality Operations (SoHO) is a leading hospitality educator, focused on helping Wyndham Hotel Group’s family of franchised and managed hotels create exceptional experiences for their guests and employees. From General Manager Certification programs to our live webinars and self-paced online course and videos, our goal is to help you attain relevant skills and knowledge and lead the way towards new possibilities and exceptional results. • roup – meetings, incentive trips, conferences G and exhibition (MICE), from corporations, associations and social organizations • pecialty Market – transportation, sports, S government, member benefits, and tour travel • ravel – travel management companies (TMC), T consortia, tour and wholesale • orporate Transient – business travel C relocations Classes are led by experienced, knowledgeable trainers who are committed to creating a learning environment that provides opportunities to help broaden your skills and professional knowledge, whether you are new to the industry or a veteran. • Reports • mith Travel STAR Reports S • yndham Rewards guest stay activity W • onthly Management reports M • Communications • ction Required Alerts – high-priority, A timesensitive,revenueimpactingnotifications • emos e-newsletters from the brand team M • n the Spotlight – upcoming events, new I programs and meetings
  9. 9. BE WITH US AND STAY WITH US With over 7,100 hotels and more than 608,000 rooms on six continents, Wyndham Hotel Group welcomes millions of guests every year. Our diverse array of hotel brands are positioned in virtually every market segment, all backed by the strength and resources of Wyndham Hotel Group. Wyndham Worldwide Wyndham Hotel Group is part of Wyndham Worldwide – one of the world’s largest hospitality companies. Every year, Wyndham Worldwide welcomes over 240 million owners, members and customers to its iconic brands, resorts and vacation destinations. Wyndham Worldwide was ranked by FORTUNE magazine as the most admired company in the hospitality industry in 2012 as well as the greenest hotel and restaurant company in the U.S. by Newsweek magazine in 2011.
  10. 10. WYNDHAM HOTELS AND RESORTS Wyndham Hotels and Resorts® is an upscale, full-service brand with properties located in key business and vacation destinations around the world. Wyndham properties feature restaurants, flexible meeting space, business and fitness centers. Resorts offer golf, beautiful beaches, spas and more. Wyndham Grand® Collection is the crown jewel of the Wyndham family. Situated in spectacular resort and urban destinations, each Wyndham Grand offers a unique experience, sophisticated design, distinct dining options and elegant spaces for both social and business events. Wyndham Garden® hotels are located in convenient business, airport and suburban locations and offer casual dining options and flexible meeting space that can accommodate a wide range of functions. • Founded in 1981 • Wyndham Hotels and Resorts® • Wyndham Grand® Collection • Wyndham Hotels • Wyndham Resorts • Wyndham Garden® • ver 101 properties with over 25,000 O rooms1 20 • Properties on 4 continents in 14 countries 1 as of June 30, 2012
  11. 11. TRYP BY WYNDHAM TRYP by WyndhamTM is a select-service, midpriced hotel brand located in key urban markets throughout North America, Europe, Central America and South America, including Madrid, Barcelona, Paris, Lisbon, Frankfurt, New York, Buenos Aires, Sao Paulo and Montevideo. Hotels cater to both business and leisure travelers with accommodations suited for different travel needs and preferences: the Premium Room, designed for business travelers; the Fitness Room, equipped with exercise machines and a complimentary Fitness Kit; and the Family Room, complete with bunk beds for kids and a larger bed for parents. • cquired by Wyndham Hotel Group A in 2010 • he brand benefits from a strategic T alliance between Wyndham Hotel Group and Meliá International Hotels to develop the brand globally and market hotels cooperatively through their central reservation systems and loyalty programs • pecialty rooms: Fitness Rooms, S Family Rooms • 89 properties and 12,800 rooms 22 1 as of June 30, 2012
  12. 12. WINGATE BY WYNDHAM Wingate by Wyndham® is a prototypical design hotel chain in the upper end of the midscale without food and beverage segment with over 160 properties in North America. Each hotel offers amenities and services that make life on the road more productive, all for one simple rate. Guests enjoy oversized rooms appointed with all the comforts and conveniences of home and office. Each room has a flat screen TV, high-speed internet access, in-room microwave, refrigerator, and more. The brand also offers complimentary hot breakfast, a 24-hour business center with free printing, copying and faxing and free access to the gym. • Founded in 1995 • n 2007, Wingate became affiliated with I Wyndham Hotels and Resorts • ingate prototype includes: site plan, W complete engineered drawings, full project specs and product cut sheets, option of using wood frame structural system • robust pre-opening sales and support A team for new hotels • ver 160 properties and 14,700 rooms in O the United States, Canada and Mexico1 24 1 as of June 30, 2012
  13. 13. HAWTHORN SUITES BY WYNDHAM Hawthorn Suites® by Wyndham is an extended stay brand that provides an ideal atmosphere for travelers, whether they’re embarking on a temporary assignment, relocating to a new area, or vacationing. Guests enjoy spacious suites with kitchens, free internet, complimentary breakfast and social hours and the convenience of services such as on-premise stores and laundry facilities for the feeling of home while away on longer stays. With nearly 80 locations and growing, Hawthorn Suites are located throughout North America and have presence in Europe, the Middle East and Asia. Hawthorn Suites are in diverse locales, including major cities, tourism centers and smaller towns. • Founded in 1986 • ffiliated with Wyndham Hotels and A Resorts in 2009 • early 80 properties and 7,300 rooms1 N 26 1 as of June 30, 2012
  14. 14. MICROTEL INN SUITES BY WYNDHAM Microtel Inn Suites by Wyndham® is an awardwinning chain of more than 300 hotels throughout the United States, Canada, Mexico and the Philippines. Microtel is also the only prototypical, all newconstruction brand in the economy segment. For the guest, this means a consistent experience featuring award-winning contemporary guest room and public area designs. For developers, Microtel provides hotel operators low cost of construction combined with support and guidance from ground break to grand opening as well as low cost of ongoing operations. Positioned in the upper-end of the economy segment, all properties offer complimentary continental breakfast, free wired and wireless internet access and free local and long distance calls. • he only prototypical all new-construction T brand in the economy segment • cquired by Wyndham Hotel Group A in 2008 • ffiliated with Wyndham Hotels and A Resorts in 2012 • ver 300 and nearly 22,000 rooms O worldwide1 28 1 as of June 30, 2012
  15. 15. DREAM HOTELS Dream Hotels® offer a progressive and unexpected list of services and amenities with a sense of humor and whimsy. Design is at the forefront of these concept lifestyle hotels, yet comfort and convenience is never compromised. All Dream hotels reside in prime, city center or true destinaton resort locatons, ensuring that lines are always blurred between business and pleasure. Dream Hotels are led by award-winning and locally popular restaurant and lounge offerings. Expect inventive, engaging and intelligent design in both guest room and public spaces coupled with unexpected and anticipatory service offerings. • merging brand offering fashion forward E design, accommodation and destination dining • ocations in US, India, Asia L • ffiliated with Wyndham in 2010 A • 5 properties and 990 rooms1 30 1 as of June 30, 2012
  16. 16. PLANET HOLLYWOOD Planet Hollywood® is revolutionizing the upscale hotel market with a stunning collection of rooms, each with its own one-of-a kind touch of Hollywood memorabilia and richly appointed amenities. Exemplary service and surroundings will delight business and leisure travelers alike, providing them with the highest level of Red Carpet service around every corner. Guests will always feel like a star while they are staying in the house that fame built and will enjoy culinary creations that will ensure their return. • ame is the brand’s mantra and the F singular mission is to deliver the Planet Hollywood Red Carpet ExperienceTM • elebrity fueled Public Relations and C Brand Marketing Machine • merging global and exciting brand E • ffiliated with Wyndham in 2010 A • One property and 2,587 rooms1 32 1 as of June 30, 2012 Designed by Jonathan Adler
  17. 17. RAMADA Ramada® is a global midscale with food and beverage hotel chain in more than 47 countries worldwide. All Ramada hotels feature free wireless high-speed internet access, meeting rooms, business services, fitness facilities and upgraded bath amenities. Most offer on-site restaurants. • Founded in 1954 • North America Ramada Plaza Hotel® Ramada® • Internationally Ramada Plaza Hotel Ramada Resort Ramada Ramada Encore 34 • 40 properties with over 113,000 8 rooms in more than 47 countries on 5 continents1 1 as of June 30, 2012
  18. 18. NIGHT HOTELS Night Hotels® is an affordably styled misdcale lifestyle brand that doesn’t conform, it’s bold and is a bit of a rebel. Night’s design takes traditional hotel spaces and converts them into social gathering spots offering guests the ability to engage and interact in a comfortable, casual and understated environment. • merging lifestyle brand in the E midscale segment • Affiliated with Wyndham in 2010 • 2 properties and 422 rooms 36 1 as of June 30, 2012
  19. 19. BAYMONT INN SUITES Baymont Inn Suites® is a midscale limited service hotel chain with over 250 properties predominantly in the United States. Specializing in “hometown hospitality,” all Baymont hotels feature both traditional guest rooms and well appointed suites. Free guest amenities include a full continental breakfast at the Baymont Breakfast Corner, wireless high-speed internet access, full use of the Baymont fitness center and fresh-baked chocolate chip cookies during the relaxation evening hours. Unlike many of its competitors, the Baymont name is clean and vibrant, with a colorful logo as bright as the brand’s future. • Founded as Budgetel Inns® in 1974 • volved into Baymont Inn Suites E in 1998 • ver 250 properties with over 21,000 O rooms in the United States and Canada1 38 1 as of June 30, 2012
  20. 20. DAYS INN Days Inn® is a leading global brand in the economy segment with more guest rooms than any other economy brand in the world and over 1,820 properties worldwide. Under its “Best Value under the Sun” market positioning, Days Inn hotels offer value-conscious consumers free high speed internet. Most of our hotels also offer free Daybreak® breakfast. Many of our hotels have restaurants, pools and meeting rooms. • Founded in 1970 • ays Inn Tiers include: Days Inn® Days D , ® ® Hotel , Days Inn Suites and Days Suites® • ver 1,820 properties and 146,000 O rooms on five continents1 40 1 as of June 30, 2012
  21. 21. SUPER 8 Super 8 Worldwide® is the world’s largest economy lodging chain with over 2,200 properties in the U.S., Canada and China. Super 8 has recently launched a brand refresh with a new logo and a fresh, new interior and exterior design program. Guests can depend on every Super 8 to deliver on the brand’s “8 point promise,” which includes complimentary SuperStart® breakfast, free highspeed internet access, upgraded bath amenities, free in-room coffee, kids under 17 stay free and free premium cable or satellite TV. • Founded in 1971 • ost locations of any economy lodging M chain in the world • ntroduced new Innov8te room package I 42 • Over 2,200 properties and 144,000 rooms in the United States, Canada and China1 1 as of June 30, 2012
  22. 22. HOWARD JOHNSON Howard Johnson® is one of the most iconic hotel brands in America. The brand pioneered hotel franchising in 1954. Today Howard Johnson has over 440 hotels in North America, Latin America, Asia and other international markets. In North America, the brand operates in the midscale and economy segments while internationally the brand includes mid-scale and upscale hotels. The Howard Johnson brand targets families and leisure travelers, providing complimentary continental “Rise and Dine®” breakfast and highspeed internet access. • egan with a small-town soda fountain B in 1925 • Expanded into lodging in 1954 • service culture centered on delivering A “happiness” to each guest is a cornerstone of the brand. • roud to be the “Official Hotel Company P of the Harlem Globetrotters 44 • Over 440 properties and 44,000 rooms in the U.S. and other international markets1 1 as of June 30, 2012
  23. 23. TRAVELODGE Travelodge® is a hotel chain with more than 430 properties across North America. The brand operates primarily in the economy segment in the U.S. and in the midscale with food and beverage segment in Canada. Travelodge targets leisure travelers with a focus on travelers who embody the adventurous spirit and offers guests complimentary Bear Bites® continental breakfast and free high-speed internet access. • Founded in 1939 • ravelodge is proud to partner with T National Geographic and the Association of Zoos and Aquariums • rand ambassador Sleepy Bear plays B an important role in advancing the Travelodge “Stay Close to Adventure” brand promise • More than 430 properties with almost 32,000 rooms1 46 1 as of June 30, 2012
  24. 24. KNIGHTS INN Knights Inn® is a budget hotel chain with 350 locations across North America. Hotels provide basic overnight accommodations and complimentary continental breakfast for an affordable price. For operators, from first time owners to experienced hoteliers, the brand provides a lower cost of entry and competitive terms while still providing the extensive tools, systems and resources of the Wyndham Hotel Group. • Founded in 1974 • ompetitive development program C with a low cost of entry and a first anniversary window 48 • 350 properties with over 22,200 rooms in the United States and Canada1 1 as of June 30, 2012
  25. 25. EVERY KIND OF TRAVELER. EVERY KIND OF TRIP. 800.758.8999 © 2012 Wyndham Hotel Group, LLC. All rights reserved. Offering by prospectus only. This advertisement is not an offer. An offering can only be made by a prospectus first filed with the Department of Law of the State of New York. Such a filing does not constitute approval by the department of law. Wyndham Hotel Group, LLC, 22 Sylvan Way, Parsippany, NJ 07054, 973.753.6600.