Media Powerpoint for Magazine Production

1. MAGAZINE PITCH
BY JAMES KIRBY

2. The Brief:
You have been commissioned by the Northern Echo to produce a
new magazine or newspaper product. Your product could be in any
style or genre (lifestyle mag, music mag and so on) but it must be
self financed through sales or advertising. You must also produce
your magazine for a specified audience segment within the 16 to 25
age group.

3. Client Constraints
• Constraints from the northern echo:
– The target audience proposed by my client the Northern Echo, is
within the age range of 16-25 years of age.
– High profile
– Newsquest is one of the leading publishers of magazines and
newspaper material within the UK, having 300 titles included in its
portfolio. This company owns the Northern Echo, and therefore I
have also had to consider constraints set out by the larger publisher,
known as Newsquest.

4. Client Research
• My client has requested a magazine that represents both the local music
scene and the wider gaming community
• I have successfully created a magazine that identifies both these client
needs, without sacrifice to either the quality or quantity of my product.
• I believe there is a gap in the market for my magazine, its unique blend
of both gaming and music is leading the way for cross-genre magazines.

5. Press Complaints Commission
• The PCC is a voluntary regulatory body for British printed newspapers
and magazines, consisting of representatives of the major publishers. It
is funded by the annual levy it charges newspapers and magazines.
• As the PCC is a regulatory body, and all printed material within the UK
has an obligation to follow it’s guidelines and rules, I have had to
consider at least 2 codes from the PCC body.
• The first I have had to oblige by is Accuracy, making sure my articles have
been prove read and adhere to the truth, as reported by journalists.
• The second code to consider is Misrepresentation, which can draw a thin
line being discrimination and representations. The bands I am going to
feature in my magazines will be made fully aware of these 2 codes.

6. Audience Research
• My audience is a selective, niche group
that make up a much smaller percentile
of the overall regional audience. This has
proved problematic with the future
success of my magazine, as much less
people will be purchasing its pages than
a contemporary magazine.
• My audience is between the average age
of 16-25, and fit comfortably into the
C1/B2 socioeconomic grade.
• I have researched the possible narrative
structures and tone of my audience, and
have concluded that theyprefer to be
spoken to in first person, as this gives a
sense that the writer has experienced
the subject of the article. However, I will
be adopting a third person narrative for
the reviews included in my magazine,
keeping it anonymous and unbiased.

7. •
Genre Research
My magazine has been majorly influenced by
several key magazines within both the gaming
and music genres. I have adopted subliminal
features from both to contribute to the success
of my own.
• Kerrang! Magazine is the leading format for rock
and metal music, so I thought it best to explore
it’s styles and themes, and research it
thoroughly, to gain invaluable knowledge for my
own product.
• As my magazine is clashing two genres into one,
my primary gaming resource was Edge Magazine,
which is highly regarded amongst gaming
enthusiasts as the only true source to the gaming
world. It’s anonymous third person narrative is
essential and effective with its target audience.
Edge magazine Issue#234 (December 2011). The magazine is known for it’s
longevity, having been in print since August 1993

8. Magazine Analysis
The cover consists of a main three colour rule, olive, white and
yellow, but also clashes with a mix of red which could be
classed as a secondary colour, these splashes of vibrancy
helping to restrain the cover from being anything but
professional. The masthead, situated at the top centre, is
featured in a bright, yellow colour scheme, which
primarily attracts the younger audiences as yellow is
generally a warm, welcoming colour. The masthead is
located in this position due to the layout that the
magazine would have to embrace in a generic store. The
magazine advertises freebies that further attract its target
audience. This freebie not only pushes the normal, shop
going buyer to purchase the magazine, but should, with its
intentions, persuade a valued collector to part with
his/her cash and increase their personal repertoire of
collector items. It is embellished in blue, yellow with a
streak of purple tint, which is considered a royal colour,
which makes both the reader and collector feel exclusive.
The freebie also dons a retro style to its text and imagery,
which gives the collector item a vintage, quality
selectiveness to its cover.

9. Magazine Analysis
Part 2

10. Bold, graphic fonts for
Mock Up 1 The Product the main header, mirror
that of Kerrang
Magazine.

11. Mock Up 2
The Product

12. Mock Up 3
The Product

13. Front Cover Mock Up
• This is a mock up of a possible front
cover layout I will be using. Colour
scheme will be three rule, and the
imagery will feature a main image
enlarged to convey dominance to my
Target Audience.

14. Commercial and audience Viability
• My client has requested a magazine that
represents both the local music scene and
the wider gaming community
1,350 Full page advert
• I have successfully created a magazine that
identifies both these client needs, without 875 240 Double Page Spread
sacrificing on either quality or quantity. Half Page Advert
720 Quarter Page Advert
• I believe there is a gap in the market for
my magazine, its unique blend of both 6,660 Eighth Page Advert
gaming and music is leading the way for
cross-genre magazines. Inside Front Advert
1,800
Inside Back Advert
• Sales: 5000 x 2.50 = £12.500
• Total Expenditure: £8326.8 Outside Back Advert
• Total Income: £19,160 Advertising Total
• Net Profit/Loss: £10,833.2 625 550
500
From the commercial and viability research I have conducted, I am making a clear profit from the sale of
5000 copies of my product. Therefore, it is commercially viable and should enjoy local success.

15. Conclusion
My USP is that my magazine is a clash between two respective genres, and is unique
from anything on the market at the present day. I set out to achieve a successful
and viable product that would be distributed to the local area, with 5000 copies
being printed for sale.
I approached my magazine in a professional manner, making sure I researched
previous magazines before hand, to gain a back catalogue of ideas and
knowledge to aid in my own production process. I approached it from this
directive to ensure a successful production process, as mentioned previously.
My clients aims were to produce a self financed, local magazine within a specific age
range, and I believe I have accomplished and met my client’s demands.