Follow these 10 rules to create email marketing that really sucks. Or, learn from these mistakes and become a marketing superstar. GET MORE FREE IDEAS AT http://BuzzBuilderPro.com You may also like this SlideShare: Ultimate Guide to Selling With Email. http://www.slideshare.net/JakeAtwood1/selling-with-email Learn More About BuzzBuilder, the Marketing Automation Tool For Salespeople: http://www.buzzbuilderpro.com

2. IL GEN ERIC
MA SS MA
F TO YOUR
STUF
E NTIR E LIST OUR
Y
E WANTS
EVERYON
(BECAUSE K E RECIPE
)
FRUIT CA
Instead, segment your list and
create different versions of each
email campaign that are tailored to
specific industries or titles.

3. W RITE LONG
S THA T GO
E MAIL
FOR P AGES
ON )
AT HELL
O
ME
(YOU LOST
Instead, make your point in 10
sentences or less. Better yet, do
it in less than 5 sentences.

4. SOL UTION
SELL YOUR
HE E MAIL
IN T Y A NEW
HOUSE)
U
ERE TO B
(CLICK H
Instead, create low-pressure
calls to action, such as a request
for an appointment or link to a
landing page on your website.

5. ENDLE SSLY
TALK
OURS ELF &
AB OUT Y
COM PANY
YOUR ARE THE MOS
T
OU D)
( BE CAUSE Y T HE WORL
PE RSON IN
INTE RESTING
Unless you’re the Dos Equis Guy, recipients
don’t want to hear about you. Instead, send
useful information like tips, trends, and
best practices that will help them.

6. PERS ONAL
LY SE ND IM
ON AILS
E EM
PORAT AHBLAH.COM)
COR BL @
(FROM: NOREPLY
Instead, send emails on behalf of each
sales or customer service person so the
recipient can reply directly to the Rep who
manages the relationship. Be “huggable.”

7. K A S TUPID
AS
R HETOR ICAL
QUESTION UESTIONS?)
Q
ED DUMB
B EING ASK
(DO Y OU HATE
Instead, don’t be gimmicky and
focus on stating your purpose.

8. EMA IL TO
E XPECT
THE W ORK
D O ALL
FO R YOU
T)
, 1 BASKE
(10 EGGS
Instead, follow up with a phone
call when appropriate and blend
email with other marketing tactics
(singing telegrams are nice).

9. A LI ST OF
ATTLE OFF
R DUCT
URES & PRO
FEAT
TION
FORMA Z DISPENSER)
IN PE N
THE HUMA
(BEHOLD,
Instead, focus on a single,
primary benefit or result you
can deliver. Keep it simple.

10. TE SU BJECT
CREA
THAT LOOK
LINES
LIKE SPAM 01% OFF!)
1
E TRIAL,
RE
(SU BJECT: F
Instead, create subject lines that
build curiosity or leverage what
you know about the recipient.

11. OF B ULLET
USE LOTS
D CR EATE
POIN TS AN
L ISTS
ONG L ET ME BULLET
L ?
LO VE THEE
(HO W DO I E WAYS
)
POINT TH
Instead, make sure the the
email is more conversational
and less formal.

12. DON’T SUCK AT
EMAIL MARKETING
(THERE ARE BETTER THINGS TO SUCK AT)
www.BuzzBuilderPro.com