1. PROJECT STUDY FOR
NIESBUD
S U B M I T T E D B Y
J A G D E V S I N G H B H A D A U R I A
S U M E E T G A N D H I
Viability of Exports to Australia
2. OVER-VIEW
Eco Indicators All Fig. for 2012
Fiscal Year 1st Jul to 30th Jun
Member APEC, WTO
GDP $ 1.372 Trillion
Population 23,128,169
Currency AUD (Australian Dollar)
Per Capita $49,100
Growth Rate 3.3%
Inflation Rate 2.2 %
Source : Australian Bureau of Statistics
Website : http://www.abs.gov.au
AUSTRALIA
Capital Canberra
National Language English
3. Australia – Export Market
We see Australia is International Education
Hub attracting resident as well as foreign Students.
These can be our target consumers of exports of
goods and services.
In the Light of above facts we will do the PEST
analysis finding how does Australia perform in terms
of technology-intensive sectors like
telecommunications and IT, Education trends?
5. PEST analysis
Political
analysis
Australia is a democratic country and it is
stable politically.
Australia’s system of government is based on
the values of religious tolerance, freedom of
speech and association, and the rule of law,
Australia’s practices of government reflect
British and North American models. At the
same time, they are uniquely Australian.
The characteristics of Australian government
are transparency and low level of corruption,
and being internationally competitiveness
helps Australia to have the lowest rank of
political instability.
Australia-India political relations are
harmonious and therefore these factors are an
advantage and an opportunity for the Indian
Exporters to consider trade with Australia.
6. PEST analysis
Economical
analysis
Australia has one of the most stable economies in
the world. Australia’s GDP in 2012 was about 1.372
trillion USD and it becomes the 12th largest
economy of the world.
During the last global financial crisis in 2007 most
of the countries such as US, and European
countries were suffering in recession, but
Australian government could control the situation
by implementing strategies that helped small
businesses and individuals and kept the economy
stable (Economist magazine 2013).
Australian government made an opportunity out of
the financial crisis which was a threat for the whole
economy and now is one of the best countries for
Export trade with a very low risk.
7. PEST analysis
Economical
analysis
The Australian economy grew at a CAGR of
more than 3% a year during 1991–2008, but
then slumped to 1.4% growth in 2009. The
buoyant growth was driven by sound
macroeconomic policies and fiscal prudence.
Growth in 2012 was 3.5%.
World Bank has given 10th Rank for “Ease of
doing Business.”
GDP $ 1.372
Trillion
Inflation
2.2%
Per
Capita
$ 49100
9. PEST analysis
Economical
analysis
• Australian Flag & Coats of Arm.
• Cat & Dog Fur / Dog Collars.
• Ceramic ware ( Glazed).
• Cigarette Lighters.
Import
Restrictions
• Consumption Tax 10% on Goods &
Services.
• Goods worth AUD 1000 attracts 10%
Custom Duty.
Tariff &
Non Tariff
Barriers
• AUD is the 5th most Traded Currency.
• Currency Fluctuation controlled by
Reserve Bank of Australia.
Currency
Acceptance
• AusTrade : Australian Trade
Commission assists in locating
business opportunities, source
and Trade partners .
Support
Organisations
10. PEST analysis
Social analysis
According to Australian Bureau of
Statistics census in 2011 there was 3.5
million student in this country both
international and domestics (Australian
Bureau of Statistics 2013).
These students are the customer base
for Online Education Solutions as
residential customers and they can be
the potential business users in near
future.
As Australia has a good rate of economy
growth, more businesses wanted to
operate in this country and as a result
they will need more services for their
business such as internet, phone etc.
11. Australia – Cultural Etiquettes
• Shake hands with everyone present upon meeting and before leaving.
Allow women to offer their hands first.
• Women generally do not shake hands with other women.
• Use titles, Mr., Mrs., and Miss when first introduced.
Meeting
and
Greeting
• Winking at women is considered rude.
• The "V" sign (made with index and middle fingers, palm facing
inward) is a very vulgar gesture. The "thumbs up" gesture is also
considered obscene.
Body
Language
• It is not customary to exchange business gifts during initial meetings.
• When invited to an Australian’s home, bring a small gift
(flowers, chocolates, or books about your home country or region)
for your hosts.
• Australia produces excellent wine. Taking wine would be like taking
sand to the desert.
Gifts
12. PEST analysis
Technological
analysis
Information and communication technology
Household access to the Internet has grown
from 1.1 million households in 1998 to 4.7
million in 2005–06.
There were 6.7 million active Internet
subscribers in Australia in 2006, with more
than 1.1 million using connections with
speeds of 1.5 Mbps or greater.
Research and innovation Expenditure on
R&D in Australia reached more than $15.7
billion in 2004–05, up more than 19% on the
figure two years previously.
Australian business accounted for the highest
expenditure on R&D (54%), followed by
higher education (27%).
13. Competition – Export Share
Total
Exports
$ 258.10
billion
South
Korea
8.3%
China
29.1%
India
3.7%
14. Conclusion
Australia can be the significant Market destination
for Indian Exporters. Australia offers a wide range of
investment opportunities across a broad range of
sectors. Using SWOT we can identify our products
or services best suited for Export.
Service Sector is Potential Market, Australia has
emerged as International Educational Hub thus
scope for online education and skill development; IT;
Telecommunication Services are in high demand.
