2. The Laws 1. Music videos demonstrate genre characteristics, E.g stage performance in metal video, dance routine for boy/girl band. 2. There is a relationship between lyrics and visuals, either illustrative, amplifying or contradicting 3. There is a relationship between music and visuals, either illustrative, amplifying or contradicting. 4. The demands of the record label will include the need for lots of close-ups of the artist, and the artist may develop motifs that continue through their work. A visual style as it were. 5. Frequently reference to motion of looking. Voyeuristic treatment of women. 6. Often intertextual references.
