1. Sitecore. Compelling Web Experiences
web digital
content marketing
management system
Page 1 www.sitecore.net

2. Sitecore. Compelling Web Experiences
Goals &
Engagement
Values
Cross Channel Campaign
presence Management
Sales
enablement with
CRM integration digital Rules Based
Personalization
marketing
E-mail
system A/B split & MV
campaigning testing
Engagement Personas &
Automation profiling
Predictive
personalization
Page 2 www.sitecore.net

3. Sitecore. Compelling Web Experiences
motivation?
Page 4 www.sitecore.net

4. Sitecore. Compelling Web Experiences
Page 5 www.sitecore.net

5. Sitecore. Compelling Web Experiences
Page 6 www.sitecore.net

6. Sitecore. Compelling Web Experiences
Page 7 www.sitecore.net

7. Sitecore. Compelling Web Experiences
Page 8 www.sitecore.net

8. Sitecore. Compelling Web Experiences
Page 9 www.sitecore.net

9. Sitecore. Compelling Web Experiences
engagement intelligence
analyzer
engagement intelligence
datamart
sitecore
analytics database
Page 10 www.sitecore.net

10. Sitecore. Compelling Web Experiences
jeg vil gerne se...
Page 11 www.sitecore.net

11. Sitecore. Compelling Web Experiences
Hvilke kampagner
giver mest værdi
eller flest
konverteringer...
Set ud fra kilde
eller kanal?
Page 12 www.sitecore.net

12. Sitecore. Compelling Web Experiences
Hvilke søgeord er
brugt mest – og
skaber mest
værdi?
Ved første besøg
... og af hvem?
Page 13 www.sitecore.net

13. Sitecore. Compelling Web Experiences
grav dybere...
Page 14 www.sitecore.net

14. Sitecore. Compelling Web Experiences
Indsigt i forhold til værdi,
profilering, segmentering,
mv...
FINANSIEL
REKONSTRUKTION
• øget trafik whitepaper
• sign ups til nyhedsbrev mv.
... men værdifuldt?
Page 15 www.sitecore.net

15. Sitecore. Compelling Web Experiences
...et eksempel
Page 16 www.sitecore.net

16. Sitecore. Compelling Web Experiences
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17. Sitecore. Compelling Web Experiences
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18. Sitecore. Compelling Web Experiences
Goals: Conversions og Value
1
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19. Sitecore. Compelling Web Experiences
Goals: Conversions og Value
1
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20. Sitecore. Compelling Web Experiences
Goals: Conversions og Value
1
2
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21. Sitecore. Compelling Web Experiences
Goals: Conversions og Value
1
2
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22. Sitecore. Compelling Web Experiences
Goals: Conversions og Value
1
2
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23. Sitecore. Compelling Web Experiences
Goals: Conversions og Value
1
2
3
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24. Sitecore. Compelling Web Experiences
Assets First Visit Campaign 3 Period
Browser First Visit Keyword Profile
Business Unit First Visit Traffic Type Referring Site
Campaign 1 Goal Screen
2 Classification Keyword Site
Device Language Site Search Keyword
Entry Page Location Traffic Type
Exit Page OS Visit Attributes
Page Visitor Attributes
Average Visit Duration Potential
Conversions Site Searches
Conversions Value Count
Downloads Time On Page
New Visitors Unique Visitors
New Visitors Value Value
New Visitors Visits Value Per Visit
Page Views Visit Duration
Visits
…
Page 25 www.sitecore.net

25. Sitecore. Compelling Web Experiences
Assets First Visit Campaign 3 Period
Browser First Visit Keyword Profile
Business Unit First Visit Traffic Type Referring Site
Campaign 1 Goal Screen
2 Classification Keyword Site
Device Language Site Search Keyword
Entry Page Location Traffic Type
Exit Page OS Visit Attributes
Page Visitor Attributes
Average Visit Duration Potential
Conversions Site Searches
Conversions Value Count
Downloads Time On Page
New Visitors Unique Visitors
New Visitors Value Value
New Visitors Visits Value Per Visit
Page Views Visit Duration
Visits
…
Page 26 www.sitecore.net

26. Sitecore. Compelling Web Experiences
Strategic vs. Operational
Page 27 www.sitecore.net

27. Sitecore. Compelling Web Experiences
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