Portfolio of Internal Communications ProjectsIrene AristovaCommunications Manager
Core Competencies• Public Relations• Internal Communications• Corporate Affairs• Product PR• CSR and Charity• Social Media and Digital PR• Marketing Communications• Event Management• Media Relations• Customer Care• Speechwriting• Agency Relations• Telecommunications• Education
Selected Highlights in Internal Communications3• Organised the internal communications in VimpelCom (NYSE:VIP) during mergingand acquisitions period of time in 2009, increasing employees’ awareness of thebusiness processes and the outcomes by organizing special events, presentations andmeetings with top management, interviews and articles in the Intranet network.• Supervised internal and external communications and events during LondonOlympics and Paralympics as a team member of MegaFon (LSE:MFON) and provideddeep understanding through the employees the reasons and the outcomes of company’sparticipation in this high-profile event.• Implemented the knowledge of communications in social networks during the launch ofthe first internal social network for employees in MegaFon (LSE:MFON) and wasresponsible for the news, polls, infographics and other content.• Served as a Senior PR Manager of Central Russia in VimpelCom (NYSE:VIP) andprovided internal communications, events and publications during the 10 years’anniversary of operations in, including the launch of the “VimpelCom People” website.• Supervised realisation and implementation of CSR, social and charity projects foremployees in Russia and CIS on behalf of MegaFon (LSE:MFON) and VimpelCom(NYSE:VIP) companies, including blood donation events, charity events in orphanagesand environmental campaigns.
Communications during business and management changesDESCRIPTION:ROLES AND ACHIEVEMENTS:Communications during merges and acquisitions in VimpelCom(NYSE:VIP) in 2009 to increase employees’ awareness of the businessprocesses and the outcomes + communications during the MegaFon(LSE:MFON) IPO process in order employees how exactly that influencestheir jobs in particular and how things in the company will change.Managed the communications plan and supervised all the events andactivities.Accomplishments:•Several big meetings with the CEO and employees were held.•Organised CEO’s interviews on the Intranet portal and in internalmagazine for employees.•Organised CEO’s video address to the employees of the both companies– merging and merged.•Organised team-building events for the company’s team, providingaccommodation, content part etc.•Issued articles in the Intranet and corporate magazine about the IPOprocess in general: what is IPO? Why do we need it? How it can influencethe typical employee?•Speechwriting for the CEO.
Digital Internal Communications• Communications in the Intranet.• Communications on the corporate website and additional websiteabout company’s employees.• The launch of the first internal social network for employees..DESCRIPTION:ROLES AND ACHIEVEMENTS:Provided content on a daily basis / supervised the structure / implied theknowledge of communications in external social networksAccomplishments:•Issued news, contests, polls for employees on a daily basis.•Performed as a team player during the launch of “VimpelCom People”website about the employees of the company, their achievements, non-business activities to raise the reputation of the HR brand #1 andemployees’ devotion to the company and motivation.•Managed the communications of the CEO’s blogs and hotlines.•Promoted the social network through news releases, e-mails,presentations.•Organised the “Thank you” campaign for the employees: each of themhad an opportunity to send a public “Thank you” note to the other colleague.
General Annual Events• Annual Employees Meetings.• Business meetings and presentations for employees about majorhigh-profile projects and sponsorships of the company or about the workof different departments..DESCRIPTION:ROLES AND ACHIEVEMENTS:Provided event organisation and the content.Accomplishments:•Created and managed an Award Ceremony for those, who achievedoutstanding results in their work and performance.•Organised high-profile internal seminars for experience exchangebetween company’s branches.•Supervised internal communications and events during London Olympicsand Paralympics as a team member of MegaFon (LSE:MFON) andprovided deep understanding through the employees the reasons andthe outcomes of company’s participation in this high-profile event.
CSR & Charity• The Annual Blood Donation Event.• Charity events for orphanages and sick children.• “Safe Internet” project for employees and their kids.• Environmental movement “Bloggers Against Rubbish”..PROJECTS:ROLES AND ACHIEVEMENTS:Provided event organisation and internal communications / involvedemployees and their families.Accomplishments:•Two blood donation events with participation of 1K of employees.•Donation events for sick children of the employees, raising more than$20K.•Facilitated internal social projects which were adopted by other branchesincluding the ‘Tree of Wishes’ charity program for 1K orphans.•Supervised the creation of educational video (http://bit.ly/SafeVimp) as apart of communication program for employees and their children “SafeInternet”.•Organised the participation of the VimpelCom (NYSE:VIP) employees andtheir families in the environmental “Bloggers Against Rubbish” project.
Internal Printed MaterialsEXAMPLES AND ACCOMPLISHMENTS:•Supervised the issue of the first MegaFon (LSE:) informationnewsletter for employees of the customer offices withrecommendations of how to provide assistance to people withdisabilities.•Supervised the issue of internal newsletters for VimpelCom(NYSE:VIP) sales managers on a monthly basis in Central Russia.•Participated in the process of issue corporate magazines andnewspapers.
Crisis Communications and Special Internal EventsEXAMPLES AND ACCOMPLISHMENTS:•Implemented an internal communication program for VimpelCom(NYSE:VIP) employees in the period of the competitor’s marketexpansion to keep high morale and motivation and to remindemployees about the company’s strength and reputation.•Facilitated and managed the implementation of a communicationprogram for VimpelCom (NYSE:VIP) employees across Central Russiato celebrate the 10 years anniversary of operations, providing eventsand publications, including the launch of the “VimpelCom People”website (http://www.beelinepeople.ru).•Implemented the ‘HR brand Number 1 in Russia’ program,promoting the VimpelCom (NYSE:VIP) call-centres as the prestigiousand safe place to work in.•Implemented the program which encouraged senior students towork with new students to help them succeed and assimilate socialand study lifestyles, reducing social isolation and developing the senseof community. The program was called “Introducing to Student’s Life”; itwas developed in 2005 and up until now it remains one of the bestpractices in MESI, adopted by all university’s branches across Russia.