More Related Content
Similar to Iqraaly introductory presentation (20)
Iqraaly introductory presentation
- 3. Confidential © Innovolve LLC
The Pain!
• Traffic is always against you: avg
2-3 hrs daily*, i.e. 1,100 hrs/year
1,100 hours = 1 year in university
• Radio Challenges:
– Infrastructure, Legislation & Content
*survey www.gulftalent.com 2007
© Iqraaly.com 3
- 5. Confidential © Innovolve LLC
• A Mobile app (& website)
with daily narrated audio
content
• News, articles, tech, sports,
book reviews, others (see
content map later)
http://get.iqraaly.com
© iqraaly.com 5
Iqraaly.com is:
- 6. Confidential © Innovolve LLC
The main idea:
People to listen to decent audio
content while driving and commuting
Provide a premium quality
& on-demand alternative to
FM radio, where the user
can choose what to listen to
from a variety of content
- 9. Confidential © Innovolve LLC
Performance to date
• App downloads
Total: 110,000+
• Monthly Traffic
200,000+ listens
• Monthly listened minutes
~1,000,000 minutes
• Produced audio
18,000+ pieces total
~1,000 pieces monthly
• Secured Partnerships
- 10. Confidential © Innovolve LLC
Traffic distribution
Traffic Distribution*
Web users
25%
Smartphone users
75%
Drivers vs. Passengers**
Drivers
67%
Passengers
33%
*Identified automatically via our analytics **Identified via market research with our users
- 11. Confidential © Innovolve LLC
Audio Content Map
• News headlines
– Twice daily
– Twice with akhbarak.net
• Articles
– Shorouk, Tahrir, youm7, Ahram,
elwatan, elbadil
– Articles tour
• Technology
– News update
– Selected articles
• Automotive
– News update
– Selected articles
• Sports
– News update
– Selected articles
• Traffic reports
– 5 times with bey2ollak
• Books
– Book reviews
– Books on chapters
• Women & Mothers
– Supermama articles
– Fustany
– Mother and child
• Entrepreneurship
– Wamda, Arabnet, ra2ed a3maal
• Self-help
– Wuzzuf – job hunting
– WantAdviceWorld productivity tips
• Light Content
– Quotes
– Events news with Eventtus
– Proverbs
• Food
– 3ayezakol, recipes & articles
• Product Reviews
– Reviewzat.com
– Major ecommerce platform
- 12. Confidential © Innovolve LLC
Peak Usage hours
0:00 4:48 9:36 14:24 19:12 0:00 4:48
Number of listens vs. hours of the day
Morning
Rush hour
Afternoon
Rush hour
- 13. Confidential © Innovolve LLC
Facts & Differentiation
• Peak hours
– From 8:30am to 11:30am & 3:30pm to 6:30pm, i.e. rush-
hours
– No other local/regional digital content provider present;
Only content provider occupying this domain is FM Radio
• Audio ads
– 5-10 times more effective than banners
– More suitable to mobiles and their UX
– Have De Facto permission from user vs. free rich media
content (interesting read)
- 14. Confidential © Innovolve LLC
Audio Advertising Products
• Audio Host Endorsement
– The narrator recognizes the brand within the produced audio at the
beginning and end of the audio
• المقالة/الكتاب/شركة برعاية تأتيكم النشرة/كذا منتج
– E.g. Alef Bookstores
• Branded Audio Content
– Content is produced specially for a certain brand and the brand is
positioned as a content provider within iqraaly
– E.g. Diwan Bookstores
• Pre/Post Roll Audio ads
– 10-15sec rich media audio ad is played before and/or after the audio
track
– Capability to capture users’ call to action while they are listening to the
ads by clicking on the player
– Listened ads are collected in a section for the user to take action later
• Push Notifications in combination with the above
• All produced ads are FM Radio audio quality
