Social Media Today | Social Media Marketing | Varun Daahal

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Understanding Social Media Dynamics
Why Social Media is important.
How Social Media can be leveraged
How to use Social Media Tools for Brand Promotion
Infographics, YouTube as a tool to increase engagement with customers
Usage of other social media platforms like Facebook, LinkedIn, Twitter, Pinterest for Brand promotions

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Social Media Today | Social Media Marketing | Varun Daahal

  1. 1. Good Morning<br />Varun Daahal K<br />Pre Sales<br />Position2, Inc.<br />varundaahalk@gmail.com<br />
  2. 2. Dave Carroll Story<br />Singer<br />Guitarist<br />
  3. 3. Video Created in Youtube July 7,2009 <br />
  4. 4. By end of 2009 there are more than 7million views + stories around it<br />
  5. 5. Bottom line is : <br />Social Media is a very powerful <br />Moral of the story - Online customers influence Offline Offline customers<br />
  6. 6. Dove Evolution video by Ogilvy<br />
  7. 7. Dove Evolution Video in You Tube<br />Dove “Evolution” video made in 2006<br />Over 5 million people saw it in less than a year<br />Imagine paying for a prime time slot in super bowl season for this video ?<br />How much did it cost for You tube ! views !<br />
  8. 8. Strategy<br />
  9. 9. Infographics<br />
  10. 10. rmation<br />Info<br />graphics<br />Basically telling a story about brand, product, subject or idea in an interesting way<br />
  11. 11. Edward Tufte - Infographics Guru<br />Media always come in rectangles.... newspapers, magazines, tv... now it is<br />Infographics<br />
  12. 12. Why ?<br />
  13. 13. ObamaInfographics video<br />
  14. 14. Infographic on Google that became Viral<br />
  15. 15. Placement Sites<br />As Online users liked and shared those infographics, they became Viral.<br />Few of the links gained (from popular websites) are:<br /><ul><li>CNN.com
  16. 16. Fortune.com
  17. 17. Techcrunch (US and Japan)
  18. 18. Wikipedia
  19. 19. Blogoscoped
  20. 20. Huffington Post
  21. 21. Epic.org
  22. 22. Privacy.org</li></ul>*PR – Page Rank<br />*Data Source – Word Stream<br />
  23. 23. Referring sites Traffic<br />The referred traffic we received from Digg and other sites was swift and sudden. Check out this spike, which catapulted our visits by 2455.556 % in one day from landing on the front page of Digg<br />*Data Source – Word Stream<br />
  24. 24. Organic Traffic<br />All the sites that have embedded/linked to the graphics coupled with a 15% bump in organic traffic (the flood of links, citations and brand signals has contributed to a temporal rankings boost<br />*Data Source – Word Stream<br />
  25. 25. Showcase Infographics<br /><ul><li> Include in Pitches / Proposals, Presentations
  26. 26. Publish in Sovereigns
  27. 27. Share through Mobiles
  28. 28. Share with Clients, Vendors for better understanding of the process
  29. 29. Share to educate/shed some light on new areas of analytics</li></li></ul><li>Benefits<br /><ul><li>Back links – increase SEO value
  30. 30. Sharing – makes Viral
  31. 31. Targeted Outreach
  32. 32. Unique presentation & differentiation
  33. 33. Additional links
  34. 34. Anchor text links</li></li></ul><li>
  35. 35.
  36. 36. Conclusion<br />If your words or images are not on point, making them dance in colors won’t make them viral<br />
  37. 37. Thank You<br />Varun Daahal <br />Varun Daahal K<br />Pre Sales<br />Position2, Inc.<br />varundaahalk@gmail.com<br />Any Queries ?<br />

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