By integrating Insightera with your Marketo platform, you can easily give your targeted top-funnel prospects the content they want, at the right time. Together with Insightera and Marketo you can nurture prospects based on their stage in the buying cycle or product interest.
2. Real-time B2B Personalization
• Segment inbound prospects in real-time based on:
• Auto-engage segmented prospects with personalized
content or calls-to-action while onsite and in context,
even if they are anonymous
3. Leverage digital body language and lead data to engage
prospects with personalized content and calls-to-action to
accelerate customer acquisition.
Nurture your prospects while online and attentive
Accelerate the customer acquisition process
Increase content ROI and reduce cost per lead
Why Real-time B2B Personalization?
4. Real-time B2B Personalization
Website
Step 1
Identify Digital Body Language
Discover Visitor Data
Step 3
• Engage Prospects in Real-time with
Personalized Content
• Auto-tune to Optimize Conversions
Step 2
• Gather Marketo Lead Data
Personalization
Engine
5. Real-time Personalization Use Cases
Persona Based Marketing
Give targeted prospects the content they want, at the right
time.
Account Based Marketing
Not One-Size-Fits-All. Target based on: Industry, Revenue and Named
Account.
Customer Journey
Nurture prospects based on their stage in the buying cycle or
product interest.
11. • Target Key Accounts using Account-Based Marketing: Present high-value accounts with
personalized content to attract, nurture and convert.
• Boost Conversion Rates: Insightera learns which content and Calls-to-Action convert more and
auto-tunes your campaigns for optimal results.
See It in Action!
Step 1: Create Campaign