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Turbocharge Your Marketo with Insightera's Personalization Engine

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By integrating Insightera with your Marketo platform, you can easily give your targeted top-funnel prospects the content they want, at the right time. Together with Insightera and Marketo you can nurture prospects based on their stage in the buying cycle or product interest.

Published in: Technology, Business

Turbocharge Your Marketo with Insightera's Personalization Engine

  1. 1. Turbocharge your Marketo Target Inbound Prospects in Real-time &
  2. 2. Real-time B2B Personalization • Segment inbound prospects in real-time based on: • Auto-engage segmented prospects with personalized content or calls-to-action while onsite and in context, even if they are anonymous
  3. 3. Leverage digital body language and lead data to engage prospects with personalized content and calls-to-action to accelerate customer acquisition.  Nurture your prospects while online and attentive  Accelerate the customer acquisition process  Increase content ROI and reduce cost per lead Why Real-time B2B Personalization?
  4. 4. Real-time B2B Personalization Website Step 1  Identify Digital Body Language  Discover Visitor Data Step 3 • Engage Prospects in Real-time with Personalized Content • Auto-tune to Optimize Conversions Step 2 • Gather Marketo Lead Data Personalization Engine
  5. 5. Real-time Personalization Use Cases Persona Based Marketing  Give targeted prospects the content they want, at the right time. Account Based Marketing  Not One-Size-Fits-All. Target based on: Industry, Revenue and Named Account. Customer Journey  Nurture prospects based on their stage in the buying cycle or product interest.
  6. 6. Persona Based Marketing in Action!
  7. 7. Campaign Example Targeting CMOs Searching for “ Insightera Account Based Marketing ”
  8. 8. Step 1: Create Target Segment See It in Action!
  9. 9. Step 1: Create Target Segment See It in Action!
  10. 10. See It in Action! Step 1: Create Campaign
  11. 11. • Target Key Accounts using Account-Based Marketing: Present high-value accounts with personalized content to attract, nurture and convert. • Boost Conversion Rates: Insightera learns which content and Calls-to-Action convert more and auto-tunes your campaigns for optimal results. See It in Action! Step 1: Create Campaign
  12. 12. Targeting CMOs Searching for “Insightera Account Based Marketing” See It in Action!
  13. 13. Targeting CMOs Searching for “Insightera Account Based Marketing” See It in Action!
  14. 14. Before: Standard Content See It in Action!
  15. 15. See It in Action! After: Targeted Content
  16. 16. Conversion data updated in Marketo John Mayer jmayer@... Conversion ABM + CMOs See It in Action!
  17. 17. Thank You! insightera.com/blog facebook.com/insightera twitter.com/insightera Mike Telem - mike@insightera.com Connect with us: Ready to start?

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