Social Media World 2013 - Σερίφης Δημήτρης: The Impact of Social Media in the Travel Life Cycle

•

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Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου Social Media World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.

Technology Travel Business

Make their
decision online
affected by seeing friends'
pictures of holidays
decided to
change their
hotel
altered their trip by
changing destinations

"Direct bookings via
Social Media are rare!!!
People engage more for
inspiration and research"
Source: PhoCusWright

update their
social media
profiles and
upload photos
download
travel apps
Gap with real-time interaction

share images on
social media
publish content
on blogs and
reviews on social
networks

"High quality services
and honesty is the key to
success..."
Conclusion

Dimitris Serifis - CEO @dserifis
Thank you

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