The report ‘Test Preparation in India to 2019 — Market Size and Business Feasibility’ discusses test preparation market in India. The report talks about the current and forecasted market size of test preparation market, along with the drivers that will lead to its growth. It further discusses the key trends taking place in Indian test preparation space, followed by profile of key players, and five-forces analysis of the sector. The report is ideal for companies and investors that are planning to enter or scale–up their operations in test preparation space.

1. TEST PREPARATION IN INDIA TO 2019 — MARKET SIZE AND BUSINESS FEASIBILITY REPORT
Indalytics Advisors
business@indalytics.com
www.indalytics.com
November 2014

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TABLE OF CONTENT
 Market Size of Test Preparation in India
o Test Preparation for Undergraduate Courses
o Test Preparation for Postgraduate Courses
o Test Preparation for Foreign Education Courses
 Forecasted Market Size of Test Preparation in India
 Drivers to Augment Growth of Indian Test Preparation
o Driver 1
o Driver 2
o Driver 3
 Trends in test Preparation market
o Trend 1
o Trend 2
o Trend 3
o Trend 4
 Five Forces Analysis of Test Preparation in India
o Threat of New Entrants
o Threats of Substitutes
o Bargaining Power of Buyers
o Bargaining Power of Suppliers
o Intensity of Competitive Rivalry
 Profiles of Key Players
o Aakash Educational Services Ltd.
o Bansal Classes Pvt. Ltd.
o Career Point Ltd.
o CL Educate Ltd.
o IIT-ian's PACE Education Pvt. Ltd.
o IMS Learning Resources Pvt. Ltd.
o Jamboree Education Pvt. Ltd.
o Manya Education Pvt. Ltd.
o Resonance Eduventures Pvt. Ltd.
o Vidyamandir Classes Pvt. Ltd.
 Annexures

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LIST OF FIGURES
 Figure 1: Market Size Test Preparation in India — Undergraduate, Postgraduate and Foreign Courses (INR Crore / US$ billion)
 Figure 2: Test Preparation for Undergraduate Courses in India — Full–time Coaching, Study Material and Practice Tests (INR Crore / US$ billion)
 Figure 3: Test Preparation for Undergraduate Courses in India — By Types of Tests (INR Crore / US$ billion)
 Figure 4: Test Preparation for Postgraduate Courses in India — Full–time Coaching, Study Material and Practice Tests (INR Crore / US$ billion)
 Figure 5: Test Preparation for Postgraduate Courses in India — By Types of Tests (INR Crore / US$ billion)
 Figure 6: Test Preparation for Foreign Education Courses in India — Full–time Coaching, Study Material and Practice Tests (INR Crore / US$ million)
 Figure 7: Test Preparation for Foreign Education Courses in India — By Types of Tests (INR Crore / US$ million)
 Figure 8: Test Preparation in India — Forecasted Market Size — 2014–2019(F)
 Figure 9: Population in India — 18–23 Years — 2013–2016 (F)
 Figure 10: Number of Government and Private Higher Education Institutions in India
 Figure 11: Enrollment in Government and Private Higher Education Institutions in India
 Figure 12: Number of Private Universities in India — 2011–2013
 Figure 13: Growth of Higher Education Enrollment in India — Government and Private Higher Education Institutions — 2008–2012
 Figure 14: Growth of Internet and Broadband Subscribers in India
 Figure 15: Wireless Internet Subscribers — % of Total Internet Subscribers in India
 Figure 16: Five Forces Analysis of Test Preparation in India
 Figure 17: Enrollment in Higher Secondary — Standards XI and XII

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 Figure 18: Enrollment in Higher Secondary — Standards XI and XII — By Streams of Education
 Figure 19: Enrollment in Higher Secondary — Standards XI and XII — By Gender
 Figure 20: Enrollment in Higher Secondary — Standards XI and XII — Gross Enrollment Ratio, Net Enrollment Ratio and Transition Rate PUBLICATION DATE
November 2014
NUMBER OF PAGES
61
PRICE OF THE REPORT
Single User: US$350 / INR20,000
Multi User/ Enterprise: US$750 / INR45,000
Visit www.indalytics.com or write to us at info@indalytics.com to know more about the report.

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ABOUT THE REPORT
The report ‘Test Preparation in India to 2019 — Market Size and Business Feasibility’ discusses test preparation market in India.
The report talks about the current and forecasted market size of test preparation market, along with the drivers that will lead to its growth. It further discusses the key trends taking place in Indian test preparation space, followed by profile of key players, and five-forces analysis of the sector.
The report is ideal for companies and investors that are planning to enter or scale–up their operations in test preparation space.
DEFINITION OF TEST PREPARATION
Test preparation comprises of:
 Full–time coaching
 Correspondence / distance learning coaching
 Online coaching
 Sale of mock / Practice tests
Imparted to prepare aspirants for entrance exams or the elementary level exams of undergraduate, postgraduate or professional courses.

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EXECUTIVE SUMMARY
The test preparation sector in India is dominated by test preparation for undergraduate courses. It is followed by test preparation of postgraduate courses, and that of international courses.
In terms of mode of study, full–time coaching dominates the market, followed by market for study material, traditionally known as correspondence coaching, and sale of only practice tests, both online as well as at designated test centers. In terms of value, while engineering dominates the test preparation market for undergraduate market that of postgraduate courses is dominated by test preparation for UPSC.
Test preparation space is witnessing several trends, such as shift from unorganized to organized model with big players coming into picture, increasing use of technology and hand–held devices for test preparation, inorganic growth through franchise route, and high investments and financing activities.
The space is forecasted to grow at a compound annual growth rate (CAGR) of 3.85% till 2019. The growth will be driven by several factors such as growth in population and private higher education, and more use of technology.

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RESEARCH METHODOLOGY
Market size is being defined as the total revenue generated by test preparation providers. It is a product of total number of applicants for a particular exam, ratio of applicants that take a particular type of coaching for that exam, and average coaching fee.
All relevant data, such as number of applicants, ratio of applicants taking a coaching, coaching fee, etc. was determined on the basis of rigorous primary and secondary research, industry databases, and our proprietary market research surveys.
LIST OF ENTRANCE EXAMS, PROFESSIONS, AND INSTITUTIONS MENTIONED IN THE REPORT
 American College Testing (ACT)
 Central Teacher Eligibility Test (CTET)
 Certified Public Accountant (CPA)
 Chartered Accountant (CA)
 Chartered Financial Analyst (CFA)
 Combined Defense Services (CDS)
 Common Admission Test (CAT)
 Common Law Admission Test (CLAT)
 Common Management Admission Test (CMAT)
 Company Secretary (CS)
 Cost and Management Accountant (CMA)

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 Doctor of Philosophy (Ph.D)
 Graduate Aptitude Test in Engineering (GATE)
 Graduate Management Admission Test (GMAT)
 Graduate Record Examinations (GRE)
 International English Language Testing System (IELTS)
 Joint Entrance Exam (JEE)
 Law School Admission Test (LSAT)
 Master of Business Administration (MBA)
 Medical College Admission Test (MCAT)
 National Council for Hotel Management and Catering Technology (NCHMCT)
 National Defense Academy (NDA)
 National Institute of Fashion Technology (NIFT)
 Naval Academy (NA)
 Scholastic Assessment Test (SAT)
 Symbiosis National Aptitude Test (SNAP)
 Test of English as a Foreign Language (TOEFL)
 Union Public Service Commission (UPSC)
 Xavier Aptitude Test (XAT)

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LIST OF ORGANIZATIONS MENTIONED IN THE REPORT
 Aakash Educational Services Ltd.
 Ace Creative Learning
 ASK Pravi Pvt. Equity Opportunities Fund
 Bansal Classes Pvt. Ltd.
 C S India Pvt. Ltd.
 Career Point Ltd.
 Careers360
 Central Board of Secondary Education
 CL Educate Ltd.
 CS Co. Ltd.
 EasySkillz
 Educomp Solutions Ltd.
 Edukart
 Embibe
 Experifun Learning Solutions Pvt. Ltd.
 Gateforum Educational Services
 IIT-Ian'S Pace Education Pvt. Ltd.
 IMS Learning Resources Pvt. Ltd.
 Indus World Schools
 Jamboree Education Pvt. Ltd.
 Kalaari Capital
 Kaplan Inc.
 Learnpedia
 Lightbox
 Manipal Group
 Manya Education Pvt. Ltd.
 Meritnation
 MockBank
 Motion Education Pvt. Ltd.
 Pearson Affordable Learning Fund
 Pearson Plc.
 Pinstorm
 Resonance Eduventures Pvt. Ltd.
 Simplilearn
 Snapdeal

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 State Bank of India
 Target PMT
 The Gate Academy Pvt. Ltd.
 Triumphant Institute of Management Education Pvt. Ltd.
 University Grants Commission
 Vidyamandir Classes Pvt. Ltd.
REPORT SAMPLE
FIGURE 1: MARKET SIZE TEST PREPARATION IN INDIA — UNDERGRADUATE, POSTGRADUATE AND FOREIGN COURSES (INR CRORE / US$ BILLION)
Source: Indalytics Advisors
Undergraduate Courses
Postgraduate Courses
Foreign Courses
Year = 2014 (E)
Total Market Size:
INRXYZ crore
US$XYZ billion

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FIGURE 2: TEST PREPARATION FOR UNDERGRADUATE COURSES IN INDIA — FULL–TIME COACHING, STUDY MATERIAL AND PRACTICE TESTS (INR CRORE / US$ BILLION)
Source: Indalytics Advisors
FIGURE 3: NUMBER OF GOVERNMENT AND PRIVATE HIGHER EDUCATION INSTITUTIONS IN INDIA
Source: Ministry of Human Resource Development; Planning Commission, Government of India; Indalytics Advisors
Full–time Coaching
Study Material
Practice Tests
Year = 2014 (E)
Total Market Size:
INRXYZ crore
US$XYZ billion
Government Higher Education institutions
Private Higher Education institutions
Total = XYZ
Year = 2013 (E)

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FIGURE 4: ENROLLMENT IN HIGHER SECONDARY — STANDARDS XI AND XII — BY STREAMS OF EDUCATION
Source: Ministry of Human Resource Development; National University of Educational Planning and Administration; Indalytics Advisors
FIGURE 5: ENROLLMENT IN HIGHER SECONDARY — STANDARDS XI AND XII — GROSS ENROLLMENT RATIO, NET ENROLLMENT RATIO AND TRANSITION RATE
Source: Ministry of Human Resource Development; National University of Educational Planning and Administration; Indalytics Advisors
Arts
Science
Commerce
Vocational
Others
Academic Year: 2013
Total Enrollment:
XYZ million
Gross Enrollment Ratio
Net Enrollment Ratio
Transition rate
Academic Year: 2013
Total Enrollment:
XYZ million

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DISCLAIMER
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Indalytics Advisors Private Limited.
The information contained in this report is of a general nature and is not intended to address any particular individual or entity’s circumstances. Although proper care has been taken to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. The publisher should not be held liable for any discrepancy in the information. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation.
Publication Volume: GCI-14-GL–06
Publication Date – November 2014
© 2014 Indalytics Advisors Private Limited
For further information, please contact info@indalytics.com

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NOTES