@JKFloodRelief (now @InCrisisRelief) is a citizens led relief coordination support initiative, responding to the devastating crisis events in India, starting with J&K floods. Our aim is to channelize the goodwill of public and other well-meaning organizations into positive action, by minimizing the mismatch of what is needed and what is offered to help. The slides show the story of its inception and how it executed efficient online and offline coordination to provide immediate support to rescue and relief operations during J&K floods 2014. Please check our blogs for updates and info: http://jkfloodrelief.org

1. “Public Goodwill to Positive Action”
!
JKFloodRelief.Org Initiative
Leadership Lessons
A guide for Digital Communities
@parrysingh

2. This is the story behind JKFloodRelief.Org
!
A volunteer initiative that came about within 24 hours to
channelize public goodwill into action for JK Floods rescue &
relief
!
Perhaps one of the largest to leverage digital tools to
complement & catalyze the fantastic on ground efforts by
thousands of brave volunteers
!
!
We hope this documentation is a guide for similar efforts
anywhere in the world

3. On the night of September 6, several areas in Jammu & Kashmir
got flooded.
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This was caused by unprecedented rain, highest in 100 years
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Srinagar, the capital was submerged with water up to 15-20 ft in
some areas & entire villages were wiped out
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Over 500,000 were stranded
!
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!
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Before After

5. 8 days later….

7. #JKFloodRelief.Org
One of the largest citizen driven initiatives at scale
Hundreds of tons
Relief Material
!
12000
Rescue Leads
30
Corporate Partners
26
Collection Centres
On Ground
Relief Centres
Global
Footprint

8. 5 steps to create communities like #JKFloodRelief
1
PROMPT SETUP
3
PARTNER WITH
EXPERTS
!!!!!
4
COMPLEMENT
ON GROUND
EFFORTS
!!!
5
FOLLOW UP
FOR CLOSURE
!!!!!
2
!
CLEAR
COMMUNICATION
!!!!

9. Setting up
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Response Led
!
Communities

10. JKFloodRelief.Org core members
RESPONSE LED COMMUNITIES
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COMMON CAUSE
DISTRIBUTED LEADERSHIP
AMORPHOUS STRUCTURE
!
Real Time platforms enable Real Time communities

11. Corporate
Partners
COMMUNITY
ECOSYSTEM
!
!
! Citizens Non-core
Non
Profits
Govt.
IMPACT
Core
RESPONSE
LED COMMUNITY
FORCE
!
MULTIPLIER

12. Communicate
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Clearly
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Consistently
!
!

13. COMMUNICATION
!
REINFORCE
Speed trumps perfection : Hashtags channelize action instantly

14. COMMUNICATION
!
REINFORCE
!!
A Hashtag + Call to action is a powerful force

15. COMMUNICATION
!
REINFORCE
BANNERS: Powerful Causes need Communication that’s Direct

16. COMMUNICATION
!
REINFORCE
!!
Change messages as you build digital assets

17. COMMUNICATION
!
REINFORCE
LISTEN
!
Become an information switchboard

18. COMMUNICATION
!
REINFORCE
LISTEN
SHARE
!!
Share problems & resolutions

19. Share problems & resolutions
COMMUNICATION
!
REINFORCE
LISTEN
SHARE
!!

20. Share problems & resolutions
COMMUNICATION
!
REINFORCE
LISTEN
SHARE
!!

21. Share achievements & challenges
COMMUNICATION
!
REINFORCE
LISTEN
SHARE
!!

23. Develop
!
Partner
!
Ecosystem

24. PARTNER ECOSYSTEM
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EXPRESS SPECIFIC NEEDS
!!!
Needs change daily
Daily needs update
Articulate specific needs to generate partner interest

25. PARTNER ECOSYSTEM
!
EXPRESS SPECIFIC NEEDS
RECOGNIZE PARTNERS
!!
Promote partner activities

26. PARTNER ECOSYSTEM
!
EXPRESS SPECIFIC NEEDS
RECOGNIZE PARTNERS
!!!
Share proof publicly

27. Sep 9
9 Partners
Sep 9
19 Partners
PARTNER ECOSYSTEM
Today
28 Partners
!
EXPRESS SPECIFIC NEEDS
RECOGNIZE PARTNERS
!!!!!!!

28. Be a genuine source for the best option…promote even if you’re
not a partner
PARTNER ECOSYSTEM
!
EXPRESS SPECIFIC NEEDS
RECOGNIZE PARTNERS
!!!

29. PARTNER ECOSYSTEM
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EXPRESS SPECIFIC NEEDS
RECOGNIZE PARTNERS
EMPOWER
!!!!!
Do what you do best…hyperlink the rest

30. PARTNER ECOSYSTEM
!
EXPRESS SPECIFIC NEEDS
RECOGNIZE PARTNERS
EMPOWER
!!!!!
Empowerment knows no borders

31. Complement
Catalyze
On ground efforts

32. COMPLEMENT OFFLINE
!
VOLUNTEERS
!!!
Volunteering is infectious…share the efforts

33. COMPLEMENT OFFLINE
!
VOLUNTEERS
!!!
The real action is on ground

34. COMPLEMENT OFFLINE
!
VOLUNTEERS
NON PROFITS
!!!
Crowdsource a humanitarian FedEx

35. COMPLEMENT OFFLINE
!
VOLUNTEERS
NON PROFITS
!!!
Crowdsource a humanitarian FedEx

36. COMPLEMENT OFFLINE
!
VOLUNTEERS
NON PROFITS
!!!
Information channel for on ground agencies

37. COMPLEMENT OFFLINE
!
VOLUNTEERS
NON PROFITS
GOVERNMENT
!!!
Curated information for official relief efforts

38. COMPLEMENT OFFLINE
!
VOLUNTEERS
NON PROFITS
GOVERNMENT
!!!
Remember the real heroes

39. COMPLEMENT OFFLINE
!
VOLUNTEERS
NON PROFITS
GOVERNMENT
!!!
Coordinate with government efforts

40. !
Reassess
!
Follow up
!
Closure
!

41. FOLLOW UP
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REGROUP
!!!
Regroup at pivotal stages

42. FOLLOW UP
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REGROUP
REASSESS
!!!!
Reassess needs from Rescue to Relief to Rehabilitation

43. FOLLOW UP
!
REGROUP
REASSESS
!!!!
Help people get back to their normal lives

44. FOLLOW UP
!
REGROUP
REASSESS
!!!!
Continue to be a “post-peak” information source

45. FOLLOW UP
!
REGROUP
REASSESS
CLOSURE
!!!!
Accountability to partners & volunteers

46. 1
SETTING UP RESPONSE
COMMUNITIES
!
COMMON CAUSE
DISTRIBUTED LEADERSHIP
AMORPHOUS STRUCTURE
!
5 steps to create Response driven
communities like #JKFloodRelief
3
PARTNER ECOSYSTEM
!
EXPRESS SPECIFIC NEEDS
RECOGNIZE PARTNERS
EMPOWER
!!!!
4
COMPLEMENT OFFLINE
!
VOLUNTEERS
OFFLINE AGENCIES
GOVERNMENT
!!!
5
FOLLOW UP
!
REGROUP
REASSESS
CLOSURE
!!!!
2
COMMUNICATION
!
REINFORCE
LISTEN
SHARE
!!

47. Scale for other efforts

48. !
!
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Common Interests can be channelized for specific response
!
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Digital tools enable crowdsourced action
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!
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Scale isn’t always resource intensive
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Speed trumps perfection
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!
!
!

49. !
To the thousands of selfless, faceless & committed
public volunteers & Army personnel on ground
who made this possible
!
Thank You
!
!
JKFLOODRELIEF.ORG
A VOLUNTEER DRIVEN INITIATIVE
JKFloodRelief.Org is now INCrisisRelief.Org
@INCrisisRelief