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The #JKFloodRelief.org story and Lessons Learned - 1

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@JKFloodRelief (now @InCrisisRelief) is a citizens led relief coordination support initiative, responding to the devastating crisis events in India, starting with J&K floods. Our aim is to channelize the goodwill of public and other well-meaning organizations into positive action, by minimizing the mismatch of what is needed and what is offered to help. The slides show the story of its inception and how it executed efficient online and offline coordination to provide immediate support to rescue and relief operations during J&K floods 2014.
Please check our blogs for updates and info: http://jkfloodrelief.org

Published in: Leadership & Management
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The #JKFloodRelief.org story and Lessons Learned - 1

  1. 1. “Public Goodwill to Positive Action” ! JKFloodRelief.Org Initiative Leadership Lessons A guide for Digital Communities @parrysingh
  2. 2. This is the story behind JKFloodRelief.Org ! A volunteer initiative that came about within 24 hours to channelize public goodwill into action for JK Floods rescue & relief ! Perhaps one of the largest to leverage digital tools to complement & catalyze the fantastic on ground efforts by thousands of brave volunteers ! ! We hope this documentation is a guide for similar efforts anywhere in the world
  3. 3. On the night of September 6, several areas in Jammu & Kashmir got flooded. ! This was caused by unprecedented rain, highest in 100 years ! Srinagar, the capital was submerged with water up to 15-20 ft in some areas & entire villages were wiped out ! Over 500,000 were stranded ! ! ! ! ! ! ! ! ! ! Before After
  4. 4. 8 days later….
  5. 5. #JKFloodRelief.Org One of the largest citizen driven initiatives at scale Hundreds of tons Relief Material ! 12000 Rescue Leads 30 Corporate Partners 26 Collection Centres On Ground Relief Centres Global Footprint
  6. 6. 5 steps to create communities like #JKFloodRelief 1 PROMPT SETUP 3 PARTNER WITH EXPERTS !!!!! 4 COMPLEMENT ON GROUND EFFORTS !!! 5 FOLLOW UP FOR CLOSURE !!!!! 2 ! CLEAR COMMUNICATION !!!!
  7. 7. Setting up ! Response Led ! Communities
  8. 8. JKFloodRelief.Org core members RESPONSE LED COMMUNITIES ! COMMON CAUSE DISTRIBUTED LEADERSHIP AMORPHOUS STRUCTURE ! Real Time platforms enable Real Time communities
  9. 9. Corporate Partners COMMUNITY ECOSYSTEM ! ! ! Citizens Non-core Non Profits Govt. IMPACT Core RESPONSE LED COMMUNITY FORCE ! MULTIPLIER
  10. 10. Communicate ! Clearly ! Consistently ! !
  11. 11. COMMUNICATION ! REINFORCE Speed trumps perfection : Hashtags channelize action instantly
  12. 12. COMMUNICATION ! REINFORCE !! A Hashtag + Call to action is a powerful force
  13. 13. COMMUNICATION ! REINFORCE BANNERS: Powerful Causes need Communication that’s Direct
  14. 14. COMMUNICATION ! REINFORCE !! Change messages as you build digital assets
  15. 15. COMMUNICATION ! REINFORCE LISTEN ! Become an information switchboard
  16. 16. COMMUNICATION ! REINFORCE LISTEN SHARE !! Share problems & resolutions
  17. 17. Share problems & resolutions COMMUNICATION ! REINFORCE LISTEN SHARE !!
  18. 18. Share problems & resolutions COMMUNICATION ! REINFORCE LISTEN SHARE !!
  19. 19. Share achievements & challenges COMMUNICATION ! REINFORCE LISTEN SHARE !!
  20. 20. Develop ! Partner ! Ecosystem
  21. 21. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS !!! Needs change daily Daily needs update Articulate specific needs to generate partner interest
  22. 22. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !! Promote partner activities
  23. 23. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !!! Share proof publicly
  24. 24. Sep 9 9 Partners Sep 9 19 Partners PARTNER ECOSYSTEM Today 28 Partners ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !!!!!!!
  25. 25. Be a genuine source for the best option…promote even if you’re not a partner PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !!!
  26. 26. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS EMPOWER !!!!! Do what you do best…hyperlink the rest
  27. 27. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS EMPOWER !!!!! Empowerment knows no borders
  28. 28. Complement Catalyze On ground efforts
  29. 29. COMPLEMENT OFFLINE ! VOLUNTEERS !!! Volunteering is infectious…share the efforts
  30. 30. COMPLEMENT OFFLINE ! VOLUNTEERS !!! The real action is on ground
  31. 31. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS !!! Crowdsource a humanitarian FedEx
  32. 32. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS !!! Crowdsource a humanitarian FedEx
  33. 33. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS !!! Information channel for on ground agencies
  34. 34. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS GOVERNMENT !!! Curated information for official relief efforts
  35. 35. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS GOVERNMENT !!! Remember the real heroes
  36. 36. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS GOVERNMENT !!! Coordinate with government efforts
  37. 37. ! Reassess ! Follow up ! Closure !
  38. 38. FOLLOW UP ! REGROUP !!! Regroup at pivotal stages
  39. 39. FOLLOW UP ! REGROUP REASSESS !!!! Reassess needs from Rescue to Relief to Rehabilitation
  40. 40. FOLLOW UP ! REGROUP REASSESS !!!! Help people get back to their normal lives
  41. 41. FOLLOW UP ! REGROUP REASSESS !!!! Continue to be a “post-peak” information source
  42. 42. FOLLOW UP ! REGROUP REASSESS CLOSURE !!!! Accountability to partners & volunteers
  43. 43. 1 SETTING UP RESPONSE COMMUNITIES ! COMMON CAUSE DISTRIBUTED LEADERSHIP AMORPHOUS STRUCTURE ! 5 steps to create Response driven communities like #JKFloodRelief 3 PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS EMPOWER !!!! 4 COMPLEMENT OFFLINE ! VOLUNTEERS OFFLINE AGENCIES GOVERNMENT !!! 5 FOLLOW UP ! REGROUP REASSESS CLOSURE !!!! 2 COMMUNICATION ! REINFORCE LISTEN SHARE !!
  44. 44. Scale for other efforts
  45. 45. ! ! ! Common Interests can be channelized for specific response ! ! Digital tools enable crowdsourced action ! ! ! Scale isn’t always resource intensive ! ! Speed trumps perfection ! ! ! !
  46. 46. ! To the thousands of selfless, faceless & committed public volunteers & Army personnel on ground who made this possible ! Thank You ! ! JKFLOODRELIEF.ORG A VOLUNTEER DRIVEN INITIATIVE JKFloodRelief.Org is now INCrisisRelief.Org @INCrisisRelief

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