Kolkata Couture Fashion And Lifestyle Week

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Kolkata Couture Fashion And Lifestyle Week

  1. 1. We at Idea Weavers believe that Asian Designers today are as creative and talented as other international designers and can make it big, very big, not only in India but also in other countries such as UK, USA and Europe. With production houses in India and the rich Indian culture inspiring their designs, these Indian designers have a competitive edge over others. They just need a platform in other countries where they could show the world what they are made of and what they can achieve in terms of creativity. We wish to provide them with this much needed platform through APLFW which will be held twice every year for the next 3 years minimum. The 1 st Season of APLFW was held in London at The Bloomsbury Ballroom from 10 th May to 12 th May, 2010. The success of the Event has encouraged us to hold the 2 nd Season this March(20111) itself on a much larger scale. Moreover the first season of Kolkata Couture Fashion Week - a fashion week for the elite class of Kolkata and India was held with great pomp and show from 9 th to 12 th Sep’2010 and now the next season…. We are an Event Management firm founded in India to promote Asian Designers abroad as well as in their countries. A BOUT U S : I DEA W EAVERS PVT. LTD.
  2. 2. PRESENTS K OLKATA C OUTURE F ASHION & L IFESTYLE WEEK In association with an I dea W eavers E vent Presents
  3. 3. A 5 Star Property - offering the largest Ballrooms in Kolkata. With its Grand Interiors offers the perfect setting for this Grand Event. V ENUE : S WISSOTEL K OLKATA
  4. 4. KCFW E VENTS: <ul><li>EVENTS: </li></ul><ul><li>Accessory, apparels, lifestyle products, Fashion Shows (21 shows at Kolkata) </li></ul><ul><li>Accessory, apparels, lifestyle products Exhibitions (25-35 Hours at Kolkata) </li></ul><ul><li>Press Conferences – 1 (at Kolkata) </li></ul><ul><li>Press Preview Parties – 1 (at Roof-Top Kabanas) </li></ul><ul><li>Networking Receptions; Nightly After Parties (3 at Kolkata - Maya & Roof-Top) </li></ul>
  5. 5. DESIGNER COLLECTION SHOW: High profile, established designers who have consistently proven to be operating a viable business over a number of seasons are eligible to participate in an individual capacity. TRADE SHOW: Some of the well established commercial LIFESTYLE brands gets to showcase their upcoming collection. JEWELRY SHOW: Only the most established brands with excellent creativity who have over the years specialized in catering to the big fat indian weddings will display their most exquisite collection. EXHIBITION: New infrastructures and packages present affordable options in what has been designed to attract greater Traffic and business outcomes for all emerging and established exhibitors. P ARTICIPATION C ATEGORY:
  6. 6. DESIGNER COLLECTION SHOW: INVESTMENT: RS.175000 ,35 LOOKS( SOLO) TWO DSGR: 20 LOOKS , Rs.100000 THREE DSGRS: 15 LOOKS RS. 75OOO. JEWELRY SHOW: Investment: Rs 1,25,000 Looks: 15 looks per Participant. Included Components: Lighting system including moving lights Sound system with playback and DJ decks (DJ turntables available at an additional cost) Venue Manager, Backstage Manager, Seating Director and Front-of-House Manager Cleaning and security Dressers and ushers Backstage equipment including clothes racks Hair and make-up mirrors, steamers and irons Details and runway shots on official IPLFW website Media pit management TRADE SHOW: Investment: Rs 1,25,000 Looks: 20 looks per Participant. Capacity: 350 Total 300 seated, 50 standing,. Runway: Floor level (existing polished concrete) (custom runways available additional cost) 21.0m long x 2.4 m wide (straight) NB: The above rates do not include charges for display stands that are available for exhibitions. Please see the next page for display stand charges should you wish to exhibit your collection along with a show. P ARTICIPATION C ATEGORY:
  7. 7. EXHIBITION STANDS : Investment: Rs 75,000 Number: 15 Size: 6’ x 8’ P ARTICIPATION C ATEGORY: INCLUDED COMPONENTS: 2 rails/racks; spotlights chair & table; 30 hangers security; maintenance designer/sponsor name plate
  8. 8. K OLKATA C OUTURE F ASHION & L IFESTYLE W EEK (KCFLW) KOLKATA ; FEBRUARY/MARCH 2011 DAY 1: 6 FASHION SHOWS DAY 2: 6 FASHION SHOWS DAY 3: 6 FASHION SHOWS 15 EXHIBITION STALLS (6’ X 8’ EACH) OPEN ON ALL 3 DAYS EVENT START TIME : 11:30 A.M EVENT FINISH TIME: 8:00 P.M AFTER PARTY AT MAYA & ROOF -TOP EACH DAY FROM 10:00 P.M ONWARDS
  9. 9. <ul><li>T.V. PARTNER - ZEE TRENDZ / FTV </li></ul><ul><li>(Coverage : 4 half hour episodes with 50 promotions on KCFW) </li></ul><ul><li>MAGAZINE PARTNER - WEDDING AFFAIR </li></ul><ul><li>(Coverage : 4 full pages in their next issue) </li></ul><ul><li>RADIO PARTNER - Red FM (93.5) </li></ul><ul><li>(Coverage : more than 50 promos on their radio channel in Kolkata 2 week before the Event starts) </li></ul><ul><li>ONLINE PARTNER - indiatimes.com/ fashionfad.in </li></ul><ul><li>(Coverage : 30 web pages on KCFW) </li></ul><ul><li>OUTDOOR PARTNER - SELVEL/ BRIGHT ADVERTISING/DISPLAY/ARUN SIGN/ENKON </li></ul><ul><li>(Coverage : 5 Billboards in Kolkata, Delhi & Mumbai) </li></ul><ul><li>ADDITIONAL TARGETED COVERAGE with Additional Media Invited - The Telegraph, Hindustan Times, Statesman, DNA, The Asian Age, Times of India, Femina, Vogue Mag, VIVAH mag, Cosmopolitan Mag, FAQ, NDTV Good times, Aaj Tak, Bangla News Channels, Online Portals: </li></ul><ul><ul><ul><ul><li>-12 Full Pages with Newspapers in each city- Kolkata, Delhi, Bombay; </li></ul></ul></ul></ul><ul><ul><ul><ul><li>-90 webpages in popular Fashion & Lifestyle Portals </li></ul></ul></ul></ul><ul><ul><ul><ul><li>-10 full pages in popular magazines </li></ul></ul></ul></ul><ul><ul><ul><ul><li>-10 minutes of TV coverage on Popular News Channels </li></ul></ul></ul></ul>T ARGET M EDIA :
  10. 10. The 1 st Season Overview : Grand Opening : NARENDRA KUMAR (impressed LAKME CEO - Mr Anil Chopra present at his show) Neeta Lulla presenting grand opening
  11. 11. Vikram Phadnis Nita Lulla with John Woolford Anju modi Koomal sood
  12. 12. ARJUN SULAKSHANA RIAZ GANGI
  13. 13. WENDELL RODRICS Anshu modi
  14. 14. ANJU MODI Vikram phadnis
  15. 15. Mughdha godse at the show
  16. 16. We are counting on your support, and will be delighted to have our image linked with yours Hoping that our association with you goes a long way. Will be happy to answer any queries you might have. F INAL M ESSAGE :
  17. 17. CONTACT US: VIVEK AGARWAL ( CEO ) DK AGARWAL (director ) IDEA WEAVERS PVT LTD P: +91 900703038163 / +91 9831287364 E: [email_address] info @iplfashionweek.com W:www.iplfashionweek.com

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