Save Water, Save Lives - World Water Day. In view of the World Water Day 2011, the International Water Management Institute (IWMI), the Sri Lanka Red Cross Society (SLRCS) and the International Federation of the Red Cross & Red Crescent Societies (IFRC) launched an awareness campaign alerting the public the importance of saving water. The theme of the campaign was "AWAKE BEFORE ITS TOO LATE - SAVE WATER, SAVE LIVES"