Why use voice over Internet Protocol (VoIP) hardware in your small business? Because VoIP lets you combine voice, data, and video into a single, easy-to-manage service. Not sure why VoIP is such a big deal these days? You're not alone. Still, VoIP is taking the world by storm. Market research firm In-Stat estimated in a recent report that the total number of mobile VoIP users will reach 288 million by the end of this year. Many small business owners have heard about voice over Internet protocol (VoIP), but they're not sure how it applies to them. Learn more at www.itpvoip.com

1. ITP VoIP
10 Reasons To Switch To VoIP
Phone Service
For Your Home Or Office

2. • What is a VoIP phone service option?
• What makes ITP VoIP better than its competitors?
• Why should I get VoIP service?
• Q&A Session
Today’s Presentation

3. Elle Spektor
Ajax Union Marketing, Marketing Manager
Follow me on Twitter:
@ElleSpektor
Connect with me on LinkedIn:
Linkedin.com/in/ElleSpektor

4. ITP VoIP
ITP is a leading provider of both residential and business VoIP.
ITP offers flexible solutions that can meet the needs of any customer.
Like us on Facebook:
Facebook.com/ITPVoIP
Follow us on Twitter:
@ITPVoIP
Connect with us on LinkedIn:
Linkedin.com/Company/ITP-VoIP

5. 1. Connection
2. Technology
3. International
4. Cost
5. Speed
6. Internet
7. Communication
8. Complimentary
9. Easy
10. Service
Here are 10 Buzzwords to describe
the benefits of a VoIP Plan:

6. First,
Some Stats.

7. Did You Know?
• Reallocate ad spend to be focused on the niche
where your personas spend their time.

8. Step 2:
Compelling
Content.

9. Good Communication Builds Trust.

10. Content for your company can be presented in a
variety of media, including:
Create Clever Content.
• Videos
• Blogging
• Articles
• Press Releases
• eBooks
• Infographics
• Case studies
• How-to guides
• Q&A’s
“Marketing Is
Impossible Without
Great Content.”

13. Step 3:
Optimized
Website.

14. 94% of people cited web design as the
reason they mistrusted or rejected a
website

15. •56% of B2B small business websites don’t update their
meta descriptions
•87% don’t do anything to make their “contact us” option
stand out
•82% don’t bother to even list their social media profiles
•68% do not show an email address on the home page
Statistics According To Small Biz Trends*
Did You Know?

16. Do you have the following:
Is Your Website Optimized?
 Google Analytics
 URL
 Page Titles
 Headline
 Body
 Headings
 Images
 Fast Load-Time
 Responsive Design

17. 5 Steps To Designing Great Visual
Communication
1. Typography: Have readable and appropriate fonts
2. Color: Use no more than 5 colors in a single layout
3. Icons: Should be simple. Not distracting
4. Negative Space: Too much information gets cluttered
5. Simplicity: Avoid unnecessary design

18. Step 4:
Call-To-Action.

19. Tell People What TO DO!

20. Personalized Calls-To-Action Convert 42% Better.
Why is a CTA so important?

21. Tell your audience what you want them to do.
Some of our favorites:
What is your Call To Action?
1) Click here.
2) Click here to find out all the details.
3) Sign up for your free trial
immediately.
4) Your free trial is just a click away.
3) Download now.
4) Immediate download.
5) Reply today.
6) Try it free.
7) Start your free trial now.
8) Join now.
9) Start now.

23. In Five Effective Tips…
1. Decide what you what your audience to do.
2. Write action-oriented copy
3. Design a visually friendly button
4. Save and upload to your site
5. Link to proper landing page
Create A Great CTA, Quickly.

24. Step 5:
Landing Pages.

25. • Focus on Conversion
• Better Metrics
• Cut Costs on Advertising
Why landing pages?

26. Are you doing this right now?
5 Steps To A Great LP
 Move your form above the fold
 Make sure the form headline is a call-to-action
 Ensure your privacy policy
 Think about how many fields you have
 Make sure your “submit” button says something other than
“submit”

27. Design Your Own:
www.leadpage.net

28. Design Your Own:
www.leadpages.net

29. Step 6:
Case Studies

30. 8 out of 10 people say that opinions and
recommendations from people they don't
know indicate brand quality and
influence what they buy!
Source: Bazaarvoice

31. Create great case studies and testimonials from
existing clients and customers.
Do you have Case Studies?
Steps For Creating A Case Study:
• Survey Clients.
• Collect Data.
• Put Into a Document.

32. 3 Tips For Great Case Studies
1.Address Their Challenges
2.Talk About Your Solution
3. Show Results

34. Step 7:
Marketing
Automation

35. Sales & Marketing
Go hand-in-hand.

36. The definition… in 10 words
or less.
Marketing automation is
often thought of as just
software to help nurture
contacts more efficiently.

37. Are You Currently…?
 Wasting your valuable time and
money marketing?
 Burning out your email list?
 Not following up frequently enough to
see positive results?

38. Why Marketing Automation?
Step 1: You send an email invitation to
download your latest eBook to a targeted list
Step 2: You send a thank you note to all the
people that downloaded the offer
Step 3: A few days later, you send a follow up
email to the list of people who downloaded the
eBook, offering them a case study on that topic
Step 4: Finally, when someone downloads that
case study, your sales team will get a
notification so they can follow up
Here’s an example of how automation can work for your company:

39. 1. Focusing On Visitors
2. Creating Compelling Content
3. Optimized Website
4. Setting Up Strong Call-To-Actions
5. Generating Great Landing Pages
6. Adding Case Studies and Testimonials
7. Marketing Automation
Recap. Today We Discussed:

40. Action Items!
Tell Us: How Will You
Optimize Your Website
To Close More Deals?

41. Stay in touch
with Joe
.
@JoeApfelbaum

42. Special Bonus:
Register today: www.ITPVoIP.com

43. Ask Us: What questions do YOU have?
Visit Us: www.ITPVoIP.com
Call Us: 1-888-ITP-1110

44. ITP VoIP
ITP is a leading provider of both residential and business VoIP.
ITP offers flexible solutions that can meet the needs of any customer.
Like us on Facebook:
Facebook.com/ITPVoIP
Follow us on Twitter:
@ITPVoIP
Connect with us on LinkedIn:
Linkedin.com/Company/ITP-VoIP