Our 7 steps to increasing your mailing list offers some quick and simple ideas when it comes to building up your subscribers. As most businesses know, having a decent mailing list can increase sales and help to maintain a regular customer flow, so getting your mailing list up to a decent standard in the first place is vital. You can find more blogs and tips at: http://www.isdigitalmarketing.co.uk/marketing-blog/

1. 7 WAYS TO BUILD YOUR EMAIL
MAILING LIST
0330 2232 270
www.isdigitalmarketing.co.uk

2. QUICK SUMMARY
Write Great Content
Special Offers
Prize Draws
Exclusive Information
Free Downloads
Pay For Subscribers
Social Media Sharing

3. WRITE GREAT CONTENT
Although the way we read has changed with the invention of smart phones, Kindles
and iPads, people do still read, just not as many physical books anymore.
This means that if you have the ability to write some really good blogs and articles
then your visitors are likely to want to read the next instalment and therefore sign
up to your mailing list to make sure they do not miss out.
Chuck in a few free exclusive articles and guides as well to thank them for their
email address and you are on to a winner, and outside of the time you take to spend
to write such thrilling masterpieces, this kind of email bait will not cost you any
money to implement – bonus!

4. SPECIAL OFFERS
We all love a special offer. Whether it’s a BOGOF at Tesco’s (other supermarkets are
available) or a 10% discount at our local burger joint, special offers are the
marketing element that nearly every business can in some way offer.
Customers love them as not only is it a way of saving money, it is often a way of
trying something they may never have tried before, and as I mention, from a
business point of view it is easy to find a special offer no matter what industry you
are.
If you are worried it is going to cost you a fortune then don’t, as you just need to get
creative, as for example if you were a Web Design company you could offer a free
website review, which only costs you your time, and not a single penny!

5. PRIZE DRAWS
If everyone that signs up to your newsletter had a chance of winning a new home
every month, I am pretty sure that your mailing list would be pretty big by now, but
if you cannot afford to give away a 5 bed semi in Kent, there is going to be
something you can give away related to your niche.
If you are an online shop then you will have a few old products you could afford to
offer as a carrot on the stick, or, you could simply offer someone the chance to win
£100 worth of vouchers to spend …. With you!
No matter what you offer (within reason) a prize draw that happens every month
for both new and existing subscribers is always a winner, and it can be a really cost
effective way of getting more people to sign up and keeping those existing
subscribers active.

6. EXCLUSIVE INFORMATION
People like to be the first to know about things they are interested in. My friends
over atVodZilla.co offer a newsletter that gives them the inside information to new
releases on video on demand sites like NetFlix and Amazon Prime.
Their visitors sign up to the newsletter because not only does it save them time
when it comes to finding out what they can watch when they get home from work,
but it is also gives them a little bit of information that they are probably going to
find out before a lot of others, which makes them feel very special.
Of course, not every industry can offer this kind of information, but if you can, it is a
sure fire way to keep people on your mailing list and also entice them to sign up in
the first place.

7. FREE DOWNLOADS
Pay Per Click is a great way of getting people onto your mailing list if you are willing
to spend a bit of money to attract them.
Some business owners might take a dim view of this, but when you think of it
logically, if that one subscriber costs you 50p for the click, yet they make a purchase
from you, then is it not a really well spent 50p?
Of course, you need to make sure that you lead them to a reason to sign up to your
mailing list, but by having a specific PPC campaign that targets the goal of more
email sign ups, you can quickly build a mailing list that could be worth a small
fortune in the near future!

8. PAY FOR SUBSCRIBERS
You probably (or hopefully) have a decent Facebook page and a Twitter following,
but how many of them are also on your mailing list?
Whilst I am never one for sending the same message, to the same people again and
again, there is no harm in those same people seeing a message on Facebook and
then in their email, as long as you are not pumping out communication left right
and centre.
You should be making sure that you promote your newsletter on your social media
channels to make sure that you have as many potential customers on as many
marketing platforms as you can, which increases the chances of engagement and
therefore conversions!

9. SOCIAL MEDIA SHARING
If you are selling pet products and you offered a free download entitled “How To
Make Your Pet Toys Last Longer”, I guarantee you people will download it, no
matter how many times you convince yourself that people are not interested.
The Internet has opened up a massive demand to learn more and if you can offer a
free download (or whitepaper as they are often known) and you get it in front of the
right people, they are going to download it and give you their email list at the same
time.
This is what we call a win win, because not only do you get their email to add to
your potential sales list, but you also get your brand, knowledge and authority in
front of them in your download.