This is a slideshow of some pictures taken by IPG Mediabrands at the recently concluded 59th Cannes Lions International Festival of Creativity 2012. Enjoy!
12. Initiative Twilight: Activating the Digital Universe for Change
Arianna Huffington, Jeremy Hymans and David Shing were our fabulous
speakers for the evening!
13. Guests share a drink at Initiative Twilight:
Activating the Digital Universe for Change
14. Guests gathering for a photo at Initiative Twilight:
Activating the Digital Universe for Change
15. Duy’s favorite seminar of the week was The Coca-Cola Company: New Rules of
Marketing and Consumer Engagement featuring Joseph Tripodi, Executive Vice-
President, Chief Marketing and Commercial Officer
16. It is not every day that IPG chairman Michael Roth takes to the stage only to introduce
the speakers. Here he is to introduce Shekhar Kapur, the noted Indian film director
and Balki (R Balakrishnan), chairman and creative head of Roth's own agency, Lowe
Lintas India.
17. India was in focus at Cannes, for the first time in 58 years
since the festival began in 1954.
Roth noted that the session at Cannes was an
indication of the importance of India in the global economy.
18. He added that his own group, IPG, was committed to India in a big way through Lowe
Lintas, which was launched in 1939. Today they handle about 250 clients – more than
what the agency's New York office handles
21. IPG Mediabrands & Yahoo! Party. Gossip Girl and Glee actors
joined Mat Seiler and Yahoo! CEO
22. Time Warner featured Peter Roth, President Warner Bros
Television, Michael Patrick King, executive producer Sex and the
City and Jeff Bewkes, Chairman Time Warner.
31. Day 5 of the festival: A great talk by the acclaimed philosopher and writer Alain de
Botton, who was brought to Cannes by Ogilvy & Mather. He drew parallels between
advertising and art, which he describes as "the sensory presentation of an idea."
32. Alain suggested that much of advertising works at the bottom of Maslow's pyramid
and that we need to find a way to work at the top by appealing more to real needs than
to desires. Those needs could address one or more of Epicurus' three key ingredients
for happiness - friends, freedom and thoughtfulness/reflection.
33. He also talked a lot about the fear of failure, which impedes our creativity,
but reassured us that no creativity can occur without that fear and that
nobody can be successful at everything.
34. Our very own Jacki Kelly travelling up and down the croisette with
our branded tuk-tuks
44. Gen and Duy at the one of highlight in Cannes Lions 2012
with Bill Clinton
45. There has been much talk in recent times about how the advertising industry could (and should)
use its considerable wealth of creativity (and wealth) to help change people’s behavior for the
benefit of the world. That message was amplified when former President Bill Clinton addressed
the ad world in Cannes. Invited to the Cannes Lions Festival of Creativity by Brazilian media
group Grupo ABC, Clinton called on the assembled to channel their creative energy toward
coming up with world-changing ideas.
46. While Clinton’s message was simple - that those whose with the power to persuade could have
great impact when those energies are focused on the greater good - his impressive insight and
global context helped make his point.