Solitaire Townsend's (Futerra) presentation on Staff Engagement from Islington Climate Change Partnership's Staff Engagement Masterclass on 19th April 2012.

1. STAFF%COMMUNICATIONS%
ICCP$
Solitaire$Townsend,$Co3Founder$
WWW.FUTERRA.CO.UK

2. THE%TEAM%
PR$&$media$$/$$strategy$$/$$adver=sing$&$brand$$
employee$engagement$$/$$visual$&$digital$

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4. THOUGHT%LEADERSHIP%
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5. SUSTAINABILITY"
age of problems" age of solutions "
 Poverty and inequity"  Sustainable
 Epidemics and development"
health crisis"
 Climate change"
 Biodiversity loss"
 Financial crash"
 Security threats"
WWW.FUTERRA.CO.UK

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7. SUSTAINABILITY%COMMUNICATIONS%
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8. BY%BUSINESS%
ACCOUNTING GREEN REVENUE
FOR
SUSTAINABILITY
VISION OF A RADICAL ETHICS &
SUSTAINABLE ISSUE CAMPAIGNING
FUTURE
DECOUPLING & PRODUCT
BEHAVIOUR CHANGE TRANSFORMATION
SCALE & CHOICE EDITING
STAFF SUSTAINABILITY
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14. Make a plan"
The%Purpose% Communica=ons$objec=ves$
The%Target% Knowing$your$audience$
The%Message% What$and$who$$
The%Tac@cs% How$to$get$your$message$across$
The%Results% Measure$and$learn$
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15. audience"
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16. KNOW%YOUR%AUDIENCE%
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17. Source:$Pat$Dade$

18. HUMAN%BEHAVIOUR%
Spock
Rational
Cost/Benefit decisions
“ego”
Homer
Emotional
Instincts and habits
“id”

19. Information/ Incentives" Decision"
Action
!
"
ence
Sali
Primi
ng"
ults"
Defa
Action
Habit
?
f"
"
proo ial
Soc

20. Statu
s"
Messenger"
Incentives"
Salience"
Action
…
Priming"
cs"
Infrastructure" Heuristi
Habit
"

21. message"

22. use words
that sell

23. don’t nag"

24. beware the bystander effect"

25. make clear
direct requests

26. seeing is believing"

27. don’t create fear without agency"

28. balance language"

29. empathy and emotion are powerful tools"

30. don’t rely on human survival instincts"

31. don’t criticise home
or family "

32. keep it personal"

33. stories work"
"

34. BUILD%TRUST%
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36. tactics"
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37. change groups"
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38. not all messengers are equal"
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39. remind, remind, remind"
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40. label people"
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41. catch me
when I’m open to change"
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42. make it
a pleasure"
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43. photography
viral stunts
features
direct radio
marketing
launch local
events advertising
packaging/loyalty coupons
presentations/
speeches
sponsorships
webcasting channels! exhibitions
roadshows
competitions
word-of-mouth
interviews
local
events internet celebrity
advertorials endorsements
posters websites
& portals
WWW.FUTERRA.CO.UK case studies

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46. keep on communicating"
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47. THANK%YOU%
Solitaire$Townsend$
TwiIer:$@GreenSolitaire$
Email:$soli@futerra.co.uk$
WWW.FUTERRA.CO.UK