Breakthrough reporting, analysis and planning tools for midsize companies.

Breakthrough Reporting, Analysis and Planning for Midsize Companies

Patrick Spedding
IBM Cognos Midmarket Solutions Manager, A/NZ

© 2009 IBM Corporation


Agenda

• The opportunity and challenge for midsize
companies

• Introducing IBM Cognos Express

• Case Study:

Wendys Old Fashioned Hamburgers NZ

• Getting Started: Think Big, Start Small



The reality of living in a globally integrated world is upon us.

• Tight credit markets and limited access to capital.
• Economic downturn and future uncertainty.
• Energy shortfalls and erratic commodity prices.
• Information explosion and risk/opportunity growth.
• Slowing economic superpowers and emerging economies.
• Increasingly complex supply chains and empowered
consumers.

The world is connected:
economically, socially and technically.



Midmarket companies are clearly focused on improving efficiency, with
customer care, business insight and working smarter close behind
Top Business Challenges
Improving efficiency
and reducing costs Improving
Efficiency
Increasing employee
productivity
Managing customer
relationships and providing Customer
better service Care
Attracting new
customers

Better predicting market
Business
trends and managing risk Insight
Collaborating across Working
employees, partners and/or
Smarter
suppliers
n=1879

2. How critical is it to address each of the following challenges with regards to improving your business
performance and efficiency?
Please rate them on a scale of 1 to 5, where 1 is “Not Critical At All” and 5 is “Extremely Critical”.


A balancing act for today‟s midmarket executive

Differentiate from
competitors
Optimize costs
Reach customers and
Maintain secure, reliable improve collaboration
infrastructure
Greater insights and
Manage Legacy Systems better decisions



Challenges facing Midsize organizations



Challenges Facing Midsize Organizations

 Need to be more effective and efficient
 Unable to readily view and use their information
 Over reliance on spreadsheets
 Need solutions to drive competitive advantage
 Purpose-built BI and PM perceived as too large
Business and complex
 Unable to respond to increasing demand from
business
 Limited budget and resources
 Limited BI/PM experience
 Growing number of data sources and data
volumes
IT


Information
Information-driven and
accountable culture through
Dashboards and Reports

Action
Align resources
with decisions Insight
through Early identification
Planning of opportunities and
issues through
Analysis


Dashboards/Reports Information-driven
and accountable
culture through
dashboards and
reports

Planning Analysis

Align resources with
decisions through Early identification of
Planning opportunities and issues
through Analysis


IBM Cognos Express

The only integrated Reporting, Analysis, Planning,
Forecasting and Budgeting solution purpose built and
priced for midsize companies



Easy to Install
Pre-configured solution includes
everything required for simple deployment
and management
Easy to Use
Self-service access empowers business
users and removes the burden from IT

Easy to Buy
Packaged and priced right… Start small, start
anywhere, deliver immediate value, and grow



Easy to Install

 Benefits
• Preconfigured “No assembly
required” – No hidden costs
– Minimum resource
• All you need - Embedded
needed
• OLAP, Security, Content store,
Web server, Data integration – Quick time to value

• Central management console
for content, security,
licensing and administration

12 © 2009 IBM Corporation


Easy to Use

• Novice to advanced Users  Benefits

• Simple business view creation  Reduce IT Backlog
 Reduce burden on IT
• Data viewed in business
context  Business empowered
 Minimum resource
• Right interface for the right
needed
user
 Quick time to value
• Flexible delivery model



Easy to Buy

• Buy what you need and  Benefits
when you need it  Start small, start anywhere

• Low entry price point  Match projects to match
resource and budget
• No hidden costs constraints
 Quick time to business value
• Room to grow
 Low risk
• Affordable



Planning, Budgeting, Forecasting
• Transforms Excel with a powerful in-
memory analytics server for multi-
dimensional analysis and planning
• Centrally managed data, business
hierarchies, rules, calculations
• Continuous planning, aggregation,
analysis
• Excel or Web Interface
• “What if” scenario modeling & write-back
• Role-based security and clear audit trails
• Workflow management



Is this your current Budgeting and Planning process?
Data Sources Planning And is this the result?

Disparate data silos?
ERP
Poor data integrity?
SCM
No audit trail?

CRM Valuable business
knowledge buried in
GL complex workbooks?
GL
Long planning cycles
GL
with many “no-value-
add” steps?
Data
Warehouse Inflexible output and
reporting?



Analysis and Visualization
• Real-time analysis with in-memory
multidimensional capability
• Slice and dice, drill down/through
capabilities
• High impact data visualizations
• Simplified business view creation
and building
• On-the-fly business view changes
• „What if‟ scenarios with write-back
• Embed live content into MS Office
applications



Reporting and Ad Hoc Query
• Simple, intuitive authoring for novice
to experts
• Reports and dashboards to meet the
needs of different users
• Breadth of report coverage –
operational, transactional, managed,
dashboards, ad hoc
• Connect to any type of data and in
any combination – relational, OLAP,
desktop files
• Flexible report delivery via web
interface, PDF, Excel, email or Portal



Breadth of reporting coverage
Managed Reports Production Reports
 One to many reporting  Large volume
 Flexible prompting/bursting  Presentation quality formatting
 Scheduled  Output to many different
file types

Transactional & Operational Reports Ad-Hoc Reports
Use case: provide a point In  Interactivity and flexibility
time picture of performance to
budget, a KPI, or, to monitor  Self service
indicators  Financial information

Analytical Reports
 High level information  Survey: 82% of midsize organizations
looking for Reporting, Analysis and
 drill-down to understand
Dashboards
details
 Leverages multiple different
 Reporting is still the highest need
data sources across the organization


Solving the Business Need

Information Insight Action



Summary

• Integrated BI & Planning
• Purpose built and priced
for midsize companies
Easy to Install,
Easy to Use,
Easy to Buy



Download a

and see for yourself!



© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty
of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is
intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license
agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM
operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are
not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of
the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

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