Welcome to the Web 2.0 World
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Welcome to the Web 2.0 World

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Brief overview of the growth in social media, plus tools and techniques to effectively manage the Big Three: Facebook, LinkedIn, Twitter.

Brief overview of the growth in social media, plus tools and techniques to effectively manage the Big Three: Facebook, LinkedIn, Twitter.

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  • 1. welcome to the web 2.0 world social media bootcamp for communicators IABC International Association Of Business Communicators Houston
  • 2. agenda for the day caroline collective – matthew wettergreen did you know? – video by xplane com xplane.com podcasting blogging internal social media tools monitoring / measurement the big 3 – facebook/twitter/linkedin IABC International Association Of Business Communicators Houston Social Media Bootcamp -- 5/27/10
  • 3. but first . . . our thanks to our sponsor IABC International Association Of Business Communicators Houston
  • 4. The Fifth Business is a global communications, design and learning services firm focused on the people-side of change. We combine our offerings with the latest collaborative technologies and are perfectly positioned to assist our clients with web 2.0 and social media expansion, making sure the right strategies are used with the right channels. http://www.fifthbusiness.com IABC International Association Of Business Communicators Houston
  • 5. fasten your seat belts! http://www.youtube.com/watch?v=6ILQrUrEWe8 IABC International Association Of Business Communicators Houston Social Media Bootcamp -- 5/27/10
  • 6. the big three linkedin / twitter / facebook IABC International Association Of Business Communicators Houston Social Media Bootcamp -- 5/27/10
  • 7. linkedin – builds professional connections IABC International Association Of Business Communicators Houston Social Media Bootcamp -- 5/27/10
  • 8. Go after (and offer) recommendations! IABC International Association Of Business Communicators Houston Social Media Bootcamp -- 5/27/10
  • 9. make your own mark IABC International Association Of Business Communicators Houston Social Media Bootcamp -- 5/27/10
  • 10. linkedin summary fill out that profile – all of it! ask and answer questions participate in groups / discussions INVITE FRIENDS IABC International Association Of Business Communicators Houston Social Media Bootcamp -- 5/27/10
  • 11. twitter – commo faster than you can think IABC International Association Of Business Communicators Houston Social Media Bootcamp -- 5/27/10
  • 12. IABC International Association Of Business Communicators Houston Social Media Bootcamp -- 5/27/10
  • 13. IABC International Association Of Business Communicators Houston
  • 14. facebook – total transparency . . . IABC International Association Of Business Communicators Houston Social Media Bootcamp -- 5/27/10
  • 15. thanks to our awesome team of presenters Matthew Wettergreen Caroline Collective http://carolinecollective cc/ http://carolinecollective.cc/ Do713, What to Do in Houston http://do713.com/ Katie L i d Esther Steinfeld d John Whit id K ti Laird, E th St i f ld and J h Whiteside Business Makers Radio Show http://www.thebusinessmakers.com/ p Overtime Podcast http://www.thebusinessmakers.com/overtime IABC International Association Of Business Communicators Houston Social Media Bootcamp -- 5/27/10
  • 16. presenters, continued . . . Kelly Russo Houston Zoo http://www.houstonzoo.org/ p g International Rhino Foundation http://www.rhinos-irf.org/ E-mail krusso@houstonzoo.org Susan Cellura Chevron Corporation (CVX) E-mail SWC ll @ E l SWCellura@gmail.com l http://www.twitter.com/susancellura http://www.linkedin.com/in/susancellura p IABC International Association Of Business Communicators Houston Social Media Bootcamp -- 5/27/10
  • 17. presenters, continued . . . Sandra Fernandez Sandra Says blog http://blog sandrasays com/ http://blog.sandrasays.com/ Houston Public Library www.facebook.com/houstonlibrary E-mail sandra.fernandez@cityofhouston.net Elaine W Krause The Portal blog http://ewkrausecom.com/theportal g p p E-mail info@ewkrausecom.com IABC International Association Of Business Communicators Houston Social Media Bootcamp -- 5/27/10