The brave new/old world of Content Marketing!

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Rachel Parker of Resonance Content Marketing will show you why content marketing's time has come, how some companies are using it to their advantage, and how you can do the same for your business ... or your clients!

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The brave new/old world of Content Marketing!

  1. 1. The Old/NewWorld ofContentMarketingThursday, January 10, 2013
  2. 2. Marketing … Then Interruption-basedFocused on features and benefits High-pressure
  3. 3. Marketing … NowInterruption-based?Features & benefits?High-pressure?
  4. 4. What Is Content Marketing?“Basically, content marketing is the art of communicating with your customers and prospects without selling.” - Content Marketing Institute
  5. 5. Traditional Marketing Billboards Print AdsDirect MailOnline AdsPromotional Emails
  6. 6. Content MarketingHow-To Videos WebinarsWhite Papers BlogsE-Newsletters
  7. 7. Traditional Marketing = “Buy my stuff” Content Marketing =“How can I help?”
  8. 8. Traditional MarketingContent Marketing
  9. 9. A Tale of Two Friends
  10. 10. CASE STUDY: US ARMY
  11. 11. Over 170 bloggersOver 10,000 visits per month
  12. 12. CASE STUDY: BLENDTEC
  13. 13. BlendTec 700% increase in sales revenueOver 500,000 YouTube subscribers Over 219 million video views
  14. 14. GREAT! … UH, WHERE DO I START?
  15. 15. Step 1: Know Your Customer
  16. 16. Step 2: Know Your Content Sources
  17. 17. Step 3: Choose Your Media
  18. 18. Step 4: Choose Your Delivery Method
  19. 19. Step 5: Make a Plan
  20. 20. Step 6: Execute, Measure, Revise
  21. 21. QUESTIONS?
  22. 22. Want to know more?Rachel Parkerresonancecontent.comrachel@resonancecontent.com713-595-6639

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