Husqvarna Group is a global leader in outdoor power products such as chainsaws, trimmers, and robotic lawn mowers. It has a 325 year heritage and is focused on innovation, sustainability, and turning technology into opportunities for customers. The company has strong brands like Husqvarna and Gardena, and has leadership positions in products for forest, park, and garden care as well as construction.

1. Who we are and what we do
Husqvarna Group 2016

2. Our Core Purpose –
Turning technology into opportunity
With a passion for innovation we create
performance, pride and improved results
for our customers.

3. We make a difference to those who shape
green spaces and urban environments
through our leadership in sustainable,
user-centered solutions.
Our Vision –
Shaping great experiences

4. Husqvarna Group today
• A global leading producer of
outdoor power products
including chainsaws, trimmers,
robotic lawn mowers and
ride-on mowers
• European leader in watering
products
• A global leader in cutting
equipment and diamond tools
for the construction and stone
industries
4

5. Short facts
• Net sales in 2015 amounted to SEK 36 billion
• Core brands: Husqvarna, Gardena
• Supporting brands: McCulloch, Poulan Pro,
Weed Eater, Flymo, Zenoah, Diamant Boart
• Sales in more than 100 countries
• Leadership positions in products for forest,
park & garden care, as well as construction
• Main distribution channels are dealers and
retailers
• More than 13,000 employees in 40 countries
• The share is listed on Nasdaq Stockholm
5

6. Fundamental strengths
6
Ska bytas
mot
högupplöst
Leading market positions
Strong distribution channel positions
Strong brands
Product and technology leadership
Global R&D and supply capacity
325+ year heritage

7. Leading global market positions
7
ChainsawsRobotic lawn mowers
Watering
products
(Europe)
Walk-behind
lawn mowers
Cutting equipment
and diamond tools
for the construction
and stone industries
Other handheld,
petrol-powered products
Ride-on
lawn mowers

8. Dealer Retailer
Multiple pre and post purchase
touch points Online
8
Distribution network

9. Strong brand portfolio
Core brands
9
Supporting brands

10. Global presence
10
Major production
facilities
Sales offices or
distributors
Sales
by geographical
area
Rest of the world 11%
North
America
45%
Europe
44%

11. More than 325 years of innovation
11
1919
Lawn
mowersWeapons factory
1689
1959
Chainsaws
1896
1903
Motorcycles
1987
Riders
1995
2009
AutoTune™
2012
Battery
products with
petrol
performance
Bicycles
1969
Anti-vibration
1973
Automatic
chain brake
2014
Sewing machines
1872
1874
Kitchen
equipment
2009
Remote
controlled
demolition
robots
2013
All-wheel-drive
mowerRobotic lawn
mower
1974
Battery grass
shears

12. Financial goals
12
0
500
1 000
1 500
2 000
2 500
3 000
3 500
15 000
20 000
25 000
30 000
35 000
40 000
2011 2012 2013 2014 2015
Sales Operating income
Sales
SEKm
Operating income
SEKm
Operating margin of more
than > 10% over the
course of a business cycle
Seasonally adjusted
Net debt / EBITDA
< 2.5x
Dividend shall normally
exceed > 40% of
income for the year
Financial performance

13. Ownership structure
13
Largest shareholders
Share of
capital %
Share of
votes %
Investor AB 16.8 32.8
Lundbergs AB 7.5 24.9
Didner & Gerge Funds 4.8 2.8
Swedbank Robur Funds 3.7 1.3
SHB Funds 2.7 1.0
Source: Holdings/Euroclear as of March 31, 2016.
Others, 8%
Sweden, 69%
US, 10%
UK, 9%
Luxembourg, 2%
Norway, 2%

14. Sustainability
14
We believe in combining
profitable growth with
respecting nature and
caring for people.
To us, sustainability is not
only a prerequisite for long-
term market leadership - it
is also the right thing to do.

15. Respecting nature – caring for people
• We participate in the UN Global Compact’s
initiative and supports ten principles in the areas
of human rights, labor, the environment and anti-
corruption.
• The Group’s Code of Conduct and
Environmental Policy are important guiding
documents
• Progress in environmental, social and ethical
conduct is measured according to GRI G4
reporting standard and published in the yearly
Sustainability Report.
• Husqvarna Group is included in sustainability
indexes for being recognized as a leading global
company in terms of meeting environmental,
social and governance criteria.
15

16. The organization
16

17. Organization

18. The divisions
18
Husqvarna Gardena Consumer Brands Construction
Forest and garden
49% of
Group sales
13% of
Group sales
27% of
Group sales
11% of
Group sales
Sales SEK 17.6bn
Margin 13.0%*
Sales SEK 4.7bn
Margin 12.7%*
Sales SEK 9.9bn
Margin -1.2%*
Sales SEK 3.9bn
Margin 11.8%*
Figures refer to full year 2015.
* Excluding items affecting comparability.

19. Husqvarna Division
1919
The Husqvarna Division offers
a broad and competitive
product range, including
• Chainsaws
• Trimmers
• Robotic lawn mowers
• Ride-on and walk-behind lawn
mowers
• Accessories and spare parts
Global market
leader in forest
and garden
Professional and
prosumer
Dealer-centric,
multi-channel
Share of Group
net sales
49%
Net sales, SEK
2015
17.6bn
Position End-customers Distribution channels

20. Gardena Division
20
The Gardena Division offers
the widest range of gardening
systems in the market;
• From hand tools to electrical
equipment
• From watering solutions to
smart garden
The premium and
powerful European
gardening brand
Passionate
gardeners
Retail-centric, multi-
channel
Share of Group
net sales
13%
Net sales, SEK
2015
4.7bn
Position End-customers Distribution channels

21. Consumer Brands Division
21
The Consumer Brands Division
possesses a broad and strong
product offering;
• Ride-on and walk-behind lawn
mowers, snow throwers and
tillers
• Chainsaws, trimmers, hedge
trimmers and leaf blowers
• Accessories and spare parts
Recognized brands
and strong
product portfolio
Mass consumer
Retail-centric,
multi-channel
Share of Group
net sales
27%
Net sales, SEK
2015
9.9bn
Position End-customers Distribution channels

22. Construction Division
22
The Construction Division is
a world leader in cutting
equipment and diamond tools;
• Power cutters, floor, tile
and masonry saws, wall-
and wire saws
• Floor grinding machines
• Demolition robots
• Diamond tools for construction
and stone industries
Market leading
brand and product
portfolio
Construction and
stone industries
Direct/rental/dealer
Share of Group
net sales
11%
Net sales, SEK
2015
3.9bn
Position End-customers Distribution channels

23. Passionate about innovation
23

24. Evolving end-customer demands
and new technology create new
business opportunities
R&D centers in the US, Sweden,
Germany, Japan and China
Ground-breaking innovations
paired with step-by-step changes
Primary development for
exploring new technologies
Everything starts with the end-customer
24

25. Trends influencing product strategy
Demographics and consumer trends
• Aging population
• Changing buying behaviors
• Garden sizes are becoming smaller
Channels and product segments
• Commercial Lawn & Garden growing
• Increasing retail competition
Growing emerging markets
• With different needs
New technologies
• E.g. battery, robotic, connectivity
2525

26. Gardening is getting smarter
Building on experience and
current trends
• Provide convenience, freedom
and inspiration to passionate
gardeners
• Gardena‘s history of successful
system launches since 1968
• Dynamic development of Internet of
Things applications
• Unique offering of both automatic
watering and robotic lawn mowing
26
Introducing
Gardena
smart system
in 2016

27. Top performance battery-powered
products
• New range consisting of a chainsaw, trimmer and hedge trimmer for
demanding consumers
• Complements the existing range for professional users
• 36V Lithium-ion technology, one battery fits all products
27
Top
performance

28. A sustainable approach on product design
28
Ergonomics, ease-of-use, energy
efficiency and high quality is important
when we design our products – and
improvements are continually made to
reduce our products’ environmental
footprint.

29. Working at
Husqvarna Group
29

30. Strong corporate culture
• Passion for products and innovation
• Dedicated people with strong work ethics
• Openness and humbleness in relations
• Proud of our long history
30
We contribute to the professional devel-
opment of each employee by creating
individual development plans with clear
targets and follow-up.
We encourage mobility between divisions,
functions, countries and regions.

31. Our Key Behaviors –
It starts with me. What can I do?
• Seek customer’s point of view in
all meetings and decisions.
• Demonstrate collaboration by
giving and seeking support.
• Maintain focus and simplicity.

32. www.husqvarnagroup.com
32