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SEO and Social Search for Lead Generation
 

SEO and Social Search for Lead Generation

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Learn strategies for using SEO and social search to generate qualified traffic and leads for your business. Presented by Mike Volpe, VP Marketing, HubSpot.

Learn strategies for using SEO and social search to generate qualified traffic and leads for your business. Presented by Mike Volpe, VP Marketing, HubSpot.

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16 of 6 previous next Post a comment

  • Full Name Full Name Comment goes here.
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  • what is lead generation in sense of seo
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  • Best one
    Hope you are in good health. My name is AMANDA . I am a single girl, Am looking for reliable and honest person. please have a little time for me. Please reach me back amanda_n14144@yahoo.com so that i can explain all about myself .
    Best regards AMANDA.
    amanda_n14144@yahoo.com
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  • Hi,

    I am Chandni Kumari Business Development Executive.

    I was on you website and observed that you are an online service provider. I was just wondering if you would be interested in outsourcing your campaigns to us. We would be happy to execute the same for you on a white label basis.

    Why choose us?

    The answer is simple! We provide affordable and very UNIQUE link building service. You can hire a link builder working full time, 22 days a month for you and that too at USD 450.00 a month. It's not the same as what most SEO companies do:

    Benefits of Hiring a Link Builder

    It’s affordable with price as low as USD 495.00 a month.
    Link Builder would work 22 days a month
    No Set-up Cost
    No Infrastructure Cost
    Link Building helps your site indexing in Search Engines (Like Google, Yahoo & MSN, bing).
    Get theme based one way links along with directory submissions and social book marking
    No Need to Pay for Every Link
    Its make related traffic for your site to get relevant audience.

    Top 20 Benefits of Our Service:

    1. Working for more than 5 SEO companies in UK and USA
    2. Links with relevant 'Keywords' in the Anchor Text
    3. Links from industry-relevant pages.
    4. Links from industry specific article pages
    5. Link to your site should not be through a 'redirect' script
    6. No JavaScript links
    7. No links from 'framed' pages
    8. No 'flash' embedded links
    9. No paid or time-bound links
    10. No links from Link Farms
    11. No links from FFA (Free-For-All) link networks
    12. No links from pornographic, casino, Viagra and other sites containing offensive content
    13. Full data sheet of links created at the end of each month
    14. Hired Link Builder would work Full Time, 22 Days a month.

    Do let me know your views and I would be happy to provide further details.

    Kind Regards,

    Chandni Kumari

    Email ID Seocompany4531@yahoo.in

    Online Marketing
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  • Really an Informative presentation, It helped me a lot.. Keep up your good work..Waiting for more quality presentation
    http://seogrup.com
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  • Punto di vista condivisibile. Non va assolutizzato. Ma è fondamentale.
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    SEO and Social Search for Lead Generation SEO and Social Search for Lead Generation Presentation Transcript

    • SEO & Social Search for Lead Generation Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe
    • Marketing is Changing 1950 - 2000 2000 - 2050
    • Outbound Marketing
    • Outbound Marketing is Harder 800-555-1234 Annoying Salesperson
    • The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com
    • The Great News… Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee
    • “If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki
    • Inbound Marketing Process Create Optimize Promote Convert Analyze
    • Where is Search Going?
    • Where is Search Going?
    • What Does SEO Rank Mean? “SEO rank is now a meaningless metric.” -- Mike Volpe (@mvolpe)
    • What Does SEO Rank Mean? At any one time you rank #1 or #8 or #40 based on who is searching, where they search, and what is happening.
    • HOLY CRAP
    • “What the hell do I do?” -- You
    • “Pay attention to the webinar.” http://www.hubspot.com/marketing-webinars/how-to-use-seo-and-social-search-for-lead-generation-webinar/ -- Mike Volpe (@mvolpe)
    • SEO Tips from Website Grader Lessons from 2,341,786 websites
    • Timeline of SEO Time Period Ranking Algorithm Before 2000 • Context (web page content) • Context 2000 to 2010 • Authority (links) • Context • Authority 2010 and Beyond • Personalization (social media and personal info)
    • SEO Before 2000 Ranking Algorithm: f(n): Context
    • Which Page Gets #1 Ranking? Search: “business software” vs. Result: HubSpot.com = #1 HubSpot has stuffed all the metadata and text fields with lots of keyword phrases, including “business software”, “business”, etc.
    • On-Page SEO (Context) • Page Title • Clean URL • Headers & Content • Description
    • Keywords & The Prosthodontist “Cosmetic Dentist” vs “Prosthodontist” Image: http://www.thehumorousimage.com/
    • Attractive to Whom? (Context) www.seo-browser.com
    • What Does SEO Rank Mean? “Website traffic is meaningless unless it converts into leads.” -- Mike Volpe (@mvolpe)
    • No Call to Action
    • Good Homepage Call to Action
    • Offer – WIIFM?
    • Offer – WIIFM?
    • Landing Pages Convert
    • Pre-2000 SEO Tips • Use lots of keywords everywhere you think keywords can be used as keywords raising keyword density with more keywords…  • Make pages easy for search spiders to crawl • Use calls to action and landing pages to convert leads • These tips are still somewhat relevant
    • SEO from 2000 to 2010 Ranking Algorithm: f(n): Context + Authority
    • Which Page Gets #1 Ranking? Search: “business software” vs. Result: Salesforce.com = #1 Salesforce.com has more links and authority since it is a larger company and has been around longer.
    • Authority is Determined by Links
    • Why Links are Votes to Google • Recommendations from friends 1. “I know HubSpot” 2. “HubSpot is a marketing expert” 3. You trust the person saying this • Links are online recommendations 1. A link: www.HubSpot.com 2. Anchor text: Internet Marketing 3. Link is from a trusted website
    • More + Better Content = Links
    • Content is Useless w/o Links
    • Publish Everything • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases
    • Publish Everywhere
    • What Gets Shared or Linked? Rarely Frequently Shared Shared • Product info • New data • Free trials • Funny videos • Software documentation • Top-notch blog posts
    • Link-Worthy & Share-Worthy Over 1,200 inbound links to one blog article. 1,000’s of Tweets about report - Twitter drove 30% of traffic
    • Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI
    • 2000 to 2010 SEO Tips • Use a couple keywords in page titles and page content and make pages easy for search spiders to crawl • Create useful content (blog!) and promote that content (social & email) to attract more links • Use calls to action and landing pages to convert leads • These tips are still very relevant
    • SEO in 2010 and Beyond Ranking Algorithm: f(n): Context + Authority + Social Graph
    • Which Page Gets #1 Ranking? Search: “business software” vs. Result: It depends! It depends on who you are and when you search.
    • Which Page Gets #1 Ranking? Search: “business software” by Mike who is a member of the “Inbound Marketers” LinkedIn group and is friends on Facebook with 3 people that are fans of HubSpot on Facebook. Result: HubSpot.com = #1 Mike has a connection to HubSpot, making is more relevant to him.
    • Which Page Gets #1 Ranking? Search: “business software” by Mary who follows 30 people on Twitter who follow Salesforce on Twitter and she has read about CRM on wikipedia. Result: Salesforce.com = #1 Mary likes CRM and her friends seem to like Salesforce.com, maybe she will too.
    • Which Page Gets #1 Ranking? Search: “business software” by Ollie who is not using Facebook, Twitter or any social media at all. Result: HubSpot.com = #1 Ollie does not use social media. But people like him do, and HubSpot has 12,000 Facebook fans, and Salesforce only has 6,000, so if more people like HubSpot, maybe Ollie will too.
    • Which Page Gets #1 Ranking? Search: “business software” by Ian who uses Twitter but does not follow HubSpot or Salesforce on Twitter. Result: HubSpot.com = #1 Ian uses Ollie does not use social media. But people like him do, and HubSpot has 12,000 Facebook fans, and Salesforce only has 6,000, so if more people like HubSpot, maybe Ollie will too.
    • Which Page Gets #1 Ranking? Search: “business software” by Natalie, and there has just been a big news story featuring HubSpot on CNN.com, and it is a top trending topic on Twitter. Result: HubSpot.com = #1 Salesforce.com is a bigger and better known company, but something big is happening at HubSpot right now, so Natalie will probably like to know about that first.
    • Build Your Reach to Build Authority Reach Metric HubSpot Salesforce.com Inbound Links 451,000 78,676 MozRank SEO Authority 1-10 6 6 LinkedIn Group Members 45,000 14,400 LinkedIn Company Followers 458 276 Facebook Fans 11,900 6,500 Twitter Followers 34,000 6,800 Google Buzz Followers 1,000 None YouTube Views 300,000 400,000 Slideshare Views 375,000 3,000 Twitter Mentions Per Month 34,000 9,500
    • Content Makes You Interesting
    • Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
    • Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI
    • More Blogging Increases Results Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Build Network - Keyword Search
    • Search.Twitter.com
    • LinkedIn Answers
    • LinkedIn Groups
    • All Your Employees Are Marketers
    • Empower Employees by Sharing Info
    • SEO Tips for 2010 and Beyond • Optimize your content • Attract links to your content • Publish more content, more often • Be active in social media, often • Build large networks of relevant and engaged followers in social media • Use calls to action and landing pages to convert leads
    • Suggested Next Steps The Basics: • Read the “Inbound Marketing” Book • Grade your website: www.WebsiteGrader.com More Advanced: • Tips for Twitter, Facebook, LinkedIn: • www.HubSpot.com/marketing-hubs
    • Inbound Marketing Summary Create Optimize Convert Promote
    • Try HubSpot for FREE: www.HubSpot.com/free-trial
    • How to Put All the Pieces Together? d.j.k. on flickr
    • HubSpot Puts the Pieces Together
    • What’s HubSpot? • All-in-one Marketing Software • Over 2,600 customers in 3 years • 140+ employees, lots of MIT grads
    • Blog & Social Media • Business Blog Software • Blog Analytics • Social Media Monitoring • Social Media Publishing
    • Search Optimization • Keyword Grader • Link Grader • Page Grader
    • Email Marketing & Lead Nurturing • Email Marketing • Lead Nurturing
    • Lead Generation • Landing Pages • Lead Intelligence • Lead Alerts • Visitor Profiling
    • Competitor Tracking
    • Marketing Analytics • Assess the effectiveness of your marketing on a campaign-by-campaign level • Optimize resource allocation to maximize sales
    • Proven ROI by 2,600+ Customers Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads www.HubSpot.com/ROI
    • Try HubSpot for FREE: www.HubSpot.com/free-trial
    • Q&A Free Trial: www.HubSpot.com/free-trial Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe