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Ecommerce Website Increases Online Sales by 40% With HubSpot

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Lauren's Hope Medical ID Braceletsprovides fashionable medical alert bracelets to men, women, and children of all ages who are managing various medical conditions. When Lauren's Hope decided to focus …

Lauren's Hope Medical ID Braceletsprovides fashionable medical alert bracelets to men, women, and children of all ages who are managing various medical conditions. When Lauren's Hope decided to focus on online sales and launch an internet marketing strategy, the ecommerce website sought the help of HubSpot software. We caught up with Director of Marketing Jenna White to discuss Lauren's Hope's recent successes, which include a 40% increase in year over year online sales.

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  • 1. Customer Case Study:Ecommerce Website Increases Online SalesLaurens Hope Medical ID Bracelets provides fashionablemedical alert bracelets to men, women, and children of allages who are managing various medical conditions.When Laurens Hope decided to focus on online salesand launch an internet marketing strategy, theecommerce website sought the help of HubSpotsoftware.HubSpot Results Summary:Significant Increases in Sales & Web Traffic • Increased year over year online sales by 40% from 2009 to 2010 • 600% increase in website traffic since using HubSpot • Increased social media reach by 153% since July 2010 • Attracted over 1,300 blog subscribers in 5 monthsChallenge:Transitioning From Traditional Marketing toInternet MarketingPrior to purchasing HubSpot, Laurens Hope was primarily relying on traditional,outbound marketing tactics to sell their bracelets online. The company attended tradeshows and local craft fairs, utilized direct mail campaigns, participated in …
  • 2. … local and national support groups, and worked with public relations agencies to secure traditional media coverage. When Marketing Director Jenna White began experimenting with blogging and generating a social media presence, she knew she needed to find an internet marketing solution that would "help scaffold and guide [Laurens Hope] in the right direction.”Solution:Use of HubSpot Blogging Software &Marketing AnalyticsJenna emphasizes how helpful HubSpots Blogging Software has been to the growthof the Laurens Hope Blog and the companys ability to improve its on-page searchengine optimization (SEO). The Blog Optimizer Tool helps Jenna focus on herkeyword goals and keeps her in line with her overall SEO strategy.In addition, she regularly uses HubSpots Blog Analytics to track the blogssubscriber growth and performance. Jenna also relies heavily on the HubSpotSources Tool to provide her with daily updates on how the Laurens Hope website isperforming in terms of traffic from various sources such as social media, blogging,and referrals. Im just a regular person who is passionate about the company I work for. You have to devote the time and effort necessary to generate results. Success doesnt happen overnight. The average HubSpot customer gets 4.2x more leads after 5 months of active use of HubSpot. To find out what type of increases in leads a company with your current lead volume could expect, check out HubSpot’s ROI study at www.hubspot.com/roi. HubSpot’s integrated marketing software gives you all the tools to implement a successful online marketing strategy from increasing the top of your funnel through conversion, sales alignment and analytics. To learn more, check out HubSpot’s free trial or request a customized demonstration.