By @jessicameher
Download the Complete52-page EbookThis free guide is the ultimate resource tohaving a killer website. Youll learn:•How to ...
IntroductionA website is one of the most important elements of a businesssonline strategy. After all, it’s a company’s vir...
1   Lots of Quality    Inbound Links                      4
2   On-page    Optimization               5
3   Optimized    Meta Tags                6
#4     4   XML Sitemap                   7
5   301 Redirects                    8
6   Professional    Design               9
#77    Consistency                   10
8   Relevant    Imagery               11
9   More Helpful    Than Flashy                   12
Easy to10   Navigate                13
11   Accessible                  14
#12           Answers Who,      12   What & Why                      15
Not Just Sells13   but Educates                      16
14   Copy is Clear,     Not Clever                 17
Delivers15   Quality                18
16   Blogs Often               19
Avoids17   Gobbledygook                    20
#18        Content is      18   Social &           Shareable                        21
Uses Multiple19   Forms of     Content                     22
Promotes20   Customer     Success            23
Generates21   Leads using     Great Offers                    24
Also22   Generates     Prospects                 25
Calls-to-Action23   That Stand Out                       26
Uses Landing24   Pages – Lots     of ‘Em                27
Asks for the Right25   Information at the     Right Time                          28
ConclusionInternet usage is growing rapidly and you need to be there whenpotential buyers come looking. A business website...
Get a Free Website Evaluation!Receive expert advice on how to apply these 25must-have’s to your own website with ano-oblig...
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25 Must-Haves for a Great Website

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[Download the full instructional eBook at http://www.hubspot.com/25] Wondering what it takes to have a killer website? Then you must check out these 25 must-haves to generating traffic, leads and sales. Enjoy!

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25 Must-Haves for a Great Website

  1. 1. By @jessicameher
  2. 2. Download the Complete52-page EbookThis free guide is the ultimate resource tohaving a killer website. Youll learn:•How to get found online•Design factors to reduce bounce rates•Tips for creating awesome content•Best practices for converting traffic into leadsDownload the full instructional ebook at:www.hubspot.com/25
  3. 3. IntroductionA website is one of the most important elements of a businesssonline strategy. After all, it’s a company’s virtual storefront.Whether youre looking to build your first website, or if you’relooking to increase traffic and leads for an existing site, you may bewondering what it takes to have a great website.So without further ado, enjoy the 25 Website ‘Must Haves’ forDriving Traffic, Leads and Sales. To learn how to implement eachmust-have for your own website, download the free, 52-pageinstructional eBook at hubspot.com/25 3
  4. 4. 1 Lots of Quality Inbound Links 4
  5. 5. 2 On-page Optimization 5
  6. 6. 3 Optimized Meta Tags 6
  7. 7. #4 4 XML Sitemap 7
  8. 8. 5 301 Redirects 8
  9. 9. 6 Professional Design 9
  10. 10. #77 Consistency 10
  11. 11. 8 Relevant Imagery 11
  12. 12. 9 More Helpful Than Flashy 12
  13. 13. Easy to10 Navigate 13
  14. 14. 11 Accessible 14
  15. 15. #12 Answers Who, 12 What & Why 15
  16. 16. Not Just Sells13 but Educates 16
  17. 17. 14 Copy is Clear, Not Clever 17
  18. 18. Delivers15 Quality 18
  19. 19. 16 Blogs Often 19
  20. 20. Avoids17 Gobbledygook 20
  21. 21. #18 Content is 18 Social & Shareable 21
  22. 22. Uses Multiple19 Forms of Content 22
  23. 23. Promotes20 Customer Success 23
  24. 24. Generates21 Leads using Great Offers 24
  25. 25. Also22 Generates Prospects 25
  26. 26. Calls-to-Action23 That Stand Out 26
  27. 27. Uses Landing24 Pages – Lots of ‘Em 27
  28. 28. Asks for the Right25 Information at the Right Time 28
  29. 29. ConclusionInternet usage is growing rapidly and you need to be there whenpotential buyers come looking. A business website may be themost important factor in your inbound marketing strategy, but it’smore than just having a website, it’s the integration of SEO, socialmedia, blogging, content, CTAs and landing pages that will drivetraffic, leads and sales.To learn how to implement each of these 25 must-have’s, download the full eBook at hubspot.com/25 29
  30. 30. Get a Free Website Evaluation!Receive expert advice on how to apply these 25must-have’s to your own website with ano-obligation Inbound Marketing Assessment!HubSpot’s marketing specialists will provide adetailed analysis of your website and a comparisonof how you stack up against your competitors.Start generating more traffic and leads, get yourfree assessment today at:hubspot.com/ima Image Credits: • Page 4: http://www.elliance.com • Page 12: http://www.adobe.com • Page 5: http://www.bnet.com • Page 14: http://www.tabletpcreviewer.com • Page 6: http://weblog.blogads.com/ • Page 16: http://www.jenniferbrouwerdesign.com • Page 7: http://www.intechgrity.com • Page 23: http://www.salesforce.com • Page 11: http://www.istockphoto.com • Page 26: http://www.freshbooks.com
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