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25 Must-Haves for a Great Website
 

25 Must-Haves for a Great Website

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[Download the full instructional eBook at http://www.hubspot.com/25] Wondering what it takes to have a killer website? Then you must check out these 25 must-haves to generating traffic, leads and ...

[Download the full instructional eBook at http://www.hubspot.com/25] Wondering what it takes to have a killer website? Then you must check out these 25 must-haves to generating traffic, leads and sales. Enjoy!

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    25 Must-Haves for a Great Website 25 Must-Haves for a Great Website Presentation Transcript

    • By @jessicameher
    • Download the Complete52-page EbookThis free guide is the ultimate resource tohaving a killer website. Youll learn:•How to get found online•Design factors to reduce bounce rates•Tips for creating awesome content•Best practices for converting traffic into leadsDownload the full instructional ebook at:www.hubspot.com/25
    • IntroductionA website is one of the most important elements of a businesssonline strategy. After all, it’s a company’s virtual storefront.Whether youre looking to build your first website, or if you’relooking to increase traffic and leads for an existing site, you may bewondering what it takes to have a great website.So without further ado, enjoy the 25 Website ‘Must Haves’ forDriving Traffic, Leads and Sales. To learn how to implement eachmust-have for your own website, download the free, 52-pageinstructional eBook at hubspot.com/25 3
    • 1 Lots of Quality Inbound Links 4
    • 2 On-page Optimization 5
    • 3 Optimized Meta Tags 6
    • #4 4 XML Sitemap 7
    • 5 301 Redirects 8
    • 6 Professional Design 9
    • #77 Consistency 10
    • 8 Relevant Imagery 11
    • 9 More Helpful Than Flashy 12
    • Easy to10 Navigate 13
    • 11 Accessible 14
    • #12 Answers Who, 12 What & Why 15
    • Not Just Sells13 but Educates 16
    • 14 Copy is Clear, Not Clever 17
    • Delivers15 Quality 18
    • 16 Blogs Often 19
    • Avoids17 Gobbledygook 20
    • #18 Content is 18 Social & Shareable 21
    • Uses Multiple19 Forms of Content 22
    • Promotes20 Customer Success 23
    • Generates21 Leads using Great Offers 24
    • Also22 Generates Prospects 25
    • Calls-to-Action23 That Stand Out 26
    • Uses Landing24 Pages – Lots of ‘Em 27
    • Asks for the Right25 Information at the Right Time 28
    • ConclusionInternet usage is growing rapidly and you need to be there whenpotential buyers come looking. A business website may be themost important factor in your inbound marketing strategy, but it’smore than just having a website, it’s the integration of SEO, socialmedia, blogging, content, CTAs and landing pages that will drivetraffic, leads and sales.To learn how to implement each of these 25 must-have’s, download the full eBook at hubspot.com/25 29
    • Get a Free Website Evaluation!Receive expert advice on how to apply these 25must-have’s to your own website with ano-obligation Inbound Marketing Assessment!HubSpot’s marketing specialists will provide adetailed analysis of your website and a comparisonof how you stack up against your competitors.Start generating more traffic and leads, get yourfree assessment today at:hubspot.com/ima Image Credits: • Page 4: http://www.elliance.com • Page 12: http://www.adobe.com • Page 5: http://www.bnet.com • Page 14: http://www.tabletpcreviewer.com • Page 6: http://weblog.blogads.com/ • Page 16: http://www.jenniferbrouwerdesign.com • Page 7: http://www.intechgrity.com • Page 23: http://www.salesforce.com • Page 11: http://www.istockphoto.com • Page 26: http://www.freshbooks.com