25 Must-Haves for a Great Website
 

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[Download the full instructional eBook at http://www.hubspot.com/25] Wondering what it takes to have a killer website? Then you must check out these 25 must-haves to generating traffic, leads and ...

[Download the full instructional eBook at http://www.hubspot.com/25] Wondering what it takes to have a killer website? Then you must check out these 25 must-haves to generating traffic, leads and sales. Enjoy!

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http://blog.hubspot.com 6036
http://www.socialmediadd.com 1271
http://defensecontractormarketing.com 1100
http://humboldt.edu 411
http://mindcorp.co.uk 251
http://www.mosaichub.com 91
http://in4mation.us 81
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http://www.client-bridge.com 64
http://111webhost.com 61
http://100.0.0.38 61
http://feeds.feedburner.com 51
http://www.remedia8.com 46
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25 Must-Haves for a Great Website Presentation Transcript

  • 1. By @jessicameher
  • 2. Download the Complete52-page EbookThis free guide is the ultimate resource tohaving a killer website. Youll learn:•How to get found online•Design factors to reduce bounce rates•Tips for creating awesome content•Best practices for converting traffic into leadsDownload the full instructional ebook at:www.hubspot.com/25
  • 3. IntroductionA website is one of the most important elements of a businesssonline strategy. After all, it’s a company’s virtual storefront.Whether youre looking to build your first website, or if you’relooking to increase traffic and leads for an existing site, you may bewondering what it takes to have a great website.So without further ado, enjoy the 25 Website ‘Must Haves’ forDriving Traffic, Leads and Sales. To learn how to implement eachmust-have for your own website, download the free, 52-pageinstructional eBook at hubspot.com/25 3
  • 4. 1 Lots of Quality Inbound Links 4
  • 5. 2 On-page Optimization 5
  • 6. 3 Optimized Meta Tags 6
  • 7. #4 4 XML Sitemap 7
  • 8. 5 301 Redirects 8
  • 9. 6 Professional Design 9
  • 10. #77 Consistency 10
  • 11. 8 Relevant Imagery 11
  • 12. 9 More Helpful Than Flashy 12
  • 13. Easy to10 Navigate 13
  • 14. 11 Accessible 14
  • 15. #12 Answers Who, 12 What & Why 15
  • 16. Not Just Sells13 but Educates 16
  • 17. 14 Copy is Clear, Not Clever 17
  • 18. Delivers15 Quality 18
  • 19. 16 Blogs Often 19
  • 20. Avoids17 Gobbledygook 20
  • 21. #18 Content is 18 Social & Shareable 21
  • 22. Uses Multiple19 Forms of Content 22
  • 23. Promotes20 Customer Success 23
  • 24. Generates21 Leads using Great Offers 24
  • 25. Also22 Generates Prospects 25
  • 26. Calls-to-Action23 That Stand Out 26
  • 27. Uses Landing24 Pages – Lots of ‘Em 27
  • 28. Asks for the Right25 Information at the Right Time 28
  • 29. ConclusionInternet usage is growing rapidly and you need to be there whenpotential buyers come looking. A business website may be themost important factor in your inbound marketing strategy, but it’smore than just having a website, it’s the integration of SEO, socialmedia, blogging, content, CTAs and landing pages that will drivetraffic, leads and sales.To learn how to implement each of these 25 must-have’s, download the full eBook at hubspot.com/25 29
  • 30. Get a Free Website Evaluation!Receive expert advice on how to apply these 25must-have’s to your own website with ano-obligation Inbound Marketing Assessment!HubSpot’s marketing specialists will provide adetailed analysis of your website and a comparisonof how you stack up against your competitors.Start generating more traffic and leads, get yourfree assessment today at:hubspot.com/ima Image Credits: • Page 4: http://www.elliance.com • Page 12: http://www.adobe.com • Page 5: http://www.bnet.com • Page 14: http://www.tabletpcreviewer.com • Page 6: http://weblog.blogads.com/ • Page 16: http://www.jenniferbrouwerdesign.com • Page 7: http://www.intechgrity.com • Page 23: http://www.salesforce.com • Page 11: http://www.istockphoto.com • Page 26: http://www.freshbooks.com