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CriticalDo’s & Don’tsfor Clickable Calls-to-Action.
For more CTA tips, download: 101 Examples of Effective Calls-to-ActionDownload your free copy:http://bit.ly/101-cta
#1DON’T use the word “Submit”on your form buttons.          SUBMIT
#1     DO use valuable and     actionable copy.        Download Whitepaper
#2DON’T hide your calls-to-actionwhere no one can see them.
#2     DO place your CTAs     above the fold and within     the visitor’s “eye path.”
#3     DON’T use the same or     similar colors in your     CTAs as the page’s     background color.
#3     DO use bold, contrasting     colors.
#4 DON’T use teeny, tiny CTAs that no one will notice.         Click Me, Down Here
#4 DO make them big and bold so they stand out.       Download Now
#5 DON’T make CTAs look flat.       Hey, am I a button?
#5 DO make them look “clickable” and button-like by adding bevels, shadows, and hover effects.
#6     DON’T use a CTA in the     wrong place at the wrong     time.
#6     DO use CTAs that align with     the buyer’s interests and     needs.                       Download the            ...
#7DON’T be toowordy.
#7     DO make sure CTAs are clear,     simple, and uncluttered.
#8DON’T use vague, cliché, orpassive language.
#8 DO use compelling and actionable copy that conveys the value being offered.      Thousands of Businesses Use Our       ...
#9     DON’T oversell and under-     deliver.                         BEST                        PRODUCT                 ...
#9 DO set the right expectations about what visitors will receive.
#10 DON’T link your CTAs to your homepage.
#10 DO direct each CTA to its own dedicated landing page that restates the offer and copy from the CTA.
#11 DON’T use too many CTAs on one page.
#11 DO use only one primary and one secondary CTA.
#12 DON’T forget to build trust through design and copy.
#12 DO use data or testimonials to validate your proposition.
#13  DON’T miss opportunities to  promote your CTAs.
#13DO use CTAs in everything youdo – email, blogging, socialmedia, and thank-you pages.               Join our            ...
#14  DON’T use the same CTAs  for too long.      Get Our Free      Guide to Y2K!
#14 DO experiment with and A/B test your CTAs to know what design, copy, and placement works best.        VERSION A       ...
#15 DON’T forgot to search engine optimize your CTAs.
#15 DO add keyword-rich ALT tags so your CTA adds search value to the page.      <img src="images/image.jpg" alt=“See How ...
#16      DON’T use Flash or      complicated animations.
#16  DO use CTAs  that are mobile-  optimized so  any device can  see them.
#17      DON’T use branding as the      only objective of your CTA.
#17 DO offer something of value.
#18 DON’T use the same CTA for everyone.     Home              Home  Improvement       Improvement      Tips              ...
#18  DO use personalization and  dynamic content – because  everyone is different.                        Home      50% Sa...
#19 DON’T cram CTAs into little spaces.
#19DO give themroom to breathe                  CONTENT        CTAby utilizingwhite space.                       CONTENT
#20 DON’T obsess over a pixel- perfect design.                   Great design, but                   what is this for?
#20 DO master the copy – that’s what really gets visitors to take action.
Build Custom CTAs in SecondsWith HubSpot Marketing Software.                  • Create: Build beautiful                   ...
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20 Do's & Don'ts for Clickable Calls-to-Action

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Familiarize yourself with these 20 critical CTA do's and don'ts so you can create marketing calls-to-action that get visitors clicking.

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Transcript of "20 Do's & Don'ts for Clickable Calls-to-Action"

  1. 1. CriticalDo’s & Don’tsfor Clickable Calls-to-Action.
  2. 2. For more CTA tips, download: 101 Examples of Effective Calls-to-ActionDownload your free copy:http://bit.ly/101-cta
  3. 3. #1DON’T use the word “Submit”on your form buttons. SUBMIT
  4. 4. #1 DO use valuable and actionable copy. Download Whitepaper
  5. 5. #2DON’T hide your calls-to-actionwhere no one can see them.
  6. 6. #2 DO place your CTAs above the fold and within the visitor’s “eye path.”
  7. 7. #3 DON’T use the same or similar colors in your CTAs as the page’s background color.
  8. 8. #3 DO use bold, contrasting colors.
  9. 9. #4 DON’T use teeny, tiny CTAs that no one will notice. Click Me, Down Here
  10. 10. #4 DO make them big and bold so they stand out. Download Now
  11. 11. #5 DON’T make CTAs look flat. Hey, am I a button?
  12. 12. #5 DO make them look “clickable” and button-like by adding bevels, shadows, and hover effects.
  13. 13. #6 DON’T use a CTA in the wrong place at the wrong time.
  14. 14. #6 DO use CTAs that align with the buyer’s interests and needs. Download the Guide to Blogging
  15. 15. #7DON’T be toowordy.
  16. 16. #7 DO make sure CTAs are clear, simple, and uncluttered.
  17. 17. #8DON’T use vague, cliché, orpassive language.
  18. 18. #8 DO use compelling and actionable copy that conveys the value being offered. Thousands of Businesses Use Our Software for Marketing TRY HUBSPOT FOR FREE. GET STARTED WITH A TRIAL
  19. 19. #9 DON’T oversell and under- deliver. BEST PRODUCT EVER Buy Now
  20. 20. #9 DO set the right expectations about what visitors will receive.
  21. 21. #10 DON’T link your CTAs to your homepage.
  22. 22. #10 DO direct each CTA to its own dedicated landing page that restates the offer and copy from the CTA.
  23. 23. #11 DON’T use too many CTAs on one page.
  24. 24. #11 DO use only one primary and one secondary CTA.
  25. 25. #12 DON’T forget to build trust through design and copy.
  26. 26. #12 DO use data or testimonials to validate your proposition.
  27. 27. #13 DON’T miss opportunities to promote your CTAs.
  28. 28. #13DO use CTAs in everything youdo – email, blogging, socialmedia, and thank-you pages. Join our community. Download VIVO
  29. 29. #14 DON’T use the same CTAs for too long. Get Our Free Guide to Y2K!
  30. 30. #14 DO experiment with and A/B test your CTAs to know what design, copy, and placement works best. VERSION A VERSION B Free Trial. No Get Your 30 Free commitment! Trial 15% CTR 18% CTR WINNER!
  31. 31. #15 DON’T forgot to search engine optimize your CTAs.
  32. 32. #15 DO add keyword-rich ALT tags so your CTA adds search value to the page. <img src="images/image.jpg" alt=“See How Biscom Secure File Transfer Works"/>
  33. 33. #16 DON’T use Flash or complicated animations.
  34. 34. #16 DO use CTAs that are mobile- optimized so any device can see them.
  35. 35. #17 DON’T use branding as the only objective of your CTA.
  36. 36. #17 DO offer something of value.
  37. 37. #18 DON’T use the same CTA for everyone. Home Home Improvement Improvement Tips Tips
  38. 38. #18 DO use personalization and dynamic content – because everyone is different. Home 50% Salon Improvement Coupon! Tips
  39. 39. #19 DON’T cram CTAs into little spaces.
  40. 40. #19DO give themroom to breathe CONTENT CTAby utilizingwhite space. CONTENT
  41. 41. #20 DON’T obsess over a pixel- perfect design. Great design, but what is this for?
  42. 42. #20 DO master the copy – that’s what really gets visitors to take action.
  43. 43. Build Custom CTAs in SecondsWith HubSpot Marketing Software. • Create: Build beautiful CTAs with our CTA Builder • Measure: See what gets the most clicks and leads. • A/B Test: Find out which messages increase clicks and conversions. See How it Works: hubspot.com/demo
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