1. 10
ESSENTIAL!
TWITTER!
STATS

2. 2
SOURCE: RJ METRICS, JANUARY 2010

3. Collectively, they produce
140,000,000
tweets per day.
3
SOURCE: TWITTER, MARCH 2011

4. 87%
7% of Americans !
currently use Twitter.
7%
I HAVE HEARD OF TWITTER
I USE TWITTER
4
SOURCE: EDISON RESEARCH, 2010

5. The average Twitter user has 27
followers.
5
SOURCE: RJMETRICS, JANUARY 2010

6. US Twitter users are more educated !
than the general population.
33%
30%
MONTHLY TWITTER USERS 18+
TOTAL POPULATION 18+
23%
23%
19%
17%
16%
13%
12%
8%
ADVANCED DEGREE
SOME GRADUATE CREDITS
4-YR COLLEGE
1-3 YRS OF COLLEGE
HIGH SCHOOL/LESS
6
SOURCE: EDISON RESEARCH, 2010

7. US Twitter users have higher incomes!
than the general population.
23%
MONTHLY TWITTER USERS 18+
20%
20%
TOTAL POPULATION 18+
17%
15%
14%
13%
11%
10%
8%
>$100K
$75K - $100K
$50K - $75K
$25K-$50K
UNDER $25K
7
SOURCE: EDISON RESEARCH, 2010

8. US Twitter users tend to be “early adopters.”
TOTAL POPULATION 12+
10%
MONTHLY TWITTER USERS 12+
AMONG THE 1ST TO BUY/TRY NEW
PRODUCTS
19%
12%
BUY/TRY NEW PRODUCTS BEFORE OTHERS,
NOT FIRST
25%
27%
BUY/TRY NEW PRODUCTS SAME AS OTHERS
29%
24%
BUY/TRY NEW PRODUCTS AFTER OTHERS,
NOT LAST
16%
25%
USUALLY LAST TO KNOW TO TRY/BUY NEW
PRODUCTS
11%
8
SOURCE: EDISON RESEARCH, 2010

9. Twitter plays an active role !
in purchasing decisions.
“I USE TWITTER TO...”
LEARN ABOUT PRODUCTS/SERVICES
42%
PROVIDE OPINIONS ABOUT PRODUCTS/
SERVICES
41%
ASK FOR OPINIONS ABOUT PRODUCTS/
SERVICES
31%
LOOK FOR DISCOUNTS/SALES
28%
PURCHASE PRODUCTS/SERVICES
21%
SEEK CUSTOMER SUPPORT
19%
9
SOURCE: EDISON RESEARCH, 2010

10. 67% of US Twitter users are !
more likely to buy brands they follow.
“FOLLOWING A BRAND !
ON TWITTER MAKES ME
MORE LIKELY TO BUY
THAT BRAND.”
NO
NOT SURE
23%
10%
YES, FOR A FEW BRANDS
YES, FOR MANY BRANDS
42%
25%
10
SOURCES: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010

11. Companies that use Twitter !
average 2x more leads/month !
than those that do not.
86
USE TWITTER
DON’T USE TWITTER
# OF MEDIAN MONTHLY LEADS
43
31
15
10
5
<11 EMPLOYEES
11-50 EMPLOYEES
>50 EMPLOYEES
11
SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, M,ARCH 2010

12. DATA SOURCES:
SLIDE
SOURCE, DATE
URL
2 & 5
RJ METRICS, JANUARY 2010
HTTP://THEMETRICSYSTEM.RJMETRICS.COM/2010/01/26/NEW-DATA-ON-
TWITTERS-USERS-AND-ENGAGEMENT/
3
TWITTER, MARCH 2011
HTTP://BLOG.TWITTER.COM/2011/03/NUMBERS.HTML
4, 6-9
EDISON RESEARCH, APRIL 2010
HTTP://WWW.EDISONRESEARCH.COM/TWITTER_USAGE_2010.PHP
10
CHADWICK MARTIN BAILEY & IMODERATE HTTP://TOTALACCESS.EMARKETER.COM/CHART.ASPX?DSNAV=NR:P_ID:
RESEARCH TECHNOLOGIES
93984
11
HUBSPOT, MARCH 2010
HTTP://BIT.LY/CVMPKN
IMAGE ON SLIDE 2 BY NETZKOBOLD ON FLICKR
IMAGE ON SLIDE 3 BY ETGEEK ERIC ON FLICKR
12