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Social media 101: Social Media Disasters

by Principal Emerging Trends Analyst at 1) HorizonWatching and 2) IBM on Apr 25, 2011

  • 42,040 views

This deck provides a summary of 14 examples of branded social media posts and campaigns that went wrong along. Key learnings are provided with advice on how to reduce the risk of having a bad example ...

This deck provides a summary of 14 examples of branded social media posts and campaigns that went wrong along. Key learnings are provided with advice on how to reduce the risk of having a bad example yourself.

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http://horizonwatching.typepad.com 1502
http://thenotesguyinseattle.com 582
http://www.theinfoboom.com 364
http://www.grahamjones.co.uk 299
http://obs.blackboard.com 231
http://www.bravenewtalent.com 212
http://coachrahul.com 194
http://www.horizonwatching.typepad.com 116
http://jcfausto.com 90
http://www.bleedyellow.com 87
http://paper.li 61
http://wiki.pwcinternal.com 59
https://twitter.com 53
http://www.business2community.com 51
http://www.formicmedia.com 50
http://www.evoluinfo.net 49
http://www.social-recruitment.co.uk 35
http://imba2012.wikispaces.com 26
http://www.linkedin.com 22
http://www.team04.bravenewtalent.com 21
http://www.scoop.it 20
http://www.billchamberlin.com 17
https://si0.twimg.com 16
http://howto911.blogspot.com 16
http://theinfoboom.com 12
http://denbigh-comms.posterous.com 11
http://storify.com 9
http://underwood6.wikispaces.com 9
http://campus.obs-edu.com 8
http://a0.twimg.com 7
http://www.feedspot.com 7
http://cloud.feedly.com 7
http://sos.me 6
http://planetlotus.org 6
http://feeds.feedburner.com 5
http://socialofficesuite.com 5
http://pinterest.com 5
http://translate.googleusercontent.com 5
http://us-w1.rockmelt.com 3
http://www.team02.bravenewtalent.com 3
http://www.twylah.com 3
https://twimg0-a.akamaihd.net 3
http://howto911.blogspot.co.uk 1
http://thelotusguyinseattle.wordpress.com 1
http://www.exentriq.com 1
http://wiki.uk.ema.pwcinternal.com 1
http://www.gemwebb.com 1
http://webcache.googleusercontent.com 1
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16 of 6 previous next Post a comment

  • VaradhKrish Varadharajan Krishnamoorthy , Consultant at CloudsDirect Nice one. Most of them are irreducible fundamentals of business and all these companies very well know when the misstep happens. They might have just thought that they can get away with their traditional solutions. This is a new medium where old strategies with new tools bring disaster. This shows that businesses should learn from being a control-freak and egoistic to zero control and being sincere. 1 year ago
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  • rsreagan Rebecca Reagan I appreciate this presentation, but I'm feeling distracted by the repeated misuse of apostrophes. It's is a contraction for 'it is' and the possessive of it is just its. 1 year ago
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  • ericandersen Eric Andersen at Eric Andersen Excellent slideshare, Bill. Nice range of companies and situations, and liked the lessons learned for each. Would love to see a little more detail around exactly where the breakdown occurred. A common theme here is 'all employees should be trained' but that's not always feasible or realistic. What are other options? 2 years ago
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  • StefanieMoore StefanieMoore Good case studies on what not to do in real-time. 2 years ago
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  • HorizonWatching Bill Chamberlin, Principal Emerging Trends Analyst at 1) HorizonWatching and 2) IBM @VBlair. Thanks!! It's been a pretty popular deck. 2 years ago
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  • VBlair Vicki Blair, IT Account Manager; Home Organizer This is a 'must view' for any company as well as those in the business of proviing social media products and services to clients. Thank you for posting! 2 years ago
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Social media 101:   Social Media Disasters Social media 101: Social Media Disasters Presentation Transcript