This study identifies the relations between tribalism and tribal marketing by analysing consumer behaviour and the formation of the tribes within a facebook and blog environment. Studying one nationwide Restaurant Chain and three Hotel Chains,
Butlet us take a stepall the to 1943
Abraham Maslow proposed a theory to explain and prioritize needs of human beings. Maslow's hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation, which he subsequently extended to include his observations of humans' innate curiosity. It may not seem obvious, but this theory offers a powerful framework for assessing needs for human beings.
Facebook's success can also be explained by this need: facebook successfully enables people to connect with each other by sharing information in a simple, accessible and safe way; so it appeals to more than 100 million people. facebook is more successful than some of its alternatives, as it has built upon the initial success and has leverage it to provide more powerful and engaging ways to connect through a gamut of applications built on the facebook platform.
Life liberty and the pursuit of happiness
With thelimitation of 1,85 M FB users, 40 twitterusers and highlyundevelopedbloggingscene
Based on Maslow's beliefs, it is stated in the hierarchy humans need beautiful imagery or something new and aesthetically pleasing to continue towards Self-Actualization. Humans need to refresh themselves in the presence and beauty of nature while carefully absorbing and observing their surroundings to extract the beauty the world has to offer.
All humans have a need to be respected, to have self-esteem, self-respect, and to respect others. People need to engage themselves to gain recognition and have an activity or activities that give the person a sense of contribution, to feel accepted and self-valued, be it in a profession or hobby. Imbalances at this level can result in low self-esteem or inferiority complexes. People with low self-esteem need respect from others. They may seek fame or glory, which again depends on others. It may be noted, however, that many people with low self-esteem will not be able to improve their view of themselves simply by receiving fame, respect, and glory externally, but must first accept themselves internally. Psychological imbalances such as depression can also prevent one from obtaining self-esteem on both levels.
I phone is about the simplicity of access
Brand Tribalism Exploration of Virtual Communities UKAIS 2011 – Pasi Tuominen – University of Hertfordshire
A part of Doctoral Thesis Managing Services Reputation