What does it take to become a well-known industry expert? And what value do these experts bring to their firms? In this SlideShare presentation, learn how Visible Experts can benefit your professional services firm, including growth, increased lead generation, a stronger your brand, and more. And to learn more about how you can become or develop an industry star, check out The Visible Expert book, available as a free download at www.hingemarketing.com/vebook.

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#VisibleExpert
Why Every Firm Needs Them

2. What does it take to become a
well-known industry expert? And
what value do these experts bring
to their firms?
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#VisibleExpert

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#VisibleExpert
For our new book on industry stars, or
Visible Experts℠
, we researched these
questions and many more.
In the process, we discovered that firms with
these experts are better known, attract more
leads, and grow faster.

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#VisibleExpert
Why does this happen?

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#VisibleExpert
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#VisibleExpert
The benefits of being a Visible Expert℠
extend beyond individuals to their
firms and peers. This phenomenon is
known as the Halo Effect.

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#VisibleExpert
With the Halo Effect, a buyer who
perceives a Visible Expert℠
in a
positive light is likely to believe that
the expert’s firm is wonderful, too.

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#VisibleExpert
Bottom line? When Visible Experts℠
rise to the top, they bring their firm
along for the ride.

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#VisibleExpert
For firms, the benefits of developing a
Visible Expert℠
include:
• Growth
• Brand Building
• Generating Leads
• Higher Fees

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#VisibleExpert
66% of Visible ExpertsSM
accelerate growth and
business development for their firms.
Growth

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#VisibleExpert
62% of Visible ExpertsSM
contribute to
firms’ brand-building activities.
Brand Building

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#VisibleExpert
Visible Experts℠
produce leads for
their firms in a variety of ways...

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#VisibleExpert
Content Production
Blog Posts, Articles, Whitepapers,
and Books

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#VisibleExpert
Speaking Engagements
Keynotes, Webinars, Podcasts,
and Interviews

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#VisibleExpert
Networking Activities &
Relationship Building

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#VisibleExpert
Search Engine
Marketing

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#VisibleExpert
Focusing On
Target Markets

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#VisibleExpert
Hourly Rates Buyers Will Pay for Visible Experts℠ by Level

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#VisibleExpert
Higher Fees
Buyers are willing to pay up to 13X more
for an internationally known expert than for
the average professional.

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#VisibleExpert
Conclusion
From generating leads and closing sales, to
attracting better clients and partners, Visible
ExpertsSM
play a major role in driving growth
and profit for their firms.

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#VisibleExpert
Want to learn more?
In the Hinge Research Institute’s new book, you will learn how
you or your colleagues can become Visible ExpertsSM
, driving
significant new growth and profits for your firm. You will
discover which techniques you need to build your reputation
and ascend to prominence. And you will hear from real experts
from across the professional services who have climbed to the
peak of their professions.

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Get your free copy of
www.hingemarketing.com/vebook