Health Industry Bootcamp: A Real-World Crash Course in Everything You Didn’t Learn in Business School about Using Public Data to Create Market Value, Navigate Perverse Incentives, and Deliver Public and Social Good This present

1. Health Datapalooza
Health Data Consortium
US Department of Health & Human Services
Joshua Rosenthal, PhD
Dr. Sujata Bhatia, MD, PhD
Marshall Votta
IDEA TEMPLATE

2. TEMPLATE
BIZ NEED – What Business (Public / Social) Need Are You Solving?
DATA – What Data Are You Using?
OUTPUT – What Is the Output?
LESSONS – What Lessons Have You Learned?
IDEA

3. EXAMPLE
BIZ NEED
Your business is changing, from Fee-for-Service to Performance,
From Historic Commercial / B2B, to Consumer / DTC
(Medicare Advantage, Medicaid, New Commercial)
You Need to Know 3 things:
1 - How do I grow organically Grow and intelligently expand?
2 - How do I improve my Performance (chronic – satisfaction)
3 - How do I price & contract to create & keep Value?

4. EXAMPLE
DATA
A) Performance (CMS, STAR, etc.)
B) Market (CMS, Plan/Benefit, Cost/Charge, etc.)
C) Provider (Dartmouth, Hospital Compare, etc.)
D) Socio-Demographic (Census, Behavioral, Rankings, etc.)
E) Psychographic (Google, Twitter, etc.)
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Secondary (Benchmarks & Indexes, Key Drivers & Prediction)

5. EXAMPLE
OUTPUT
- A web-based business management platform
- Pre-loaded with your data, and your competitions’
- Up and running the next day (no IT)
-
Immediate visibility to manage your books from your iPad

6. EXAMPLE
OUTPUT

7. EXAMPLE
LESSONS
1) Avoid IT Dependency (be up the next day, free-standing)
2) Play Nice (complement big systems, ‘hook’ to integrate)
3) Make It Easy (preload analysis, presentations)
4) Empower Users (play w/ the data, export to other tools)
5) Build Value over Time (auto-capture learning)
-
Plan on it taking longer than you think to build (3-4 Xs)