9. Building quality campaigns requires a forward thinking approach. Harriet Berger is thoughtful and tenacious in determining the media mix necessary to build quality campaigns. Crafting consiste
“Harriet Berger spends our marketing dollars like
they're her own maximizing every media investment by seeking out
the best deals, the most advantageous targeted placements and keywords,
and ALWAYS adding value via impactful promotions and
other results-driven opportunities.”
Beth Phillips, Marketing Director
“Working with HSB Media is a breath of fresh air. She is sensitive to our
budget needs as a nonprofit organization, always giving us the most
value for our advertising dollar.
Harriet Berger provides a welcome blend of professionalism,
experience,
creativity and warmth. A terrific partner!”
Karen Carlisle
V.P. Corporate Communications & Development
Building quality campaigns requires a forward thinking approach.
Harriet Berger is thoughtful and tenacious in determining the media mix necessary
to build quality campaigns. Crafting consistently effective media
plans through the application of relevant research and extensive Client dialogue,
Harriet hits the mark when it comes to assessing and understanding the nuances
of Client need. Her results-driven media plans have consistently produced
solid returns and measurable results.
Susan Caruso, Director of Marketing
10.
11. “HSB receives my highest recommendation. Her understanding of the
media buy encompasses more than just print advertising. I found her
work to be excellent and accurate in every detail for
the magazine buy.”
Laura Jacobson, Senior Account Executive
“Harriet’s longevity in the market has enabled her to establish long-
term relationships with the different media outlets, so she’s
heard all their stories and seen all their tricks. Anyone who works with
her knows not to mess around when it comes to
business – she’s there to do the best job for her clients.”
Gail Goins, Senior Account Executive
I have found Harriet Berger to be a terrific person to work with and, more
importantly, one who is very effective in helping her Clients with their media plan.
She understands her Client’s key marketing challenges
and knows how to develop a strategy to achieve their goals. At the same time,
Harriet is always looking for ways to improve a plan. She has tremendous
skill in acquiring “added-value” and is a great partner in creating
promotions with the stations. All of this helps her put together excellent media
plans with media buys that are effective and work.
Mike Strawn/COX Radio, Senior Account Executive
12.
13. Meet Harriet S. Berger
Senior-Level
Advertising Media
Professional
30+ Years Agency
Experience
Consumer/B2B Media
Track Record for
Great Customer
Service
14. and the tools she uses
SmartPlus
Media Planning/Buying Software
Arbitron (Radio)
MRI/SMRB
Nielsen (TV)
Monroe-Mendelsohn
SQAD (CPP)
SRDS
TapScan
Google Analytics
Qualitap
Post-Buy Analysis
15.
16. Partial Client List
Past & Present
Representing B2B and B2C
National and International
Accounts
• FOODSERVICE • HEALTHCARE/INSURANCE • TRAVEL
Atlanta Bread Company Emory Healthcare Greater Helen CVB
Krystal Restaurants Dekalb CVB
Emory Vision Omni International Hotels
Jack’s Food Systems BCBS/Georgia ACVB
RaceTrac Cotton States Insurance Brand Atlanta
Georgia Peach Commission • EDUCATION • MEDIA
WAGA-TV
Pet Dairy Sylvan Learning Centers (Atl/Phl/NY) GCTV-Wometco
Gold Kist, Inc. Emory University Charter Business
• DESIGN Goizueta Business School • HOME SERVICE
Tindol Services, Inc.
Kawneer (Div. of Alcoa) • NON-PROFIT Orkin Pest Control
Scholle Packaging Nobis Works/ReWorks Horizon Carpets
• REALESTATE/DEVELOPMENT PeachCare for Kids Dalton Carpets
Jackson EMC
Land Resource Cos.
The Settings Development Cos.
Violence Against Women • FINANCE
Youth in Charge Sun Banks of Florida
Long Branch Lakes The Clean Air Campaign Robinson Humphrey
Cousins Properties • ARTS
Ultima Carolina Sacred Art of Russia
