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Join the Wave
Crowd-sourcing: from start up businesses to a mature industry
What are we talking about?

1. What is crowd-sourcing?

2. Crowd funding versus crowd-sourcing

3. The positioning of crowd-funding parties

4. Key community ingredients

5. Practical steps to get started
 Surfers refreshment break


6. The story about Pifworld.com
What is this crowd sourcing ?
Crowd funding
The collective effort of individuals who network individually
to support an project or organisation.


Crowdsourcing
Is a process that involves outsourcing tasks to a distributed
group of people. This process can occur both online and offline.


Community
Diverse group of interacting people with the same values, social
cohesion, and the passion to reach one goal.
Crowd funding versus crowd sourcing
                  Community
Cooperativeness




                                                                            Team Captain




                                                           Blogger   Reporter   Expert

                                              Fundraiser
            Individual




                                  Supporter



                                                Added value               Multiple
                               Money                                      resources
Positioning of crowd funding parties
      Global   1.5 billion 2011 – doubling early – in the lead US/UK – 452 dominant platforms
Location
      Local




                        Charity Private equity, Arts & Culture, Journalism Publishers
                                        Ownership
                   Open                Project info/screening                      Strict
                                            Personal link
The key community ingredients
1. A core team
A good core attracts a community of capable contributors. The
core sets the master plan, invites others and empowers a lot of
decision making down to small groups of people.

2. Enabling of connection, contribution and participation
People need meeting places for creative conversation. This
allows the free flow of ideas. The more diverse community, the
more action creativity – but only effective if there is joint goal.

3. Recognition for participants
Recognition the currency that draws people to communities, in
reward for their contribution (ideas, effort, input of any kind);
Practical steps
1. Get your story straigt
It is the most important thing before your start. Before
going to an de audience. Who are you? Why are you
there? What do you want? How do you reach your goal?
With what do you reach your goal? Your common goal?

2. Create your core team
An important first step is to create a group let's say around
2 to 5 people. These people all have the same passion
about your goal and have different skills.

3. Do project management well
Stay focused on your target markets. Don’t scatter your
efforts. Be persistent. Adapt and don’t be afraid of failure.
Ride
            the w
        Let's     ave
  a 10        tak
       minu e
    have      te bre
          a d ri       ak
and m
       eet th nk
             os e o t
     surfe            her
            rs!
Pifworld: connects people to non-profit

A. We give individuals the tools to change the world their way

B. We help charities with online & corporate fundraising

C. We help companies with employee engagement and CSR
The story about Pifworld.com
People change the world their way
Company employee engagement
Build a community around your charity
Newsletter – personal and relevant coming up
”Charitie
     you are n      s
the inter       ot alone
          net enab
                   les us al
        to take p            l
  So ge           art
       t your se
                 lf a boar
                           d”
              tx
      Harmen
              van Door
        Found
            er Pifworldn
                          .com

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Join the wave

  • 1. Join the Wave Crowd-sourcing: from start up businesses to a mature industry
  • 2. What are we talking about? 1. What is crowd-sourcing? 2. Crowd funding versus crowd-sourcing 3. The positioning of crowd-funding parties 4. Key community ingredients 5. Practical steps to get started Surfers refreshment break 6. The story about Pifworld.com
  • 3. What is this crowd sourcing ? Crowd funding The collective effort of individuals who network individually to support an project or organisation. Crowdsourcing Is a process that involves outsourcing tasks to a distributed group of people. This process can occur both online and offline. Community Diverse group of interacting people with the same values, social cohesion, and the passion to reach one goal.
  • 4. Crowd funding versus crowd sourcing Community Cooperativeness Team Captain Blogger Reporter Expert Fundraiser Individual Supporter Added value Multiple Money resources
  • 5. Positioning of crowd funding parties Global 1.5 billion 2011 – doubling early – in the lead US/UK – 452 dominant platforms Location Local Charity Private equity, Arts & Culture, Journalism Publishers Ownership Open Project info/screening Strict Personal link
  • 6. The key community ingredients 1. A core team A good core attracts a community of capable contributors. The core sets the master plan, invites others and empowers a lot of decision making down to small groups of people. 2. Enabling of connection, contribution and participation People need meeting places for creative conversation. This allows the free flow of ideas. The more diverse community, the more action creativity – but only effective if there is joint goal. 3. Recognition for participants Recognition the currency that draws people to communities, in reward for their contribution (ideas, effort, input of any kind);
  • 7. Practical steps 1. Get your story straigt It is the most important thing before your start. Before going to an de audience. Who are you? Why are you there? What do you want? How do you reach your goal? With what do you reach your goal? Your common goal? 2. Create your core team An important first step is to create a group let's say around 2 to 5 people. These people all have the same passion about your goal and have different skills. 3. Do project management well Stay focused on your target markets. Don’t scatter your efforts. Be persistent. Adapt and don’t be afraid of failure.
  • 8. Ride the w Let's ave a 10 tak minu e have te bre a d ri ak and m eet th nk os e o t surfe her rs!
  • 9. Pifworld: connects people to non-profit A. We give individuals the tools to change the world their way B. We help charities with online & corporate fundraising C. We help companies with employee engagement and CSR
  • 10. The story about Pifworld.com
  • 11. People change the world their way
  • 13. Build a community around your charity
  • 14. Newsletter – personal and relevant coming up
  • 15. ”Charitie you are n s the inter ot alone net enab les us al to take p l So ge art t your se lf a boar d” tx Harmen van Door Found er Pifworldn .com

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