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2013Mexico´s Momentum   is Now
Organization for EconomicCo-operation & Development                             Comisión Económica                        ...
Reality Vs. a Mistaken Perception                                Fuente SOFTEC      The world has become Wealthier during ...
Total U.S. Market:Estimated at $928.2 BillionEstimated International Sales $82.5 Billion                                  ...
Now the most important factor influencing the purchase is  location followed by price.   Location                         ...
Percent of U.S. Transactions      by Non-Resident ForeignersFuente realtor.org They are more likely to decide to purchase ...
27% of Realtors®during last 12 months reported having  worked with international clients                                  ...
Facts &Figures
The 3 world economies thatwill grow the most for 2013   1st place China   2nd place India   3rd place México
Lic. Enrique Peña Nieto      Mexico s President
Mexican Government Goals 2012-2018                            1. Strengthen security                              and safe...
Mexico  75 Cities +100,000pop  10 Cities +1`000,000popFuente INEGI,
Mexican Population Forecast                                Fuente INEGI, SOFTEC y CONAPO• Mexico Had 112 million people in...
Hispanic Market+28.5 millionMexicans live in USA
Mexican Household Formation                          Fuente INEGI, SOFTEC y CONAPOMexico will be in its peak householdform...
Mexican Population Pyramid                                         Fuente SOFTECIn 2030 Mexico will have the largest workf...
Mexican Household         Growth by Type                                     Fuente SOFTEC  México s Households will grow ...
Mexican Real Estate Composition    Segment      Market %    Avg. Price    Conformation1 Low Income     22.50%     $25,000....
What have we done in the past?       Area          Bedrooms       Bathrooms                                        Fuente ...
What do we know about     prospective buyers?                                    Fuente SOFTECNiche specialization is key ...
Real Estate         Inventory         in MexicoProperties     50 millionHousing    35 millionCommercial 15 millionFuente I...
Required Real Estate Investment         Inversión inmobiliaria                                                            ...
México    • Houses inventory                 35`000,000    • Existing occupied Homes          29`000,000    •    Current H...
Increasing Units Under                Construction in MexicoFuente SOFTEC
10 Real Estate State Laws           promoted by AMPI                                                       Fuente AMPI.org...
10yr. Average Family Mobility   14% Vacant homes for this purpose in Mexico                                               ...
95%will be Urban Population Growth. The 2nd homeMarkets will nurtured by     the National and  International Markets
Mexico´s urban growth,           Measured in percentages                                                     Morelia      ...
Mexico s urban growth,Measured in percentages                                 Fuente SOFTEC, INEGI Y CONAPO     A Real Est...
The 15 Fastest growing cities     percent wise in México for 2030               .   .                   Mexicali     Tijua...
The next 15 faster growing cities   percent wise in México for 2030              .   .                                    ...
Fast growing cities percent wise           in México for 2030              .   .                                          ...
Mexico s urban growth,Measured in family houses                      Fuente SOFTEC, INEGI Y CONAPO  The average Mexican fa...
1. Ciudad de          Middle and High           México                                2. Monterrey           Income Level ...
In México AnnualRental housingdeficit is 500,000homes representing ahuge opportunity niche.
“The secret of business is to know   something nobody else does”  Aristotle Onassis
The Numbers that Drive   the North American           Real Estate              Markets
Number of   sold Houses                                                  447,010     Canada                               ...
The Real Estate Markets of North America         Canada                                    USA                       Méxic...
Median  House  PricesFuente CREA.org, Realtor.org, AMPI.org e INEGI         México                          United States ...
AVG            Median         Average   Country                                   Sold            Price       Income dls  ...
Months of Supply           Canada            3.9months           United States            9.4months           México urban...
GDPGrowth                                                 2013 Forecast                                                 3....
Inflation   1.6% Canada   1.6% United States   3.0% MéxicoFuente CREA.org, Realtor.org, AMPI.org e INEGI
Regional Positive  Growth ExpectationsFuente CREA.org, Realtor.org, AMPI.org e INEGI 3.5% GDP - 1.6% Inflation = + 1.9 Gro...
Unemployment  7.6% Canada  9.6% United States  5.1% MéxicoFuente CREA.org, Realtor.org, AMPI.org e INEGI
Annual Jobs                                                 Generation                                                    ...
Fuente CREA.org, Realtor.org, AMPI.org e INEGIAppreciation rate4% Canada4% United States4-7% Mexico
A                            Consolidated Cities                            Mexico City Metropolitan Area, Guadalajara, Mo...
B                          Promising Cities                          Tlajomulco de Zuñiga, Toluca, Los Cabos, La Paz,     ...
C                            Ideal Cities to Invest                            La Paz, Hermosillo, Ciudad Juarez, Angelopo...
Mortgage Interest Rate                                        Comparison                                                 C...
MortgagedHouses60% Canada67% United States11% MexicoFuente CREA.org, Realtor.org, AMPI.org e INEGI
Mortgage Evolution in the USA      Compared to MéxicoFuente SOFTEC, Realtor.org, AMPI.org e INEGI            Only 11% of t...
Mexican Mortgage                         Growing DemandFuente CREA.org, Realtor.org, AMPI.org e INEGI
Paid Mortgages in MéxicoFuente SOFTEC, AMPI.org e INEGI  3 million people paid off their mortgages        and they are rea...
Mexico´s International    reserves       $163 billion dollars after lending80 billion to theEuropean UnionFuente BANXICO
Affordability
Mexican Middle Class EvolutionFuente SOFTEC, y GEA 53.5 % of the Mexican families are Middle class &annual earnings from u...
Income acquisition                          power growth                                            GDP                   ...
GDP/Capita Launch                                   Fuente SOFTEC, y GEAIn 2030 Mexican Families Income acquisition   powe...
México s Income Growth                 22.0% High Income                 53.5% Middle Income                 24.5% Low Inc...
Prosperity for Mexico 2012-18     Conditions to become an Emerging Economic Power   1. Raise the standard of the Mexican h...
Value addedproposition of Real EstateSpecialization
AMPI IS key in    ALAAI & CILAThe Union ofReal EstateAssociations ofLatin America
Mexican International Leadership in Every way
Current Housing Deficit       in Latin AmericaParaguay        43%Dominican Rep   41%Panama          39%Colombia        37%...
Expected Population Growth inCities at the America´s for 2030           1.   Sao Paulo      10,300,000           2.   Mexi...
For each dollar invested        in private construction       The Mexican government       invests another dollar in      ...
Urban and Master Planning Revolution     Tlajomulco de Zuñiga    Del Valle Mexico City     Non recyclable blocks   Regular...
2013construction ofthe bullet trainbetweenQueretaro andMexico CityFrench, Japanese andMexican joint venture   from 2013-2023
Bullet TrainConecting 26 Cities
Tourism in              Mexico Latin-America            Central America                          Argentina, Uruguay & Para...
50% of International flights         of Latin America      happen to be in Mexico       Mexicos 7 strong connectivity airp...
Getting a list of all the direct flights to your city   will determine where your prospect investors  are coming from and ...
Mexican Tourism22,200,000 International Visitors66,100,000 National Visitors325,000 Hotel roomsFuente SOFTEC y FONATUR
Tourism in major         DomesticCoastal destinations     ForeignCancún & Ribiera maya        Fuente RCICozumelHuatulcoAca...
Market Share  Tourist Ocean Side Markets             Acapulco          28.4%             Cancún            31.2%          ...
Market ShareMexican Tourist Composition             Hotel       32.0%             Studio      17.9%             1 Bedroom ...
Hotel IndustryFuente SOFTEC, y FONATUR    English, French, Spanish, American, Indian and    Mexican hotel chains have expa...
Mexican Tourist Real Estate Portfolio:• Native American cultures• Luxury & Boutique• Natural wonders• Colonial towns• New ...
New products will be HybridsFuente SOFTEC
Fuente SOFTEC y FONATUR  Second homes market is booming. FONATUR is building the largest project ever in Playa Espíritu,  ...
28%                                Air France   increase of  French tourist    to México                  Announced that  ...
Canadian entrepreneurs     are the most important investment group in the USA .    In México they represent   3.4% of the ...
Mexico is important tobaby boomers estateand assets portfolio,because inheritance taxin our country is 0%compare to 60% in...
What is the most likely to              happen in MexicoFuente SOFTEC
Forbes magazine revealsThat US & Canadiansare moving to México for;1. Economic opportunities2. Weather3. To Meet people4. ...
México offers the opportunity to start your own business withless competition, continue working regardless your age or wor...
U.S. Citizens Reside in                Every single State of MéxicoFuente SOFTEC
In México 2 million of US Citizen reside permanently & over 2 million US & Canadians live for periods that range between 2...
Social Networking                                    between                           48      to    62%                  ...
Importance of high visibility and  contacts was reported by Realtors®                               Fuente EALTOR.ORG55% o...
43% of the Real EstateMarkets in Mexico aretourist and second homerelated.30% of the Real Estateprofessionals are fromall ...
Mexicos second home markets
80% of Transnational Corporate Officesof Latin-America are located in Mexico                                              ...
Market Share                                  Office Space  Mexico city 10 corporate office  areas there is a total invent...
Información elaborada por Colliers International.                                            Market share                 ...
Market Share                Available Office SpaceInformación elaborada por Colliers International.
Market Share                               Office Demand  During the last 4 years the office market has grown  dramaticall...
Office    Market    Lease    PricingInformación elaborada por Colliers International.
The Financial corridor of    Reforma in Mexico city.2000 million dollar are beinginvested in 13 new skyscrapersAdding 1,00...
Reforma´s new corporate profile started its evolution in 2004, Just Reforma office by itself will have moreoffice space th...
Some of the New Corporate  Offices in Reforma Avenue1.    Reforma Capital2.    New York Life Insurance3.    BBVA World Cor...
A recent study done by                                                    Colliers International                          ...
• Currently the highest demand for commercial   sites due to the economy is in México and   Colombia • In México there 593...
• in Brazil new shopping centers are in process      of construction and International luxury brands      are opening up m...
Peru received in 2011 $260,000,000dlls and in 2012 received Us$326,000,000dlls in commercial investments. With an inventor...
In Colombia,                           Costa Rica, Peru,                           Chile, Panama,                         ...
Market Share MexicoCommercial Real Estate                                                    • Shops in shopping          ...
13 NEW                    Car Plants                      more coming soon                                                ...
Market Share      Industrial Properties MéxicoInformación elaborada por Colliers International.                           ...
Market Share Mexico                    Industrial Warehouse  251,000 m² were closed in  purchase & lease transactions  dur...
Commercial   Market                                  Información elaborada por Colliers International• Strong expansion in...
Información elaborada por Colliers Internation             2012 NicheCommercial   Segments Growth  Market     +16.3% Speci...
226,000m² shopping centerscapacity distributes as follows: 52% Mexico Metropolitan area 29% Central region 07% Northwest r...
Market Share                    Commercial Activity                                              37%                      ...
44 New Commercial centers in constructionwith 890,622,000 m² lease capacity.        52%               Metropolitan        ...
Market Share                          Retail conditions  •    Demand for retail space at fashion malls is higher.  •    Re...
Price trend              of RetailRecycled historicalplaces such asdowntown Mexico cityIn the street of Madero.Converted i...
Dragon Mart:  Puerto Morelos, Q. Roo.  Designed to promote  Chinese products and  Services to the Americas  markets. The f...
We forecast that China will invest:         Baja California Sur, Sinaloa, Guerrero                        Veracruz y Tamau...
Lets break   mental  barriers     and lets work  together
Market to MarketNAR & AMPI ProgramNetworking and closing transactionswith those Real Estate Professionals   where there is...
Market to Market Program                 Case scenario A         Fact                 Business proposal    Mexican Nationa...
Market to Market Program                 Case scenario B                               Business proposal          Fact    ...
Recommended path                              1.Sign the agreement of                               collaboration between ...
Market to Market                   Mexico´s Markets                                   1. Aguascalientes   Program         ...
Trade Mission toPlaya del Carmen    May 2013                      A great networking                     opportunity for T...
International                                                        Director  Course in office                           ...
Sales and Marketing are the driving    forces that move the world
“ Business is like riding a bicycle.         Either you keep moving                or you fall down.”  Frank Lloyd Wright
If you haventvisited Mexico     latelyit´s because  you been  watchingtoo much TV
We are
The Mexican Associationof Real Estate ProfessionalsLa Asociación Mexicana deProfesionales Inmobiliarios
The Networkthat provides  PRESTIGE           ®
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Transcript of "AMPI's Mexico 2013 Presentation"

  1. 1. 2013Mexico´s Momentum is Now
  2. 2. Organization for EconomicCo-operation & Development Comisión Económica para América Latina All 4 Share a common vision: Mexico is living a great moment to do all the required reforms to become an economic power.
  3. 3. Reality Vs. a Mistaken Perception Fuente SOFTEC The world has become Wealthier during the last century
  4. 4. Total U.S. Market:Estimated at $928.2 BillionEstimated International Sales $82.5 Billion Fuente realtor.org
  5. 5. Now the most important factor influencing the purchase is location followed by price. Location Fuente realtor.org
  6. 6. Percent of U.S. Transactions by Non-Resident ForeignersFuente realtor.org They are more likely to decide to purchase on Easter, Summer & Christmas holidays
  7. 7. 27% of Realtors®during last 12 months reported having worked with international clients Fuente realtor.org
  8. 8. Facts &Figures
  9. 9. The 3 world economies thatwill grow the most for 2013 1st place China 2nd place India 3rd place México
  10. 10. Lic. Enrique Peña Nieto Mexico s President
  11. 11. Mexican Government Goals 2012-2018 1. Strengthen security and safety 2. Equal Opportunities for all 3. Raise the Quality of Education 4. World Responsibility Fuente COPARMEX.org 5. Mexican prosperity
  12. 12. Mexico 75 Cities +100,000pop 10 Cities +1`000,000popFuente INEGI,
  13. 13. Mexican Population Forecast Fuente INEGI, SOFTEC y CONAPO• Mexico Had 112 million people in 2010• Median age is 26• Population will stop growing by 2040
  14. 14. Hispanic Market+28.5 millionMexicans live in USA
  15. 15. Mexican Household Formation Fuente INEGI, SOFTEC y CONAPOMexico will be in its peak householdformation rate between 2012 - 2015
  16. 16. Mexican Population Pyramid Fuente SOFTECIn 2030 Mexico will have the largest workforceThis is the Mexican Demographic Bonus
  17. 17. Mexican Household Growth by Type Fuente SOFTEC México s Households will grow from28.6 million in 2010 to 39.2million in 2030
  18. 18. Mexican Real Estate Composition Segment Market % Avg. Price Conformation1 Low Income 22.50% $25,000.00 $5,625.002 Affordable 35.50% $35,000.00 $12,425.003 Middle Class 19.00% $75,000.00 $14,250.004 Residential 15.00% $175,000.00 $26,250.005 Luxury 8.00% $625,000.00 $50,000.00 Median House 100.00% US$CY $108,550.00 Fuente INEGI y AMPI.org
  19. 19. What have we done in the past? Area Bedrooms Bathrooms Fuente SOFTEC Now, it is not enough. Client knowledge, uniqueness and surrounding information is key in the decision process.
  20. 20. What do we know about prospective buyers? Fuente SOFTECNiche specialization is key more than ever
  21. 21. Real Estate Inventory in MexicoProperties 50 millionHousing 35 millionCommercial 15 millionFuente INEGI
  22. 22. Required Real Estate Investment Inversión inmobiliaria Soft ec® 2010-2015 2010-2015 46 Fuente SOFTEC $160,000)mill.) $140,000)mill.) $120,000)mill.) $100,000)mill.) $80,000)mill.) Oficinas) $60,000)mill.) Comercio) Vivienda) $40,000)mill.) $20,000)mill.) $0)mill.) Investment Inversión) Loan Opportunity Oportunidad)Crédito) Oficinas) $7,750)mill.) $3,875)mill.) Comercio) $37,500)mill.) $22,500)mill.) Vivienda) $102,100)mill.) $61,260)mill.)
  23. 23. México • Houses inventory 35`000,000 • Existing occupied Homes 29`000,000 • Current Housing Deficit 8,920,000 • Annual # House transactions 1,300,000 • Household Formation Rate 600,000 • Required New Houses 730,000 • New houses production 500,000 • Required Remodeled Houses 400,000Fuente INEGI
  24. 24. Increasing Units Under Construction in MexicoFuente SOFTEC
  25. 25. 10 Real Estate State Laws promoted by AMPI Fuente AMPI.org 2013 Status 10 States with Real Estate Legislation Lobbing States for Real Estate licenseAMPI ®La UNIÓN que da PRESTIGIO
  26. 26. 10yr. Average Family Mobility 14% Vacant homes for this purpose in Mexico Fuente SOFTEC
  27. 27. 95%will be Urban Population Growth. The 2nd homeMarkets will nurtured by the National and International Markets
  28. 28. Mexico´s urban growth, Measured in percentages Morelia 65% Tijuana 220% Hermosillo 90% Irapuato 65% Cancun 210% Villahermosa 90% Culiacan 65% Tuxtla Gutz 145% San L Potosi 85% Torreon 60% Juarez 135% Toluca 85% Reynosa 60% Puebla 80% Tampico 55% Chihuahua 110% Matamoros 75% Guadalajara 55% Aguascaliente 105% Leon 70% Acapulco 55% Queretaro 105% Merida 70% Durango 50% Oaxaca 95% Saltillo 65% Coatzacoalcos 45% Celaya 95% Veracruz 65% Metropolitana 40% Mexicali 95% Mazatlan 65% Dist. Federal 40% Cuernavaca 95% Monterey 65% Xalapa 25%Fuente SOFTEC, INEGI Y CONAPO
  29. 29. Mexico s urban growth,Measured in percentages Fuente SOFTEC, INEGI Y CONAPO A Real Estate Opportunity
  30. 30. The 15 Fastest growing cities percent wise in México for 2030 . . Mexicali Tijuana 135% . Ciudad Juarez 220% 135% Hermosillo . 90% . Chihuahua 110% San Luís Potosí 85% . Querétaro 105% . Cancun . . . Toluca 85% 210% Aguascalientes 105% . . Celaya 95% . . Cuernavaca 95% Tuxtla Gutierrez Oaxaca 95% 145%Fuente SOFTEC, INEGI Y CONAPO
  31. 31. The next 15 faster growing cities percent wise in México for 2030 . . . Torreón 60% . . Saltillo 65% Monterey 65% . . .. . Matamoros 75% . . Reynosa 60% Mérida 80% . Culiacán 65% . . Tampico 55% . Mazatlán 65% . .. . . .. Puebla 80% . . . . . León 70% Veracruz 65% Irapuato 65% . . . Morelia 65% Guadalajara 55%Fuente SOFTEC, INEGI Y CONAPO
  32. 32. Fast growing cities percent wise in México for 2030 . . Nuevo Laredo 55% Los Cabos 25% . . . . . . . . Xalapa 25% . . . Coatzacoalcos 55% . . . . . La Paz . . Villahermosa 55% . . . 50% . .. Durango 50% Tepic 55% . . .. . Puerto Vallarta 25% . ... . . . . . . . Metropolitana Edo. Mex. 40% . Colima Chetumal 50% . . . 25% Distrito Federal 40% . Ixtapa 25% Acapulco 55% Huatulco 25%Fuente SOFTEC, INEGI Y CONAPO
  33. 33. Mexico s urban growth,Measured in family houses Fuente SOFTEC, INEGI Y CONAPO The average Mexican family is conformed by 4.3 members
  34. 34. 1. Ciudad de Middle and High México 2. Monterrey Income Level 3. Guadalajara Cities of Mexico 4. Tijuana 5. León 6. Mexicali 7. Chihuahua 8. Saltillo 9. Aguascalientes 10. Cancún 11. Querétaro 12. Toluca 13. Juárez 14. Puebla 15. Torreón 16. Tampico 17. CuernavacaFuente SOFTEC, INEGI Y CONAPO
  35. 35. In México AnnualRental housingdeficit is 500,000homes representing ahuge opportunity niche.
  36. 36. “The secret of business is to know something nobody else does” Aristotle Onassis
  37. 37. The Numbers that Drive the North American Real Estate Markets
  38. 38. Number of sold Houses 447,010 Canada 4,940,000 United States 1,300,000 MéxicoFuente CREA.org, Realtor.org, AMPI.org e INEGI
  39. 39. The Real Estate Markets of North America Canada USA México Total of house sales 2012 Total of house sales 2012 Total of house sales 2012 447,010 4´940,000 1,300,000 Both sides of transactions Both sides of transactions Both sides of transactions 894,020 9´880,000 2,600,000Number of CREA® Members Total Number of Realtors Total of Real Estate Agents 101,606 1´070,000 330,000 Average Number of Closed Average Number of Closed Average Number of Closed Transactions Transactions Transactions 8.80Fuente CREA.org, Realtor.org, AMPI.org e INEGI 9.23 7.88
  40. 40. Median House PricesFuente CREA.org, Realtor.org, AMPI.org e INEGI México United States Canadauscy$108,550dls. uscy$173,000dls uscy$340,000dls
  41. 41. AVG Median Average Country Sold Price Income dls Canada 8.8 $340,000dls $149,600.00 USA 9.23 $173,000dls $79,839.00 Mexico 7.88 $108,550dls $42,768.00Fuente CREA.org, Realtor.org, AMPI.org e INEGI
  42. 42. Months of Supply Canada 3.9months United States 9.4months México urban Mkt. 5.3months México 2 Home Mkt. ndFuente CREA.org, Realtor.org, AMPI.org e INEGI
  43. 43. GDPGrowth 2013 Forecast 3.5% Canada 2.0% United States 4.0% MéxicoFuente CREA.org, Realtor.org, AMPI.org e INEGI
  44. 44. Inflation 1.6% Canada 1.6% United States 3.0% MéxicoFuente CREA.org, Realtor.org, AMPI.org e INEGI
  45. 45. Regional Positive Growth ExpectationsFuente CREA.org, Realtor.org, AMPI.org e INEGI 3.5% GDP - 1.6% Inflation = + 1.9 Growth for Canada 2.0% GDP - 1.6% Inflation = + 0.4 Growth for United States 4.0% GDP - 3.0% Inflation = + 1.0 Growth for México
  46. 46. Unemployment 7.6% Canada 9.6% United States 5.1% MéxicoFuente CREA.org, Realtor.org, AMPI.org e INEGI
  47. 47. Annual Jobs Generation Canada requires 250,000 jobs United States requires 2 400,000 jobs Plus 1 200,000 lost jobs MéxicoFuente CREA.org, Realtor.org, AMPI.org e INEGI requires 1 000,000 jobs Green Technology a key strategic engine
  48. 48. Fuente CREA.org, Realtor.org, AMPI.org e INEGIAppreciation rate4% Canada4% United States4-7% Mexico
  49. 49. A Consolidated Cities Mexico City Metropolitan Area, Guadalajara, Monterrey, Acapulco, Tijuana, Querétaro y Veracruz. • Housing supply is low and demand is high. • Stable price growth. 4% Constant positive equity. • Urban recycling, growth is a little bit complicated • Average New house M2 value $700dls. • Average New Apartment M2 value $2000dls. • Average Used house M2 value $600dls. • Average used Apartment M2 value $1500dls.Fuente AMPI.org Metroscubicos, e INEGI
  50. 50. B Promising Cities Tlajomulco de Zuñiga, Toluca, Los Cabos, La Paz, Aguascalientes, Cancun, Riviera Maya, Leon y Culiacan. • Good investment for long term purposes (10yrs). • Stable price growth. 4-5% Constant positive equity. • Construction of new developments, • Average Urban House M2 value $500dls. • Average Urban Apartment M2 value $850dls. • Average Resort House & Apartment vary dramaticallyFuente AMPI.org Metroscubicos, e INEGI
  51. 51. C Ideal Cities to Invest La Paz, Hermosillo, Ciudad Juarez, Angelopolis, Morelia, San Luis Potosi, Metepec, Villahermosa • Cities will to grow significantly in mid term (5 yrs.) • Stable price growth. 6-7% Constant positive equity. • Implementing Urban and master planning • Average New house M2 value $530dls. • Average New Apartment M2 value $700dls. * La Paz & Metepec Real Estate portfolio cost more.Fuente AMPI.org Metros cúbicos, e INEGI
  52. 52. Mortgage Interest Rate Comparison Cost of money is all time low 5.20% Canada 5.05% United States 8.50% MéxicoFuente CREA.org, Realtor.org, AMPI.org e INEGI
  53. 53. MortgagedHouses60% Canada67% United States11% MexicoFuente CREA.org, Realtor.org, AMPI.org e INEGI
  54. 54. Mortgage Evolution in the USA Compared to MéxicoFuente SOFTEC, Realtor.org, AMPI.org e INEGI Only 11% of the Mexican Houses have a mortgage
  55. 55. Mexican Mortgage Growing DemandFuente CREA.org, Realtor.org, AMPI.org e INEGI
  56. 56. Paid Mortgages in MéxicoFuente SOFTEC, AMPI.org e INEGI 3 million people paid off their mortgages and they are ready to move on
  57. 57. Mexico´s International reserves $163 billion dollars after lending80 billion to theEuropean UnionFuente BANXICO
  58. 58. Affordability
  59. 59. Mexican Middle Class EvolutionFuente SOFTEC, y GEA 53.5 % of the Mexican families are Middle class &annual earnings from us$15,000dlls to us$50,000dlls
  60. 60. Income acquisition power growth GDP GDPFuente SOFTEC, y GEA Income growth in Mexico exceeded all forecasts
  61. 61. GDP/Capita Launch Fuente SOFTEC, y GEAIn 2030 Mexican Families Income acquisition power will grow to US$23,000 average
  62. 62. México s Income Growth 22.0% High Income 53.5% Middle Income 24.5% Low IncomeFuente SOFTEC, y AMAI
  63. 63. Prosperity for Mexico 2012-18 Conditions to become an Emerging Economic Power 1. Raise the standard of the Mexican human resources due to the demographic bonus taking the most advantages of this privileged condition to generate opportunities. 2. Value added proposition due to the healthy economy, territorial advantages through strategic infrastructure developments of private and public investments. 3. Create the right atmosphere that business demands where the macroeconomic stability is starting point. Increasing productivity helps the workers to earn more money without generating inflation, raising companies competitiveness with programs stimulate productivity.Fuente COPARMEX
  64. 64. Value addedproposition of Real EstateSpecialization
  65. 65. AMPI IS key in ALAAI & CILAThe Union ofReal EstateAssociations ofLatin America
  66. 66. Mexican International Leadership in Every way
  67. 67. Current Housing Deficit in Latin AmericaParaguay 43%Dominican Rep 41%Panama 39%Colombia 37%Mexico 34%Brazil 33%Argentina 32%Venezuela 29%Uruguay 26%Chile 23%Costa Rica 18% Mexico is 8,920,000 Short
  68. 68. Expected Population Growth inCities at the America´s for 2030 1. Sao Paulo 10,300,000 2. Mexico City 8,500,000 3. Rio de Janeiro 6,100,000 4. Tijuana 4,500,000 5. Bogotá 3,800,000 6. Monterrey 2,600,000 7. Guadalajara 2,350,000Fuente SOFTEC A Real Estate Opportunity
  69. 69. For each dollar invested in private construction The Mexican government invests another dollar in public infrastructureFuente SOFTEC,
  70. 70. Urban and Master Planning Revolution Tlajomulco de Zuñiga Del Valle Mexico City Non recyclable blocks Regular, Reusable Blocks 40% Infrastructure 15% Infrastructure 50% is the Plot Value 20-25% is the Plot ValueFuente AMPI.org
  71. 71. 2013construction ofthe bullet trainbetweenQueretaro andMexico CityFrench, Japanese andMexican joint venture from 2013-2023
  72. 72. Bullet TrainConecting 26 Cities
  73. 73. Tourism in Mexico Latin-America Central America Argentina, Uruguay & Paraguay Brazil Chile, Bolivia & Peru Colombia & Ecuador Venezuela Dominican Republic Bahamas Netherlands Antilles CaribbeanMexico has 34% Market Share Fuente RCI
  74. 74. 50% of International flights of Latin America happen to be in Mexico Mexicos 7 strong connectivity airports• Mexico City # 1• Cancun # 2• Guadalajara• Monterrey• Tijuana• Los Cabos• Puerto Vallarta
  75. 75. Getting a list of all the direct flights to your city will determine where your prospect investors are coming from and going to buy Real Estate
  76. 76. Mexican Tourism22,200,000 International Visitors66,100,000 National Visitors325,000 Hotel roomsFuente SOFTEC y FONATUR
  77. 77. Tourism in major DomesticCoastal destinations ForeignCancún & Ribiera maya Fuente RCICozumelHuatulcoAcapulcoIxtapa ZihuatanejoManzanillo & B NavidadPuerto VallartaMazatlánLos CabosLa PazLoretoGuaymas / San CarlosRocky PointRosarito/Ensenada
  78. 78. Market Share Tourist Ocean Side Markets Acapulco 28.4% Cancún 31.2% Cozumel 02.4% Huatulco 02.4% Ixtapa 04.3% Los Cabos 06.7% Manzanillo 03.3% Mazatlán 09.9% Puerto Vallarta 11.3%Fuente RCI
  79. 79. Market ShareMexican Tourist Composition Hotel 32.0% Studio 17.9% 1 Bedroom 32.6% 2 Bedroom 14.9% 3 Bedroom 02.4%Fuente RCI
  80. 80. Hotel IndustryFuente SOFTEC, y FONATUR English, French, Spanish, American, Indian and Mexican hotel chains have expansion plans
  81. 81. Mexican Tourist Real Estate Portfolio:• Native American cultures• Luxury & Boutique• Natural wonders• Colonial towns• New concepts• Biodiversity• All inclusive
  82. 82. New products will be HybridsFuente SOFTEC
  83. 83. Fuente SOFTEC y FONATUR Second homes market is booming. FONATUR is building the largest project ever in Playa Espíritu, Sinaloa. Even larger than the Riviera Maya
  84. 84. 28% Air France increase of French tourist to México Announced that they will continue during 2012 Increasing Routes to Mexican destinationsFuente Periódico Reforma
  85. 85. Canadian entrepreneurs are the most important investment group in the USA . In México they represent 3.4% of the foreign direct investments and actively invest in second homes. Mazatlán, Manzanillo Puerto Vallarta, Mérida Barra de Navidad, Oaxaca San Miguel Allende, La Paz Campeche y Los CabosFuente AMPI.org y FONATUR
  86. 86. Mexico is important tobaby boomers estateand assets portfolio,because inheritance taxin our country is 0%compare to 60% inthe United states
  87. 87. What is the most likely to happen in MexicoFuente SOFTEC
  88. 88. Forbes magazine revealsThat US & Canadiansare moving to México for;1. Economic opportunities2. Weather3. To Meet people4. Quality of life5. Lifestyle.Now illegal immigrationto the United States ismainly from CentralAmericans.
  89. 89. México offers the opportunity to start your own business withless competition, continue working regardless your age or work rhythm. The cost of living and medical expenses are cheaper.Fuente SOFTEC
  90. 90. U.S. Citizens Reside in Every single State of MéxicoFuente SOFTEC
  91. 91. In México 2 million of US Citizen reside permanently & over 2 million US & Canadians live for periods that range between 2-6 months in winter time. They are taking advantage of our cultural heritage, people opportunities, weather, lifestyle and our land.Fuente INEGI
  92. 92. Social Networking between 48 to 62% of your leads come from our sphere of influence Are you using a CRM? And Facebook?Fuente AMPI.org
  93. 93. Importance of high visibility and contacts was reported by Realtors® Fuente EALTOR.ORG55% of clientswere referredto them throughfriends,previous clients,international anddomestic referrals.20% percent ofclients are obtainedthroughwebsite/onlinelistings. Client recommendation is key
  94. 94. 43% of the Real EstateMarkets in Mexico aretourist and second homerelated.30% of the Real Estateprofessionals are fromall over the world.The relationships andnetworking with their clienteleand Real Estate professionalshave generated and launchedimportant internationalinvestments throughout México
  95. 95. Mexicos second home markets
  96. 96. 80% of Transnational Corporate Officesof Latin-America are located in Mexico 70% México City 16% Monterrey 06% Guadalajara 08% Tijuana, Querétaro, Puebla, León, San Luís Potosí, Ciudad Juárez, Hermosillo, Toluca, Mérida & Aguascalientes Información elaborada por Colliers International.
  97. 97. Market Share Office Space Mexico city 10 corporate office areas there is a total inventory of 6.5 million m² composed by A+, A & B types.Información elaborada por Colliers International.
  98. 98. Información elaborada por Colliers International. Market share Office Segmentation
  99. 99. Market Share Available Office SpaceInformación elaborada por Colliers International.
  100. 100. Market Share Office Demand During the last 4 years the office market has grown dramatically. And its expected to continue. 2008-2012Información elaborada por Colliers International.
  101. 101. Office Market Lease PricingInformación elaborada por Colliers International.
  102. 102. The Financial corridor of Reforma in Mexico city.2000 million dollar are beinginvested in 13 new skyscrapersAdding 1,000,000 squaremeters to this specific market.Mixt use projects combineoffice, housing, hotel andcommercial. This is equivalentto the total amount of officespace in entire Colombia.
  103. 103. Reforma´s new corporate profile started its evolution in 2004, Just Reforma office by itself will have moreoffice space than Colombia, Panama and Costa Rica.
  104. 104. Some of the New Corporate Offices in Reforma Avenue1. Reforma Capital2. New York Life Insurance3. BBVA World Corporate HQ4. The 412 Tower5. MAPFRE Corporate Offices6. Reforma Tower7. Reforma 5098. Diana Tower9. Santander Corporate HQ10. Puerta Reforma
  105. 105. A recent study done by Colliers International reveals a consistent long term expansion plans of investments of the largest developers and investment funds on emerging countries, developing corporate offices, commercial developments, industrial parks, tourist projects, and residential projects of all different scopes.Información elaborada por Colliers International.
  106. 106. • Currently the highest demand for commercial sites due to the economy is in México and Colombia • In México there 593 commercial developments in operation during 2013, 53 additional commercial complexes were built. • In metropolitan cities 35 of these projects the anchors stores include Wallmart, Chedraui, Soriana, Cinepolis and Home depot.Información elaborada por Colliers International.
  107. 107. • in Brazil new shopping centers are in process of construction and International luxury brands are opening up mainly in cities where international soccer world cup 2014 will be held. • Chile is the has the most steady and dynamic real estate investments of South AmericaInformación elaborada por Colliers International.
  108. 108. Peru received in 2011 $260,000,000dlls and in 2012 received Us$326,000,000dlls in commercial investments. With an inventory of 55 shopping centers and 11 in process of construction. Due to their excellent economic performance Investments are coming steady mainly from Chile. Panama has 83 shopping centers in construction process but prices has only increased in 3% due to the moderate demand.Información elaborada por Colliers International.
  109. 109. In Colombia, Costa Rica, Peru, Chile, Panama, and Mexico there is a steady growth due to the demographic bonus and healthy economic government policies and management generating a dynamic engine behind the growth in Latin America.Guadalajara, MexicoNew Office Building Información elaborada por Colliers International.
  110. 110. Market Share MexicoCommercial Real Estate • Shops in shopping centers 21300 • Shopping Center Area 19,100,000m2 • Office Buildings 740 • Commercial office space 7,100,000m2 • Industrial parks 330 • Covered warehouse capacity 80,000,000Información elaborada por Colliers International.
  111. 111. 13 NEW Car Plants more coming soon Celaya, Gto.Irapuato, Gto. México State México State Silao, Guanajuato Puebla, Pue San Luis PotosiAguascalientes Mexico State Cuernavaca, Mor. Puebla, Pue Tlaxcala Mexico City. DF
  112. 112. Market Share Industrial Properties MéxicoInformación elaborada por Colliers International. •Demand is very high •44% are class A •56% are class B •29% are located in Mexico City and metropolitan area •1600 properties larger than 2000m2 add up to 18,694,956m², only 95 properties available
  113. 113. Market Share Mexico Industrial Warehouse 251,000 m² were closed in purchase & lease transactions during the 2nd quarter of 2012. 17% “Class A” warehouses $3.20dls/m² to USD $8.30dls/m² 83% “Class B” warehouses $2.20dls/m² to USD $6.47dls/m² * The monthly price difference is mainly due to location. 3.6% is available in the marketInformación elaborada por Colliers International.
  114. 114. Commercial Market Información elaborada por Colliers International• Strong expansion in all kinds of commercial centers.• Brand new concepts have being developed.• Investors are remodeling historical buildings and recycling their use.
  115. 115. Información elaborada por Colliers Internation 2012 NicheCommercial Segments Growth Market +16.3% Specialty stores + 9.0% Auto service stores + 6.5% Department stores
  116. 116. 226,000m² shopping centerscapacity distributes as follows: 52% Mexico Metropolitan area 29% Central region 07% Northwest region 06% Southeastern region 06% North regionInformación elaborada por Colliers International
  117. 117. Market Share Commercial Activity 37% 25% 14% 09% 08% 07%Información elaborada por Colliers International
  118. 118. 44 New Commercial centers in constructionwith 890,622,000 m² lease capacity. 52% Metropolitan 20% Central region 20% Southeast 06% Northwest 02% North *Only 4 of these are expansion projectsInformación elaborada por Colliers International
  119. 119. Market Share Retail conditions • Demand for retail space at fashion malls is higher. • Recovery signs for more than 25 months • Confidence index reflects growth in retail sales. • Power centers and fashion malls are the trendInformación elaborada por Colliers International
  120. 120. Price trend of RetailRecycled historicalplaces such asdowntown Mexico cityIn the street of Madero.Converted in to apedestrian corridor hasdeveloped a price increasein this kind of locations.Investors have made ita national trend.Información elaborada por Colliers International
  121. 121. Dragon Mart: Puerto Morelos, Q. Roo. Designed to promote Chinese products and Services to the Americas markets. The first was built in Dubai. • Corporate • Commercial • Cultural • Distribution center of 1.2 Km² longInformación elaborada por Colliers International.
  122. 122. We forecast that China will invest: Baja California Sur, Sinaloa, Guerrero Veracruz y Tamaulipas
  123. 123. Lets break mental barriers and lets work together
  124. 124. Market to MarketNAR & AMPI ProgramNetworking and closing transactionswith those Real Estate Professionals where there is a flow of buyers that are coming and going to invest in to specific markets
  125. 125. Market to Market Program Case scenario A Fact Business proposal Mexican National Houston Association Prospect Buyers of Realtors signs afrom Monterrey, Mexico collaboration agreement are coming to Houston with the Monterreyto invest in Real Estate AMPI chapter Increase your market share and the number of transactions
  126. 126. Market to Market Program Case scenario B Business proposal Fact The AMPI Chapter of Successful Real Estate Professionals entrepreneurs of Cozumel signs a from Houston, Texas collaboration agreementare coming to Cozumel with the Houstonto invest in Real Estate Association of Realtors Take advantage you have a partner in México and diversify your income
  127. 127. Recommended path 1.Sign the agreement of collaboration between 2 markets that share interests. 2.Endorse the agreement to commit to work in conjunction. 3.Course: How to do business in México or the United States. 4.TRC & CIPS CertificationsAn agreement that generates 5.Research business benefits among Real Estate relationships between both Professionals to develop markets. professionals skills and 6.Develop channels thatbusiness among themselves. motivate collaboration among real estate professionals
  128. 128. Market to Market Mexico´s Markets 1. Aguascalientes Program 2. Angelopolis Cholula 3. Chihuahua Texas Markets 4. Ciudad de México • Abilene 5. Coatzacoalcos • Amarillo 6. Cozumel • Austin 7. Culiacan • Brownsville 8. Guadalajara • South Padre 9. Irapuato • Corpus Christi 10.Matamoros • Greater El Paso 11.Metro Edo. México • Houston 12.Monclova • Lubbock 13.Monterrey • Greater Fort Worth 14.Morelia • Greater McAllen 15.Nuevo Laredo • MetroTex Dallas Regional 16.Reynosa • San Antonio 17.Tampico • San Marcos 18.Villahermosa
  129. 129. Trade Mission toPlaya del Carmen May 2013 A great networking opportunity for Texas Realtors to meet AMPI Real Estate Professionals to generate and strengthen your international business opportunities.
  130. 130. International Director Course in office Mercy Management DueñasSept 6-9 2013, Dallas, TexasVicepresident Real Estate Texas Congress Taught by a Lic. Velia networking, Courses during 4days, prestigious Firm Amparo How to do business in USA, with14 offices & Recruiting, Retention, Management, 67 years ofRivas Ornelas Marketing & property tour expertise Market to Market Program
  131. 131. Sales and Marketing are the driving forces that move the world
  132. 132. “ Business is like riding a bicycle. Either you keep moving or you fall down.” Frank Lloyd Wright
  133. 133. If you haventvisited Mexico latelyit´s because you been watchingtoo much TV
  134. 134. We are
  135. 135. The Mexican Associationof Real Estate ProfessionalsLa Asociación Mexicana deProfesionales Inmobiliarios
  136. 136. The Networkthat provides PRESTIGE ®
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