Beta Technologies
Architects of the Virtual World

> Company
! Betathe mission of is a self-owned content in
with
Technologies
developing 3D
company
virtual worlds for institutional clients
! Offices in Lisbon (Portugal), (UK) in 2009]
Munich (Germany) [London
New York (USA),

> Team
! Multinational teamcontinents, managedof skills,
spread across all
with a broad range
out of
Lisbon
! Includes specialists in consulting, project
management, architecture, urban planning,
graphical design, interior design, Web design, 3D
modelling, computer animation, programming,
system administration, sound & video engineering,
directing, and multimedia production.

> Methodology
! Project management with teams physically not
in the same space
! The teams aretoassembled according to specific
tasks (similar a video production company)
! Extensive reporting with online project
management tools

> Value Chain
! Consulting and project management
! Content creation in virtual worlds:
! Architecture, urban planning, 3D modelling, graphical
design, fashion design, computer animation
! Application development (SL, Web)
! Video, audio, and multimedia production
! Event and online community management
! Promotion, marketing, branding management

> Advantages
! The teamturnkey solutions (Beta Technologies
needs in
is prepared to deal with all types of
becomes the single point of contact)
! All content (design, modelling, programming) is
original and licensed to the client
! Contracts andor European jurisdiction (client’s
the American
invoicing possible under either
choice)

> Implementation
! The developed content can beLife or in other
client’s own region in Second
installed on the
spaces to be acquired by the client
! As an alternative, virtual be hostedpark) Beta
Business Park (a
it can
business
on the
! Choice of using/renting shared(Second on
servers hosted by Linden Lab
spaces
Life
Grid) or own (OpenSim)

> Client Types
! They come from all different kinds of markets
! Most clientes are European (±65%) or
American (±30%)
! Usuallymedium/long-term projects middle-range
size in
they have full solutions of
(several
months or years)

> Corporate Market
! Xerox (US) ! Language Lab (UK)
! Grundfos (DK) ! Dolce Vita (PT)
! MMC/RTV Slovenija ! Useful Technology
! Saxo Bank (DK) (US)
! Sunbelt Software ! Marco Aldany/Chic
Corporation (ES)
(US)

> Academic Market
! King’s Visualisation Lab (King’s College
London, UK)
! New Media Consortium (NMC, US)
! Centro de História da Arte e Investigação
Artística (University of Évora, PT)

> Xerox
! Congress centre for virtual presentations,
product exhibition (own and from partners),
leisure areas (dance club, group games)
! Production of several scenario (“machinima”)
using Second Life as
promotional movies

> Xerox

> Xerox

> Xerox

> Xerox

> Xerox

> Xerox

> Grundfos
! Company presentation (a Danish multinacional) and of
some of its products
! Educational ecological space, with interactive paths,
games, and information panels
! Fund-raising for acquisition of water pumps (powered
by renewal energy sources) to donate to Africa
! Conference centre for events and seminars on the
environment and renewable energy sources

> Grundfos

> Grundfos

> Grundfos

> Grundfos

> Grundfos

> MMC/RTV Slovenija
! Integration ofmanaged by Slovenianof the
MMC portal,
the online community
National
Television (RTV), within the environment of
Second Life
! Development of “pre-fabricated” spaces where
community members are able to decorate their
own spaces

> MMC/RTV Slovenija

> MMC/RTV Slovenija

> MMC/RTV Slovenija

> MMC/RTV Slovenija

> Language Lab
! Languageschool inis the firstLife largest
language
Lab UK
Second
and
! Designd for company executives without time
to physically go to language classes (e-
learning)
! The spaces created by Beta Technologiesclass
driven by the pedagogical needs of each
are

> Language Lab

> Language Lab

> Language Lab

> Language Lab

> Language Lab

> Language Lab

> Language Lab

> Dolce Vita Shopping
! Iberian (Spain/Portugal) mall network
! Promotion and brand awareness through Web
of strategies involving virtual spaces and
a mix
sites
! Promotional events with contests (real prizes)

> Dolce Vita Shopping

> Dolce Vita Shopping

> Dolce Vita Shopping

> New Media Consortium
! Participation in the project for recriating the
major landmarks of Cleveland (US)
! Beta Technologiesworld’s most famous heart
Clinic”, one of the
recreated “Cleveland Heart
clinics
! These buildings were later transferred to an
area where teenagers were able to access
them (“Teen grid”)

> New Media Consortium

> New Media Consortium

> New Media Consortium

> Saxo Bank
! SaxoFOREXes; although trading bank for CFDs
and
Bank is the largest
their headquartered in
Denmark, they’re basically an online bank
! Beta Technologies developed the HQ building,
which at that time hasn’t been built yet in real life
! The trading room was used for a stock exchange
game (developed by Beta) which gave prizes
! Temporarily unavailable in Second Life

> Saxo Bank

> Saxo Bank

> Saxo Bank

> Saxo Bank

> CHAIA/Univ. Évora
! Virtual acheologyHouse of Lisbon, a building
the Royal Opera
project for the recreation of
that was destroyed in the earthquake of 1755;
project coordinated by Professors Alexandra
Gago da Câmara and Helena Murteira
! Presented in several national and international
conferences

> CHAIA/Univ. Évora

> CHAIA/Univ. Évora

> CHAIA/Univ. Évora

> CHAIA/Univ. Évora
! Virtual acheology(Royal Courtyard) in Lisbon,
Terreiro do Paço
project for the recreation of
just before the 1755 eartquake; coordinated by
Professors Alexandra Gago da Câmara and
Helena Murteira
! Presented at the VAST 2008 (Braga) conference
! Developed under OpenSim (Beta’s own grid)

> CHAIA/Univ. Évora

> CHAIA/Univ. Évora

> CHAIA/Univ. Évora

> CHAIA/Univ. Évora

> CHAIA/Univ. Évora

> King’s Visualisation Lab
! “Theatron 3” virtual archeology project for the
recreation of 19 historical European teatres;
coordinated by King’s College London
! European universities may apply for by this
funds to use the 3D models created
research
project

> King’s Visualisation Lab

> King’s Visualisation Lab

> King’s Visualisation Lab

> King’s Visualisation Lab

> King’s Visualisation Lab

> Other Projects
! Beta Technologies also develops content as an
outsourced producer for other 3D content
development companies
! Some projectsno images were shown for those
development;
were only software
! A few projects already finished in Second Life
and thus cannot be visited

> Contacts
! Any contact should be made through the e-mail
address info@betatechnologies.info
! Our Web site is http://betatechnologies.info/
! Moreour portfolioBeta’s projects can be obtained
from
images for
at
http://gallery.betatechnologies.info/