A comprehensive background of Li & Fung containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.

2. History & Origin . . . . . . . . . . . . . . . . . . . 3
Early Evolution . . . . . . . . . . . . . . . . . . . . 4
Global Expansion . . . . . . . . . . . . . . . . . 5
Modern Business . . . . . . . . . . . . . . . . . . 6
Company Structure . . . . . . . . . . . . . . . 7
Recent Efforts . . . . . . . . . . . . . . . . . . . . 8
Summary . . . . . . . . . . . . . . . . . . . . . . . . 9
Social Media Accounts . . . . . . . . . . . 10
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3.  A Hong Kong company which started early 1900s
 It was one of the first Chinese owned export companies
 Exported porcelain, silk products, jade, bamboo, rattan furniture,
fireworks and handicrafts during its early years
 It was forced to stop its operation during World War II
 In 1949, the communist takeover of China caused the company to
source from Hong Kong
 Li & Fung became Hong Kong’s largest exporter of new products like
toys, plastic flowers, garments and electronics
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4.  In 1970, the company changed from being an exporter into a supply
chain expert and started acting as a regional sourcing specialist
 The Fung brothers, William and Victor decided to restructure it and
considered other value chain processes
 In 1990, it cemented its position as the leading consumer goods
trading company
 By 2008, its sales grew sevenfold, reaching $14.3B
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5.  In 1995, it achieved true global scale by acquiring Inchape Buying
Services, giving it substantial networks in India, Pakistan, Bangladesh
and Sri Lanka
 It had the ability to source essentially anything from whichever low-cost
country most suited to the needs of its clients
 It manufactured in China, but managed quality control in Hong Kong
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6.  A member of the Fung Group of Companies, which includes
businesses in Asia such as Toys R Us and Circle K franchises
 From 13 countries in 1994, Li & Fung now sources from 45 countries,
with plans of developing supply arrangements in new markets such as
Sub-Saharan Africa
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7.  Li & Fung is divided into three segments namely Trading, Logistics, and
Distribution
 Under the Trading segment, the company is the world’s leading
consumer goods sourcing company across a wide range
 Logistics segment offers warehousing, transport, repacking, customs
brokerage, freight forwarding, hubbing and consolidation
 Distribution segment is divided into three categories namely Private
Labels, Proprietary Brands, and Brand Licensing
 Fung Business Intelligence Centre, on the other hand, collects and
analyses market data on China and Asian countries’ economy
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8. 2009
 Li & Fung acquired a British footwear company, a manufacturer of
technical equipment for Nike
 Also acquired a major handbag maker, Royal Velvet, Cannon, and
the company which makes Vera Wang’s clothes
2011
 It had a turnover of $20 billion, and employed about 28,000 people
worldwide
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9.  Though Li & Fung has not yet become a major brand-owning
company, it has all the capabilities to be a successful brand owner
 The company has top-notch knowledge of market trends, product
design, sourcing, logistics, retailer relationships and distribution
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10. Website: www.lifung.com/eng/global/home.php
LinkedIn: www.linkedin.com/company/li-&-fung-limited
Facebook: www.facebook.com/pages/Li-Fung/106122659419824?
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